Food Industry Trends: Leading the Way to Better Health

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Food Industry TrendsLeading the Way to Better
Health

• Georgia Kostas-Nichols, MPH, RD, LD
• Nutrition Consultant, Speaker,
  Author
• www.georgiakostas.com

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Topics

• Nations Top Health Concern the Obesity Crisis
• Responsive Nutritional Guidelines Needed Food
  Solutions
• Latest Food Trends and Opportunities
• The Great Weight Debate
• Food Industry Leaders and Products
• How you Can Lead the Way

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Top Health Concerns

• Obesity and
• Reversing Childhood Obesity
• New Terms Coined
• Globesity
• Big O
• Generation O
• Diabesity

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Why Are Children Obese?

• Inactivity
• No school P.E.
• Not safe to walk/ride bike to school
• 35 hrs/wk sitting TV or Computer
• Food Choices
• Fast foods, snacks, etc.
• Portions
• Convenience/Time factor

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Problems
Couch Potatoes
Fried Potatoes
Solutions?
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Latest National Health Guidelines

• U.S. Dietary Guidelines (2005)
• AHA Guidelines (2000 updates)
• USDA Food Guide Pyramid (2005)(discretionary
  calories)
• FDA labeling CALORIES emphasis trans fat data
• Surgeon Generals Call to Action for parents
• IOM Report (2005)
• Healthy Schools Act Policy (2004 )
• decrease high-cal, low-nutrient snacks/beverages
• nourish kids better
• develop school wellness policies/action plans by
  2006-07
• weight, exercise, calorie balance added for
  first time

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Translating Guidelines to Food Label Language
(Based on 2000 calories Consumed Daily)
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Food Industry Challenges

• How well do your products meet these criteria?
• Are you using this grand opportunity to
  develop/reformulate new products?
• Does your label and nutrition information address
  consumer concerns?

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Consumer Concerns(Jan 2006 CFSAN survey)

• 68 - confused about healthy eating
• 78 - think they must give up favorite foods to
  lose weight

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Food Trends Buzz Words

• taste
• convenience
• low-calorie, high nutrient-density
• quick to prepare
• natural
• single serving packaging
• smaller portions
• clear labels/information
• dual column comparisons
• take-out for home-eating
• inexpensive healthy food
• functional foods

• fewer calories per portion/ per package
• more whole grains
• no trans fats
• less saturated (hydrogenated fat)
• healthy fats (more corn, canola, olive,
  sunflower)
• Nu Sun oil (safflower oil) - Sun Chips
• nuts, seeds
• more omega 3s
• more calcium
• more fiber
• less sugar HFCS
• food safety

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The Great Weight Debate
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Bottom Line

• CALORIES IN / CALORIES OUT Count
• Obesity has MULTI-FACTORIAL causes and
  MULTI-FACETED Solutions
• We are all part of the PROBLEM and all part or
  the SOLUTION
• Small Changes add up to Big Results

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Simple Solutions

• Dr. James Hill, Director
• www.americaonthemove.org
• Solution Eat 100 fewer calories a day
• Add 2000 steps to your current day (burn 100 cal)
• With each, you lose 10 pounds a year...
  together, 20 pounds a year...
• Small Changes over time give Big Results

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Weight Loss

• What can dropping 10 pounds do?
• Drop cholesterol 25 points
• Drop blood pressure 10 points
• Normalize blood sugar for many

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Just Imagine

• If you could create
• A product version with 100 fewer calories than
  the original or
• A product line w/ 100-calorie portions per
  package
• And a consumer ate your product daily
• Saving 100 calories a day,
• You could help someone lose 10 lbs a year!

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Food Industry Solution Leaders

• PepsiCo Frito Lay
• Sensible Snacks
• Smart Spot Snacks (green logo) fastest growth
• New food formulations w/ added health benefits
• No trans fats (removed 55 million lbs. of trans
  fats from America diet)
• Healthy Fats (NuSun oil-Sun Chips corn
  oil-chips)
• Health is Power school food service
  administrators education program

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Requirements for Sensible Snacking
Serving Size 1 ounce
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Average Trans Fat IntakeFDA Data Report in Final
Trans Fat Rule
Grams/day Cakes, Pies, Doughnuts, Sweet Rolls,
Muffins, Quick Breads 1.39 Margarine 0.97 Cookies
, Crackers 0.57 French Fried Potatoes 0.49 Total
Beef

0.45 Yeast Breads 0.40 Chips,
Popcorn 0.28 Frankfurter and Lunch Meat 0.28
Household Shortening 0.25 Total
Cheese 0.19 Mayo and Salad Dressing 0.16 Total
Milk 0.11 Ready to Eat Cereal 0.08 Ice Cream and
Ice Milk 0.08 Butter 0.06 Sour
Cream 0.05 Chips, Popcorn 0.05 Candy and
Chocolate 0.04
Total Trans Fat Intake 5.84 g/day 5.61
g/day
Before
After
Before
After
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Coca-Cola

• Dual column product comparison labels
• New non-fat milk beverage for schools
• Kidnetics.com
• Step With It! Physical activity challenge program
  for middle schools

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Cadbury Schweppes

• 100 fruit juice
• Light juices, punch, tea 7-up Plus w/calcium
• Supports community programs that promote physical
  activity
• Portion control packaging

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General Mills

• Wholegrains in cereals
• Granola bar with added omega 3s
• Sponsor/Partner of Champions Youth Nutrition
  Fitness Program
• Funds 50 - 10,000 grants per year for innovative
  grassroots community efforts to help youth become
  more active/eat better.

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Kraft

• Dual column label comparisons
• Reducing total fat, sat fat, transfat, sugar in
  foods
• 100 calorie snack packets (Oreos, Chips Ahoy,
  Wheat Thins, Cheese Nips, Ritz snack mix )
• Reduced-fat Tricuits (double digit growth)
• 2 milk cheese 2 slices (100 cal) have half the
  fat and twice the calcium of other cheeses
• ( 1 oz slice regular cheese 100 cal )
• No ads to children under age 12 on Sat mornings
• No in-school marketing
• Triple Play community program

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Other Innovative Products to Help Americans be
Healthier
Calcium added to OJ Tomato Juice Breads,
cereals Kraft 2 cheese
Stanols/Stenols added to Benecol Take
Control Heart wise OJ Cocoa Via chocolate bars
Omega 3s added to Kellogg cereals Granola
bars Sara Lee bread
Less sugar added to Sodas and punches Snapple
Tea Cereals, oatmeals
Fiber added to Sara Lee breads Tortillas Oatmeal
packets
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How would you lead the way to a healthier nation?

• Products healthy options smaller portions
• Support -nutrition education and physical
  activity at schools, worksites, community
• Market good nutrition health