Windows Mobile Email from Vodafone

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Windows Mobile Email from Vodafone

• Reseller Training

Barry Gray - Handheld Business Device
Manager Owen McAllister - Partner Manager Dylan
Fermoyle - Solutions Architect 10/05/2006
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Mobile Email The business needs

• Business drivers
• Increase employee productivity
• Increase responsiveness to customers
• Faster decision-making
• Improved employee satisfaction

• IT drivers
• Easy to deploy, manage and support
• Manageable and scalable infrastructure
• Integration with existing systems
• Quick ROI and Low TCO

Drive revenue, Reduce costs, Increase customer
satisfaction
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Customer profile
30 handsets

• Large organisations with formal buying processes
  and high usage of external consultants
• Choosers keen to experiment with new services
• Many are experiencing the benefits of mobile data
• Engage Operators as suppliers rather than
  partners
• Would regard Vodafone as probably the best
  Operator for them

1-3 handsets

• Highly mobile so mobile comms very important
• Tend to be busy professionals balancing client
  work with the challenges of managing their own
  company
• Rely heavily on the internet, email and mobile
  phone to stay in touch with clients and
  colleagues
• High penetration of data services
• Handset design and features are important

• Work in fast paced, competitive environments
• Mobile communication critical to their business
• They understand and see the benefits of mobile
  data
• Prefer high-touch channels such as sales reps and
  retail
• Good customer service is a critical aspect of a
  provider relationship

3-30 handsets
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Vodafones mobile email strategy

• Develop a framework for mobile email that spans
• Services
• Devices
• Connectivity
• Infrastructure e.g. BES/VES

• Provide differentiation to Vodafone through a
  number of areas including
• Widest choice of offerings across different price
  points
• Superior customer support
• Leveraging the indirect sales channel
• Bundling and packaging solutions to achieve more
  attractive price points
• etc etc..

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Comparison with other solutions
Pros
Cons
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Positioning vs BlackBerry Vodafone Business
Email
High
Mid
Low
CONSUMER
SME
CORPORATE
SOHO
Web Mail
Server Mail
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Windows Mobile Device Range
Tier 2 devices
Windows Mobile 2003 Devices
Windows Mobile 5.0 Devices
ActiveSync Devices
Qtek 9100
VPA Compact
TBD
Available June
Available July
Nokia e61
V1640
TBD
TBD
Motorola MPX220
Nokia e70
TBD
HP 6910
V1240
SE M600
TBD
Available July
TBD
TBD
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Data Usage Pricing

• There are 2 Windows Mobile Data Bundles (all
  prices exVAT)
• 75 emails a day, no attachments 16.2MB
• We recommend that a voice centric device e.g.
  v1240, use the 25MB bundle and a data centric
  device e.g. v1640, use the 50MB bundle
• Roaming pricing is 5 per MB on DRT partner
  networks
• Charging on other networks is on a per network
  basis

• DRT Partners are - Mobilkom Austria, Proximus
  Belgium, SFR France, VF Germany, VF Greece, VF
  Hungary, VF Italy, VF Netherlands, VF Portugal,
  VF Spain, VF UK, VPInet Croatia, Elisa Finland,
  Smartone Hong Kong, LuxGSM Luxemburg, M1
  Singapore, SI Mobile Slovenia, VF Sweden, VF
  Japan , VF Egypt, CytaMobile-VF Cyprus, OG
  Vodafone Iceland, Vodacom South Africa

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Support

• This is a co-proposition and represents a change
  from our traditional support model where Vodafone
  would normally support the complete customer
  experience
• With the Windows Mobile proposition Vodafone will
  only provide support around the network and the
  device
• Any server side issues will be handed back to the
  customer IT
• If a customer can get Internet access via the
  device then the issue will be identified as
  originating at the server side

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Why Vodafone..?
O2

• Local data charges
• 25MB 12 with Vodafone
• 50MB 20 with Vodafone

• Roaming footprint and data charges
• France 10.86 O2 vs 5 with Vodafone
• Germany 7.79 O2 vs 5 with Vodafone
• Holland 6.86 O2 vs 5 with Vodafone
• Italy 7.80 O2 vs 5 with Vodafone
• Portugal 6.28 O2 vs 5 with Vodafone
• Spain 8.16 O2 vs 5 with Vodafone
• South Africa 16.45 O2 vs 5 with Vodafone
• UK 7.50 O2 vs 5 with Vodafone

• Largest operator both globally and locally

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How to Buy

• On generating a prospect, forward details onto
  Vodafone via
• -microsoftsales.ie_at_vodafone.com
• A standard template will be used in order to
  ensure the correct information is captured
• Prospects will be handled one of two ways at your
  discretion
• request the relevant Account Manager to contact
  yourselves first to organise a collaborative
  sales approach and customer visit
• outline that you are happy for Vodafone Account
  Manager to contact the customer without your
  involvement in order to get the devices and SIMs
  fulfilled ASAP
• Prospects will be responded to by CoB the
  following working day

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Marcomms

• Campaign planned for June/July
• Windows Mobile executions are in development

ATL

• Windows Mobile integrated into customer leave
  behind
• 1 page co-branded PDF for reseller channel

BTL
Website

• www.vodafone.ie/business updated

• PR announcement to accompany launch

PR / Internal Comms
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Thank you
Questions..