Smartphone App Market Monitor Vol.4

1
Smartphone App Market Monitor Including special
insights on Mobile Payments
Preview

• Day of update 25th of November 2011
• Volume 4

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research2guidance November 2011
2
The concept behind the Smartphone App Market
Monitor

• This is the fourth volume of the Smartphone App
  Market Monitor, which acts as a comprehensive
  source of information on the smartphone app
  market
• This volume provides a variety of updated (Q3
  2011) information as well as features a special
  insights chapter on mobile retail market.
• Smartphone App Market Monitor Vol. 1, featured
  a special insights chapter concentrating on
  smartphone user demographics and app download and
  usage habits. Special topic of Vol. 2 was media
  tablets market. Vol. 3. introduced mobile retail.
  These special insight chapters now can be
  acquired separately on request.
• By using, comparing and evaluating different
  sources for e.g. the user behavior the
  Smartphone App Market Monitor provides you with
  a range analyses and surveys which have been
  executed for a specific topic. This should enable
  any app publisher to get a detailed view on the
  market and enable informed business decisions
• The smartphone app market shows a dynamic which
  was not seen before in the mobile world.
  Therefore the market monitor is updated and
  extended every quarter.
• The market monitor is designed to support your
  internal discussions and business decisions.
  Therefore all content is presented in graphs and
  tables not in long text passages.
• All facts are presented in graphs and tables to
  make a key tool for any app publisher, app
  developer, app store and platform owner.

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3
Contents (1/2)

• Smartphone market monitor Q3 2011 update
• Global smartphone market (penetration, market
  shares and shipments)
• Smartphone share of global mobile device
  shipments (2007 Q1 2011 Q3)
• Number of smartphones shipped per platform (2008
  Q3 2011 Q3)
• Market share smartphone operating systems by
  shipments (2009 Q1 2011 Q3)
• App stores comparison (key trends and figures)
• New app store launches (2000 2011 Q3)
• Number of smartphone application stores (2007
  2011 Q3)
• Application stores list (2011 Q3)
• Key facts and figures of major OSOEM application
  stores (3 slides)
• Key facts and figures of major independent
  full-catalogue stores (2 slides)
• Number of applications published in marketplaces
  (2007 2011 Q3)
• Number of applications per platform (2008 Q3
  2011 Q3)
• Number of applications per platform in smaller
  stores (2008 Q3 2011 Q3)
• Average displayed paid application price in
  official OEM OS application stores (2009 Q4
  2011 Q3)
• Newly added applications per platform (2008 Q3
  2011 Q3)
• Newly added applications per platform in smaller
  stores (2009 Q2 2011 Q3)
• Number of apps per developer and per 1,000 users
  (2011 Q3)
• Average displayed paid application price (in us
  dollars) in official OEMs OSs application
  stores (2009 Q4 2011 Q3)

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4
Preview slides

• The following slides are a preview of the report.
  
• Please purchase the report for full content.

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5
Contents (2/2)

• Smartphone market monitor Q3 2011 update
  (continued)
• App stores comparison (key trends and figures
  continued)
• Number of apps per category, new adds and growth
  rates (apple/android/blackberry) (2010 Q4 2011
  Q3)
• Niche stores classification (2011 Q3)
• Niche app store launches by type (1999-2011)
• Niche stores by type (2011 Q3)
• Smartphone applications market current status
• Installed base of application shoppers (in
  Millions) (2007 2011 Q3)
• Total smartphone application downloads (in
  millions) (2007 2011 Q3)
• Paid smartphone application download revenue (in
  million USD) (2007 2011 Q3)
• Special interest chapter Mobile Retail Market
• Characterizing Mobile Payments
• Mobile payment milestones and mobile phone
  penetration
• Categorizing mobile payments
• Mobile Payment Technologies
• Mobile technologies by category
• Premium SMS and DMB payment processes
• Example of mobile web payment with Google Wallet

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Preview slide
Global smartphone market
Smartphone share of global mobile device
shipments (2007 Q1 2011 Q3)
Preview
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• Source Gartner

7
Preview slide
Global smartphone market
Number of smartphones shipped per platform (2008
Q3 - 2011 Q3)
Preview

• Source Gartner

To purchase Smartphone App Market Monitor Vol.
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Preview slide
Global smartphone market
Number of smartphones shipped per platform 2008
Q3 - 2011 Q3 (in million units)
2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3
Android
Symbian
iOS
RIM
Windows Phone
Other
Preview

• Source Gartner

To purchase Smartphone App Market Monitor Vol.
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Preview slide
Global smartphone market
Smartphone operating systems market share by
shipments (2009 Q1 2011 Q3)
Preview

• Source Gartner

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Preview slide
Global smartphone market
Smartphone operating systems market share by
shipments in 2009 Q1 2011 Q3
2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3
Android
Symbian
iOS
RIM
Windows Phone
Other
Preview

• Source Gartner

To purchase Smartphone App Market Monitor Vol.
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11
Preview slide
App stores comparison
Niche app store launches by type (2011 Q3)
Preview
Classified by primary objective. E.g. Many
category specific stores also concentrate on
particular platform and aggregate content. Based
on sample of 78 stores. Expected
new niche stores in 2011 (for illustratory
purposes).
Source research2guidance 2011.
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Preview slide
App stores comparison
Niche app stores by type (2011 Q3)
Preview
Base 88 niche app stores.
Source research2guidance 2011.
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Preview slide
App stores comparison
Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers Device Manufacturers and Mobile OS Providers
General information Logo
General information Store name Apple App Store Apple App Store Apple App Store Android Market Android Market Android Market Samsung Appsa Samsung Appsa Samsung Appsa BlackBerry App World BlackBerry App World BlackBerry App World Nokia Ovi Store Nokia Ovi Store Nokia Ovi Store Palm App Catalog Palm App Catalog Palm App Catalog LG World LG World LG World PlayNow Arenaa PlayNow Arenaa PlayNow Arenaa Windows Marketplace for Mobilec Windows Marketplace for Mobilec Windows Marketplace for Mobilec Windows Phone Marketplace Windows Phone Marketplace Windows Phone Marketplace
General information Profile ? ? ? ? ? ? ?
General information Launch Jul-08 Jul-08 Jul-08 Oct-08 Oct-08 Oct-08 Sep-09 Sep-09 Sep-09 Apr-09 Apr-09 Apr-09 May-09 May-09 May-09 Jun-09 Jun-09 Jun-09 Jul-09 Jul-09 Jul-09 Aug-09 Aug-09 Aug-09 Closed Closed Closed Oct-10 Oct-10 Oct-10

Customer Interface
Customer Interface
Customer Interface

Developer Interface
Developer Interface
Developer Interface
Developer Interface
Developer Interface
Developer Interface
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Preview
a Store operator Handmark b unless signed up
for an open source developer membership, which
waves these submission and SDK fees c The
web-version of Windows Mobile 6.x Marketplace was
discontinued on July 15th, 2011. Apps still
available through downloadable app store
application.
Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP
? Provides only applications Provides apps, ringtones, etc. Paid and/or free applications Only free applications
Source research2guidance 2011.
To purchase Smartphone App Market Monitor Vol.
4 http//bit.ly/uYaq12
14
Preview slide
App stores comparison
Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores Other major app stores
General information Logo
General information Store name Motorola SHOP4APPS Motorola SHOP4APPS Motorola SHOP4APPS Ericsson eStore Ericsson eStore Ericsson eStore Symbian Horizon Directory a Symbian Horizon Directory a Symbian Horizon Directory a Java Store (beta) Java Store (beta) Java Store (beta) Phoload Phoload Phoload neXva neXva neXva Cellmaia b Cellmaia b Cellmaia b Clickgamer Clickgamer Clickgamer djuzz djuzz djuzz Youpark Youpark Youpark
General information Profile ? ? ? ? ? ? ? ? ?
General information Launch Jan-10 Jan-10 Jan-10 Feb-10 Feb-10 Feb-10 Discontinued Discontinued Discontinued Discontinued Discontinued Discontinued Sep-08 Sep-08 Sep-08 Mar-10 Mar-10 Mar-10 Jul-99 Jul-99 Jul-99 n/a n/a n/a Jan-10 Jan-10 Jan-10 Jan-10 Jan-10 Jan-10
General information Store provider type OEM OEM OEM OEM OEM OEM OS OS OS OS OS OS Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog Independent full-catalog

Customer Interface Store access
Customer Interface Target platforms
Customer Interface Payment options
Customer Interface of apps

Developer Interface Developer portal
Developer Interface SDK
Developer Interface SDK license fee
Developer Interface App submission fee
Developer Interface Developer revenue share

Preview
a The platform was opened for beta testing of
Symbian apps. The project was ceased in November
2010. b Cellmania was acquired by RIM in August
2010.
Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP
? Provides only applications Provides apps, ringtones, etc. Paid and/or free applications Only free applications
Source research2guidance 2011.
To purchase Smartphone App Market Monitor Vol.
4 http//bit.ly/uYaq12
15
Preview slide
App stores comparison
Number of applications per platform (2008 Q3
2011 Q3)
Preview
Source research2guidance 2011.
To purchase Smartphone App Market Monitor Vol.
4 http//bit.ly/uYaq12
16
Preview slide
App stores comparison
Average displayed paid application price in
official OEMOS app stores (2009 Q4 2011 Q3)
Preview

• Base Android Market and Apple App Store full
  catalog. BlackBerry App World, Nokia OVI store
  and Palm App Catalog Top 100 Paid apps.

Source research2guidance 2011.
To purchase Smartphone App Market Monitor Vol.
4 http//bit.ly/uYaq12
17
Preview slide
App stores comparison
Average total daily downloads per app store (in
Millions) (2009 Q4 2011 Q3)
  2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 Net Change Net Change Growth Rate
Apple App Store
Android Market
BlackBerry AppWorld
OVI Store
WP7 Marketplace
Samsung Apps
Palm App Catalog
GetJar
PocketGear
Mobango

Preview

• Download numbers refer to smartphone apps only.
  Personalization content downloads are excluded.
• Independent store rates refer to whole year in
  2009, half year periods in 2010 and a quarter in
  2011.
• Source research2guidance 2011.

To purchase Smartphone App Market Monitor Vol.
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Preview slide
App stores comparison
App store share of total application downloads
per period(2008 2011 Q3)
Preview

• Other Independent Stores include Handango,
  Mobango, PocketGear, MobiHand, Handmark, Handster
  and other Other OSOEM include Windows Market
  Place, Samsung Apps, Palm App Catalog, Play Now
  Arena, LG Application Store and otherMNO stores
  include Vodafone 360, O2 Litmus Store, China
  Mobile Market, Verizon Media Store, Orange
  Application Shop, ATT AppCenter, Sprint Digital
  Lounge, web2go, Telefonica mStore, SK T-store, KT
  Show App Store, TelstraOne Experience, Optus App
  Store, Airtel AppCentral and other.

Source research2guidance 2011.
To purchase Smartphone App Market Monitor Vol.
4 http//bit.ly/uYaq12
19
Preview slide
Smartphone applications market
Paid smartphone application download revenue (in
million USD) (2007 - 2011 Q3)
Preview
Source research2guidance 2011.
To purchase Smartphone App Market Monitor Vol.
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Preview slide
Categorization of mobile payments
Preview
Source research2guidance 2011.
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Preview slide
Projected volume of mobile payments through 2015
Preview
Source research2guidance 2011.
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