Alexandros Lazaridis

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VAS a new revenue generator
Alexandros Lazaridis Product Marketing
Director VAS BSS
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The Group

• INNOVA Group of Companies
• ? INNOVA S.A., located at Maroussi, Attica,
  Greece
• ? INNOVA Solutions S.A., located at Bucharest,
  Romania
• ? INNOVA Solutions LLC, located at Yerevan,
  Armenia
• ? INNOVA Solutions A.D., located at Sofia,
  Bulgaria
• ? INNOVA Solutions SHPK, located at Tirana,
  Albania
• ? INNOVAONETECH Ltd, located at Nicosia, Cyprus

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International Presence
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Our Vision
We envisage a natural Communication ecosystem
where people socialize, collaborate and access
information securely , real time, in a simple
and transparent way.

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Our Mission
We are committed to built trust among our
customers, assist them to evolve into a natural
Communications ecosystem and contribute in
obtaining their business goals.
ONE WAY

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Activities
Value Added Services Solutions Billing for
Telecoms Services Providers Next Generation
Networking Operation Support Systems and
Information Technology Solutions Information
Network Security Network Infrastructure
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Main Customers
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VAS Market Trends
Declining ARPU
Brand differentiation needs
Focus on increasingly rich content
Familiarization/comfort with mobile devices New
Devices
Content/devices personalization
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Phone is a central HUB
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Marketing Campaigns Management
Customer Segmentation
Segment A
Segment B
Segment C
Segment D
Keep
Grow
Customer strategies
Change
Increase data and VAS usage and ARPU
Expand user-base of a particular service
Accelerate new-service introduction
Promote handset upgrade
Increase loyalty of particular segment
Re-engage dormant users to consume specific
service
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Video Ringtones
Video Ringtones Choose what Others see when
they call you
First Video Ringtone Subscription Service
Video Ringtone Studio Users generate their own
VRT
Major handsets Supported - Symbian, Windows
Mobile and many J2ME phones (Sony ericsson,
nokia, samsung, motorola)
Call from Andreas Andreou
Call from Andreas Andreou
Call from Andreas Andreou
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Social Networking Services
Community Notice Board - Poke to receive the
latest announcement in the board - Web and
Mobile management
Community SMS - Create fun community groups
and exchange ideas, socialize
Group Portal - Fun Community Portal with
different interest Groups based on common
interest - Multi Channel Support Advertising
Enabler - Join the portal and receive
benefits. Attract new users
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Messaging Services
Voice2SMS/MMS The power of voice in a message
Premium service introduces voice as the means of
exchanging messages and making the most of the
advantages of both text messaging and Voice
communication. New usage opportunities and new
users attraction.
Video2sms/mms - Send video messages to a
subscriber or Group of subscribers (avatar/Lip
Sync)
Video Portal - User generated and Branded
Voice/Video Blog - Alternative to text
based internet blogging
www2sms/mms
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Self Care
Balance/Account Query Status Tariff
Plan Query/Change Voucher Recharge Language
Change Pre/Post2Pre Balance Transfer Any Value
Top Up Call me / Call Back Credit Extension
Postpaid Cost Control Postpaid Current
Spending
Postpaid Self Care
Prepaid Self Care
Pre Postpaid Self Care
Provisioning (Missed Call notify, VMS, GPRS, MMS,
VPN, Vodafone Passport) RingBack tones Any
Service Language Change FriendsFamily VPV /
CUG
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Advertising / Profiling
Mobile Advertising - Attract the most
relevant audience to each advertising campaign
- Secure subscribers consent for a complete user
experience - Inject ads on SMS, MMS, IM,
USSD, during-call, depending on business
needs
Profiling - Create specific segments based on
demographics, previous usage and real-
time behaviour - Dynamically follow the
subscribers lifecycle and prioritize his
possible
needs/preferences
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VAS Services
Subscribers Management - Evaluation of
services adoption and effectiveness for future
business readjustments - Tool that
gathers data from the entire operators network,
generating reports from services usage

Mobile Transactions - Transfer money easily
utilizing the mobile phone, without the
need to visit a bank or even have a bank account
- Payments using the mobile phone as wallet
- Mobile banking
Push Email - Email anytime, anyplace -
Device independent (supports handsets and keeps
growing) - Runs in real-time rendering
waiting times obsolete
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at our booth to exchange ideas!
Thank you!
Alexandros Lazaridis a.lazaridis_at_innova-sa.gr