Title: Jihad vs. McWorld
1Jihad vs. McWorld
- Benjamin Barber, Ch. 4, pp. 3238. (Excerpted
from Barber, Introduction, in Jihad vs. McWorld,
Times Books, 1995)
2GL is characterized as a dialectic between two
opposing forces McWorld and Jihad
- dialectic a contradiction of ideas that serves
as the determining factor in their interaction - -"this situation created the inner dialectic of
American history" (WordNet)
3McWorld
- is a product of popular culture driven by
expansionist commerce - Its template is American
- Its goods are as much images as materiel, an
aesthetic as well as a product line. - Its about culture as commodity, apparel as
ideology (36)
4Jihad
- Dogmatic and violent particularism, opposed to
multiculturalism and all culture considered
other - Barber uses the term, "in its militant
construction to suggest dogmatic and violent
particularism of a kind known to Christians no
less than Muslims, to Germans and Hindus as well
as to Arabs" (35)
5German philosophers, Hegel Marx, also saw
history in dialectical terms
- But believed that it led to progress
- - typical Enlightenment thinking
- Barber is more pessimistic
6The 2 forces paradoxically interdependent
have one thing in common
- Both work to undermine the sovereign nation-state
and thus endanger democracy, civil society, and
democratic citizenship - ? "Their common thread is indifference to civil
liberty" (34)
7The identities spawned by McWorld Jihad
consumer vs. a member of some particular tribe
seem to be crowding out identities based on
democratic citizenship
- Jihad pursues a bloody politics of identity,
McWorld a bloodless economics of profit. - Belonging by default to McWorld, everyone is a
consumer seeking a repository for identity,
everyone belongs to some tribe. - But no one is a citizen. Without citizens, how
can there be democracy? (35)
8Hard power yields to soft
- Defining power as the ability to get what you
want, Joseph Nye (1990) distinguishes two types - Soft power employing co-optation and attraction
(more ideological means) - Hard power using means of coercion and payment
(more material means)
9Ideology is transmuted into a kind of videology
- Videology works through sound bites and film
clips - Its fuzzier and less dogmatic than traditional
political ideology - ? it may as a consequence be far more successful
in instilling the novel values required for
global markets to succeed (36) - ? the information revolution
10Barbers predictions
- Jihads microwars will hold the headlines well
into the next century But McWorlds
homogenization is likely to establish a
macropeace that favors the triumph of commerce
and its markets and to give to those who control
information, communication, and entertainment
ultimate (if advertent) control over human
destiny (38)
11?
- Do the Tunisian and Egyptian cases suggest
theres a way out of the Jihad-McWorld dialectic? - What kinds of identities drove the
anti-government protests? - What conditions seem to promote struggles for
citizenship/rights (as opposed to
particularism/fundamentalism and consumerism)?
12The Clash of Civilizations?
- Samuel P. Huntington, Ch. 5, pp. 3946.
(Excerpted from The Clash of Civilizations?,
Foreign Affairs, Summer 1993)
13Huntingtons hypothesis
- The fundamental source of conflict in this new
world will not be primarily ideological or
primarily economic - It will be CULTURAL
- Nation states will remain the most powerful
actors, but the principle conflicts of global
politics will occur between nations and groups of
different civilizations - The fault lines between civilizations will be
battle lines of future
14Why Civilizations Will Clash 1
- Differences among civilizations are basic,
durable, more fundamental than differences among
political ideologies political regimes - Differences dont necessarily mean conflict, and
conflict isn't necessarily violent - Over centuries, however, civilizational
differences have caused the longest and most
violent conflicts
15Why Civilizations Will Clash 2
- The world is becoming smaller
- Interactions among different people of different
civilizations enhance the civilizational
consciousness" of people, and that invigorates
differences and animosities
16Why Civilizations Will Clash 3
- Processes of economic modernization and social
change are separating people from local
identities - like anomie
17Why Civilizations Will Clash 4
- Growth of civilizational consciousness is
enhanced by the dual role of the West, which has
sparked a return-to-roots phenomenon among
non-Western civilizations
18Why Civilizations Will Clash 5
- Cultural characteristics differences are less
mutable and hence less easily compromised and
resolved than political and economic ones
19The Fault-Lines between Civilizations
- "In the Arab world, in short, Western democracy
strengthens anti-Western political forces" (44)
20The West vs. The Rest - I
- The West is at peak of power (written in 1993)
- The "world community" is controlled by the US and
great powers, through international orgs - "The West in effect is using international
institutions, military power and economic
resources to run the world in ways that will
maintain Western predominance, protect Western
interests and promote Western political and
economic values" (45) - This succinctly expresses the "realist"
perspective on international organizations (See
Ch. 8)
21The West vs. the Rest - II
- Western concepts differ fundamentally from those
prevalent in other civilizations - Western ideas of individualism, liberalism,
constitutionalism, human rights, equality,
liberty, the rule of law, democracy, free
markets, the separation of church and state, have
little resonance in Islamic, Confucian, Japanese,
Hindu, Buddhist, or Orthodox cultures" (p. 45) - OR maybe they do? (e.g., Egypt 2011)
22Questions about culture
- How does Huntington understand culture?
- How/why does he distinguish it from ideology?
- Are cultural characteristics really less mutable
(changeable) and less easily compromised than
political or economic differences? - Are cultures or civilizations as distinct and
contained as Huntington suggests? - Are the boundaries between them clear?
23What are we?
- Nationality/Ethnicity/Race (8)
- American
- American-Dominican
- Italian/American
- I am a girl from Pakistan
- outgoing white American?
- Korean American
- Persian American (and very proud)
- Guyanese-American Working Class Student
- Organizational role (_at_ Queens College) (6)
- Student
- student studying to become a teacher
- hard-working student who body builds for fun
- female student
- I am a psych major
- professor
- Species (5)
- Religion/Ethnicity/Nationality (4)
- I am Catholic
- I am Jewish
- Persian Jew
- Determined Jewish American
- Personal qualities (traits)/states of mind (4)
- "outgoing"
- kindhearted
- "patient"
- confused
- Hobbies/passions (3)
- Car Guy
- I play sports
- Writer
- Gender/Age (2) 2 above?
- I'm a19 yr old girl