Google Penguin 2.0 Update

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Google Penguin 2.0 Update
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Penguin Update Overview
On May22nd Google launched their all new Penguin
2.0 algorithm update and with their latest
assault on spam.
Whilst it is far too early to determine the exact
levers that Google has tweaked with Penguin 2.0,
early indicators are Numerous link networks
have been devalued Bad link neighbourhoods have
been devalued Link velocity link spikes may be
ignored and steady link grow threwarded Link
trust will become an even more important factor
with less trustworthy link sources being
devalued Further anchor text devaluation. The
thresholds on the levels of generic anchor text
usage have increased Contextual relevancy will
become more important and links that are not
contextually relevant have had their value
decreased
Brand mentions could play a stronger role going
forward, i.e. brand mentions that are not
links There is a chance social signals could play
a more important role in Penguin 2.0 but
currently this is just speculation
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What does Penguin 2.0 mean for you?
Firstly, lets be really clear. Penguin 2.0 is
not a penalty it is an algorithm update. We
have been given a clear indicator that Penguin
2.0 is going to become more aggressive over time
and that what we experienced on 22nd May 2013.
Matt Cutts from Google said on his twitter feed
that 2.0 was essentially just the soft launch.
So, if you have already been negatively impacted
by Penguin 2.0, in all likelihood the impact may
worsen as newer versions are released. If you
havent been impacted yet it doesnt mean youre
in the clear - and when Google releases new
algorithm releases your website maybe impacted by
being devalued and thus lowered in the organic
rankings.
http//www.mattcutts.com/blog/penguin-2-0-rolled
-out-today
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Penguin Predictions For Backlinks
The Penguin 2.0 maybe using the following
conditions to determine link value for a site and
should be considered within your link development
strategy.
Many external link from the Backlink page (gt20)
Site Wide Links
Low-Page Rank (lt1) Backlink Domain
Very Young (lt6 months) Backlink Domain
Very High Alexa Rank (gt7,000,000)
Link from websites With identical C class
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Factors to consider overcoming Penguin 2.0
Remove the Bad backlinks which are linked with
your website. Create unique content. Avoid Using
The same anchor text. Avoid the keywords stuffing
and duplicate. Keep tracking on your Competitors
ranking. Keep your footer simple. Focus on
appropriate Directory Links.
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Been hit in organic rankings? What next?
If youve been hit hard by Penguin 2.0 or are
worried about what the future holds given that
Penguin 2.0 will only get more aggressive, have a
chat with our teams. Why?
Did You Know ?
We pride ourselves on 100 ethical and
sustainable strategies - were not just saying
this, we have the track record to prove it We are
content driven, we place content marketing at the
heart of our approach We will build and execute a
strategy for you that will drive long-term
success\ Clients work with us because we drive
business growth through organic search and we
dont put your website and, most importantly,
your business at risk Website owners should not
be worried if they have followed ethical SEO and
link-building practices if anything this update
should improve their rankings as spammy sites
move down the SERPs. If you have been hit hard by
Penguin 2.0 as a result of unethical SEO
techniques, you should take a long, hard look at
your SEO strategy, whether executed in-house or
at an agency and consider switching to an ethical
SEO agency such as Digital Jungle for sustainable
long-term results.
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