Google Penguin Update

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Google Penguin Update
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Google Penguin Or Webspam Algorithm

• Latest Google Algorithm Google Penguin fights
  against the spamming.
• On April 24th 2012 the algorithm is Perform in
  public for the first time and many webmasters
  have examine that significantly traffic dropping
  down.
• Ecommerce Internet Marketing and SEO Companies
  has feel the effect of New Google Penguin update.
• If you use Black Hat SEO your time is over.
  Webspam algorithm helps in detecting and
  penalizing over Optimization Websites.
• Do only White-Hat SEO.

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Lesson For Spammers

• If your site get effected by Google Penguin
  update. There might be number of reasons for
  that

• Cloaking
• Hidden text and links
• Keyword stuffing
• Links
• Follow Google quality guidelines
• Duplicate Content
• Doorway Pages

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Matt Cutts Suggestions
A Lesson in Cloaking

• You might be using all these things but now its
  time to stop doing that and clean up their sites
  to recover from the Penguin update
• He says in his video that Cloaking is
  definitely high risk.
• Google didn't announced specially about the
  Cloaking but Penguin will effect those who
  violate Googles existing quality guidelines. In
  guidelines list clocking fits.
• Google says, Dont use cloaking or sneaky
  redirects.

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Matt Cutts Suggestions
Hidden Text And Links

• Avoid Hidden Text And Links This also comes
  under one of Google guidelines.
• Dont use white text on a white background.
• Dont include text behind images.
• Dont use CSS to hide text.
• Dont set the font size to 0 and much more.
• If you still do Google consider your website
  untrustworthy.

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Matt Cutts Suggestions
Get Better At Links

• Avoid links to web spammers or bad
  neighborhoods on the web.
• Google says Ranking of your site affected by
  those sites those are links to your site.
• Content, Subject Matter, Quality, Popularity, etc
  must be understand before doing link exchange.
• Your Page Rank depends upon exchange of links.
• Dont do excessive link exchange, buying and
  selling of links from spammers.

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What To Do or Not to Do?

• Remove hidden contents from your sites.
• Be careful at the time of links exchange
• Use qualitative and knowledgably strong, and
  unique contents.
• Concentrate on keywords and dont use irrelevant
  keywords.
• Avoid redirections and dont create multiple
  pages or sub domains with duplicate content.
• Dont create doorway pages just for search
  engines.
• Dont create pages with malicious behavior, or
  installing viruses like Trojans and others.

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Conclusion

• Google Penguin- This is very clear that webspam
  algorithm directs you to follow Google quality
  guidelines. Penguin algorithm is created to know
  who is violating google quality guidelines.
• We advise you to use those Website Promotion
  Services who do What-hat SEO and following top
  Search Engines Guidelines.
• If your website dont comes in search results
  that is useless for you.
• There is nothing new rather then google enforce
  you to follow his quality guidelines.

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STRATEGIC SOLUTIONS FOR ANY BUSINESS

• Thanks

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