TOTAL QUALITY MANAGEMENT IN ENTREPRENEURSHIP

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TOTAL QUALITY MANAGEMENT IN ENTREPRENEURSHIP

• By
• Elisante Ole Gabriel (Tanzania)
• egabriel_at_edenconsult.net, www.olegabriel.com
• 255-784-455-499

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What is Quality?

• This is an expression of the degree of perceived
  satisfaction by the customer.
• Entrepreneurs need to make sure that they keep
  their promises hence to maintain both
  conformance and performance quality.
• Promise making should match with keeping.
  Espirit de corp do help this (i.e SHARED SENSE OF
  MISSION)

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TOTAL QUALITY MGT (TQM)

• This ought to be everyones job
• System approach is the way forward (Synergy)
• It is all about perception hence subjective
• Quality is very dynamic and will never be static

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TQM - Definition

• is a people focused management system that aims
  at continuous increase in customer service at
  continuously lower real costs

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Make TQM a success!

• Entrepreneurs need to be customer-driven
• Being effective and efficient
• Being innovative continuously (Make market
  research and work on feedback)

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The nature of TQM

• Core Values (Leadership, Participation,
  innovation, Customization, etc)
• Shared sense of mission (Espirit De corp)
• Top Management Support
• Strategic planning Implementation

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TQM Analytical steps

• Define the problem
• Formulate the hypothesis (Assumption)
• Test the Hypothesis
• Introduce the necessary changes
• Evaluate the results
• Make any further modification if needed
  (innovation)

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Foci of TQM

• Customer service focus
• Cycle Time focus (Duration to complete the task)
• Employee focus (Internal Marketing)
• Continuous improvement focus

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IMPORTANCE OF TQM
Finally

• Enhanced Popular participation efforts
• The focus is on the quality of the product
  (Physical of service)
• Continuous innovation becomes part of
  organizational culture
• Quality becomes part of mission
• Employees will have an opportunity to improve
  talents (Recall the ZZK case)

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Conclusion

• TQM ought to be everyones job in the
  organization (By Daniel Beckam)
• The entrepreneur needs to appreciate the concept
  of TQM
• Employees should be motivated to work towards
  quality improvement on a continuous basis.