College of Business Administration and Graduate School of Management

1
College of Business Administration andGraduate
School of Management
Strategic Priorities Presentation February 24,
2006
2
Overview

• Our Programs
• Our Endowed and Funded Faculty
• Enrollment trends
• Accomplishments
• Our Vision
• Sustaining Investments
• Strategic Investments
• Conclusion

3
Our Undergraduate Programs

• BBA in Business
• Accounting
• Business Management
• Management Major across 8 campuses LCCC
• Computer Information Systems
• Economics
• Finance
• Marketing
• Operations Management

4
Our Graduate Programs

• MBA
• Full-time MBA
• Professional MBA (Part-time Kent, LCCC, Stark)
• Executive MBA
• MBA dual degree programs with
• Master of Science in Nursing
• Master of Library Science
• Master of Architecture
• MBA combined degree with
• BS, Fashion

5
Our Graduate Programs

• MS in Accounting
• MS in Financial Engineering (joint program)
• MA in Economics
• Ph.D. in Business Administration

6
Endowed/Funded Positions
Dr. Michael Hu Bridgestone Chair of
International Business Dr. Michael
Barnes John F. Fiedler-BorgWarner Chair in
Global Business Studies Dr. Raj Aggarwal
Firestone Chair in Corporate Finance Mr.
Ron Stolle Goodyear Executive Professor Dr.
Mark Holder Olga Mural Associate
Professor Ms. Julie Messing Director,
Entrepreneurship Program
partially funded from external sources
7
Our Majors Kent Campus
8
F01 to F05 Major Enrollment Kent Campus

• Enrollment (Headcount)
• Undergraduate Majors
• 2904 to 2722 (6 decrease)
• Graduate Majors
• 449 to 413 (8 decrease)
• Total Kent Campus Business Major Enrollment
• 3353 to 3201 (6.5 decrease)

9
Lorain County Community College
10
F01 to F05 Major Enrollment System-wide

• Undergraduate Major Headcount
• System-wide
• 3964 to 3886 (2 decrease)
• Graduate Major Headcount
• System-wide
• 461 to 430 (6 decrease)
• Total System-wide
• 4425 to 4316 (2.4 decrease)

11
Our Majors System-wide
12
Students Served at a Distance
Undergraduate and graduate business classes
whether the course was taught from or to the
listed site seat count enrolled
13
Students Served at a Distance
14
Students Served at a Distance
15
Students Enrolled in Kent Campus COBA
CoursesFall Enrollments
Source RPIE Income Generation Model
16
Income Generated by COBA Courses -- Fall
Source RPIE Income Generation Model
17
Our Budgeted Faculty Lines
Source University Academic Budget Office
18
Average Section Size(Combined Undergrad
Graduate)
Source RPIE Analysis most recent data
19
Fall 1995 to Fall 2004 Percent Change in
Enrollment and Budgeted Faculty
20
Accomplishments
21
Encourage Innovation in Learning

• Recognition of Faculty Scholarship
• James Boyd (Finance) received the Jack L. Walker
  Award for best paper in the area of political
  parties and organizations from the American
  Political Science Association
• Mark Altieri (Accounting) was awarded the first
  Certificate of Financial Literacy by the AICPA

22
Encourage Innovation in Learning

• Recognition of Faculty Scholarship
• Raj Aggarwal (Finance) was ranked number one
  globally as an international business scholar
  with the greatest impact on scholarly
  international business journals over the period
  1990-2002 in an article published in 2005
• Marvin Troutt (MIS) received the KSU 2005
  Distinguished Scholar Award

23
Encourage Innovation in Learning

• Recognition of Faculty Scholarship
• Dave McKee (Economics) is a trustee of the
  International Academy of Business Disciplines

24
Encourage Innovation in Learning

• Assessment of Student Learning
• Developed learning goals and objectives for the
  BBA program
• Implementing measurement of student learning for
  undergraduate majors and graduate degree programs
• Further reviewing of MBA program learning
  objectives

25
Encourage Innovation in Learning

• Use of Physical Space to Enhance Learning
• Entrepreneurial Lab

Complete computer/AV technology in all
classrooms
26
Encourage Innovation in Learning

• Use of Physical Space to Enhance Learning
• Wall-to-wall wireless support

100 seat computer lab
27
Encourage Innovation in Learning
Goodyear Electronic Classroom
Vaughn-Hoover Executive Classroom
28
Olga Mural Trading Floor
29
Focus on those We Serve

• Involvement with Scholarly Disciplines
• Publisher of the Review of Futures Markets
  journal (Mark Holder, editor)
• Raj Aggarwal (Finance) is area editor for the
  Journal of International Business Studies and is
  the Chair of the Cleveland Committee on Foreign
  Relations

30
Focus on those We Serve

• Involvement with Scholarly Disciplines
• Michael Pearson (Accounting) elected to a
  three-year term as Ohio's representative on the
  American Institute of CPAs Joint Trial Board
• Host the annual Norm Meonske Institute of
  Management Accountants Conference
• Eileen Bridges (Marketing) is Chair of the
  American Marketing Association Services Special
  Interest Group

31
Focus on those We Serve

• Encourage and Support Processes of Continuous
  Improvement
• Revised BBA program to reflect AACSB elimination
  of the 50 rule
• Revised the International Business minor
• Established an introductory International
  Business course

32
Focus on those We Serve

• Encourage and Support Processes of Continuous
  Improvement
• Established introductory course in
  entrepreneurship
• Established entrepreneurship minor
• Established seminar courses to accommodate
  interdisciplinary topics
• Successfully completed the Board of Regents Ph.D.
  Program review
• Economics will offer International Money, Credit
  and Banking via DL to Lorain for the
  International Business minor

33
Focus on those We Serve

• Student Recognition
• The Wall Street Journal Academic Achievement
  Award was presented to Ciarra Brunn
• Rachael Yeager was designated as a Junior Fellow
  of the American Academy of Political and Social
  Science
• The American Marketing Association was recognized
  at their annual international conference for
  chapter achievement for the 14th consecutive
  year.
• In the past 5 years, Beta Alpha Psi, has been
  recognized as a distinguished chapter and is a
  four time winner of the best practices award.

34
Engage with the World Beyond Our Campuses

• Global Focus
• Co-sponsored (with CSU) the Academy of
  International Business regional conference
• Sponsored the Asia-Pacific symposium in
  Singapore. The next symposium is in Bangkok,
  Thailand on March 23 and 24
• Conducted training in electronic trading for
  Tokyo Grain Exchange executives
• Host Institution for IREX Muskie Fellows

35
Engage with the World Beyond Our Campuses

• Global Focus
• Provided international travel scholarships for
  exchange and short-study programs with the
  University of the Americas (UDLA) in Puebla,
  Mexico Laval University in Quebec City, Canada
  and other programs
• Global Management speaker series
• MBA students participated in the Molson
  International Case Competition in Montreal, Canada

36
Engage with the World Beyond Our Campuses

• Experiential Learning
• Established Entrepreneurial Lab, supported by
  volunteer Entrepreneur- in-Residence, Lee
  McMannis
• Provided community-based research through the
  Entrepreneurial Lab
• Undergrad and Grad Internships
• CBC and MBA Mentorships
• Working with Business Advisory Council to develop
  doctoral research internships
• Student run College website

37
Engage with the World Beyond Our Campuses

• Experiential Learning
• As a part of the new curriculum, Marketing is
  bringing "live" cases into the classroom in the
  Customer Analysis course. Students will be
  working with the Garick Corporation to assess the
  market for alternative fuels for industrial and
  home heating uses
• Classroom Response Systems (Clickers)
• Homework Manager
• Web Supported Classes
• Web Classes

38
Engage with the World Beyond Our Campuses

• Experiential Learning
• Students in the MSFE program manage 1.5 million
  for the University as part of an alternative
  investment programREAL dollars and REAL
  experience!!

39
Relationships that Foster Success

• Learning Communities
• College of Business Colleagues (CBC)
• Accounting Freshman Interest Group (AFIG)
• A Community of Entrepreneurs (ACE)

40
Relationships that Foster Success

• Recruiting Activities
• Broad participation in Geographic Receptions and
  Academic Discovery Days
• Travel with the Ohio MBA Network
• Julie Messing working with Brent Pfeiffer and
  Kent High School DECA group
• Promotional activities

41
PROMOTING OUR PROGRAMS EMBA
BROADCAST ON

• WKSU
• WTAM
• WMVX

42
Relationships that Foster Success

• Systematic Academic Advising Undergraduates
• Advising visits to the Regional Campuses two
  weeks each month
• A full-time advisor at LCCC
• Five minute advisor available every day
• Evening and weekend hours are regularly available
• Phone calls to all freshmen during the Spring
  semester to schedule an advising appointment

43
Relationships that Foster Success

• Systematic Academic Advising Masters Students
• Advising visits to Stark campus graduate students
• Full time advisor at LCCC
• A web portal for all new graduate students
• A Distance Learning Orientation Program for new
  off campus students
• Advising newsletters (twice a year)
• Use of an advising LISTSERV
• Evening advising hours for part-time students

44
Relationships that Foster Success

• Systematic Academic Advising
• Letters sent to
• All freshmen after midterm grades
• Students after final grades about probation and
  semester warnings
• Deans List students
• Presidents List students
• Part-time MBA students who have stopped attending

45
Relationships that Foster Success

• External partnerships
• Goodyear Tire Rubber support of Executive
  Professor
• Rick Schroath (Finance) and Don Williams
  (Economics) received Ohio Board of Regents
  Challenge Grant (with John Logue and Jackie
  Yates) to study trends in Employee Ownership in
  Ohio and the United States
• Kathy Wilson (Economics), with professors from
  the University of Wisconsin and Syracuse
  University, has received a research grant from
  the Russell Sage Foundation allowing them to join
  a broader international scholar network to look
  at issues of inequality, mobility, and education
  across countries.

46
Development/Fundraising

• FY 01 1,098,630
• FY 02 1,870,715
• FY 03 4,546,229
• FY 04 2,973,818
• FY 05 2,057,265
• Donations through 12/31/05 526,118
• Includes 50,000 of 150,000 over 3 years for
  Entrepreneurship
•  
• (College Development position currently unfilled)
•  

47
Investing in Ourselves

• Undergraduate Student Scholarships
• Support for Undergraduate Programs
• Entrepreneurial Fund
• Student International Travel Fund
• Faculty/Staff Professional
  Enhancement Fund
• Doctoral Student Development Fund

48
Our Vision
49
Mission

• The Kent State University College of Business
  Administration and Graduate School of Management
  faculty fulfill their charge from the University
  and State of Ohio by providing high-quality
  undergraduate, graduate, and executive programs
  by engaging in a combination of instructional,
  research and scholarship, and service activities.
  While selected graduate programs encompass
  national and international clienteles, our
  programs primarily serve the citizens of
  Northeastern Ohio.

50
Vision

• While continuously improving the quality of
  programs across the curriculum, we will be
  recognized for excellent programs in
• Entrepreneurship and Business Innovation
• Financial Engineering
• Global Management

51
Continuous Improvement Initiatives

• AACSB Accounting Accreditation
• Marketing Major Differentiation
• Ph.D. Program

52
Strategic Goals

• Develop new programs in areas of Excellence
• Increase quantity and quality of scholarship
• Enhance Ph.D. program
• Attain separate Accounting accreditation
• Raise funds for Centers of Excellence

53
Other Goals

• Assessment of Student Learning
• Plan for AACSB Maintenance of Accreditation

54
Immediate Priorities
55
Develop New Programs in the Three Areas Of
Excellence

• Consider feasibility of undergraduate major in
  International Business
• Expand global programs through the Global
  Management Center (speaker series, case
  competitions)
• Develop Joint Masters program in Global Business
  with Cleveland State University

56
Develop New Programs in the Three Areas Of
Excellence

• Develop proposal for a Center for Financial
  Engineering
• Develop partnerships for Entrepreneurship
  bootcamps

57
Increase the Quantity and Quality of Faculty
Research

• Build relationships across departments and across
  campus to increase externally funded grants
• Formalize differential workload criteria
• Raise funds for research databases
• Provide support for research through Centers of
  Excellence

58
Enhance Ph.D. program

• Broaden faculty participation in the doctoral
  program
• Develop support system to increase grant-writing
  activity
• Develop relationships with business and other
  organizations to provide applied research
  opportunities for faculty and doctoral students
• Develop external support for doctoral students

59
Attain Separate Accounting Accreditation

• Continue to work with AACSB appointed team chair
  toward initial AACSB accreditation
• Implementing mentors advice
• Planning for accreditation team visit in Spring
  2008

60
Raise Funds for Centers of Excellence

• Raise endowed funds for Entrepreneurship Center
  Coordinator position
• Raise endowed funds for Global Center Executive
  Director position
• Implement the existing plan to seek external
  support for named Accounting program
• Implement plan to seek support for new Marketing
  curriculum

61
Other Priorities

• Promote Undergraduate Programs
• Entrepreneurship minor
• A Community of Entrepreneurs (ACE) learning
  community
• International Business minor at Kent and LCCC
• Increase Graduate Program Enrollments
• Professional MBA
• Master of Science in Financial Engineering
• Master Arts in Economics
• Master of Science in Accounting
• Develop GSM Marketing plan

62
Sustaining Investments
63
Most Critical Needs

• Support for current enrollment demand
• Support for Maintenance of Accreditation under
  new Standards (team visit Spring 2008)
• Preparing AACSB annual reports
• Prepare final year maintenance report
• Separate Accounting Accreditation
• Support for the three centers of excellence
• Operating costs, staff, equipment and facilities

64
Sustaining Investments

• Adequately support current needs
• Rebuild budgets for instruction
• Operating expenses
• GA compensation
• Foster centers of excellence

65
Sustaining Investments

• Rebuild Budgets for Instruction -- Efficiencies
• Reconfigure a TT Finance position into two NTT
  lines (9,000 additional for benefits)
• Net increase 11 additional classes covered

66
Sustaining Investments

• Rebuild Budgets for Instruction
• TT Needs 4 positions
• Enrollment Growth in selected majors
• Support Multiple Programs
• Meet/Exceed AACSB minimum Standards
• MSFE Program Support
• 400,000 Salary
• ( 138,000 benefits)

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Sustaining Investments

• Rebuild Budgets for Instruction
• NTT Needs 4 positions
• (255,000 salary plus benefits)
• PT Needs 3 positions
• Selected Enrollment Growth New Initiatives
• Multiple Programs
• (50,000 salary)

68
Sustaining Investments

• Rebuild budgets to Support Instruction
• Operating expenses
• Support for
• 5 Academic Departments 75,000
• 3 Offices 45,000
• Total Support 120,000

69
Sustaining Investments

• Enhance Graduate Student Support
• Increase GA support by 14 lines
• 220,000
• Increase GA TF stipends
• 135,000
• Total Graduate Student Support 355,000

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Sustaining Investments

• Enhance Staff Support
• GSM Admissions Secretary 32,000
• Learning Community Coord 30,000
• UPO Academic Advisor 33,000
• Web Center Coordinator 30,000
• Move Development Secretary
• to Full-time 20,000
• Total Staffing Support 145,000 plus benefits

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Sustaining Investments

• Foster Centers of Excellence
• Director of Entrepreneurship Center
• Director of Financial Engineering
• Director of Global Management Center

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Strategic Investments

• Looking forward . to 2010

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Strategic Investments

• Our AACAB Strategic Management Committee links
• Where we are going
• How we get there
• Who is responsible
• How we pay for it

74
Campaign Goals

• Programmatic Fund Raising Priorities for
  Excellence
• Center for Entrepreneurship and Business
  Innovation
• Center for Financial Engineering
• Center for Global Management
• Plus
• Excellence In Accounting
• Marketing for Small/Medium Business
• Total 5 Year Plan approximately 18,000,000
•  

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Centers of Excellence

• Global Management Center
• Executive Director
• Speaker series, research support, faculty travel,
  student travel
• MSFE Program
• Center Director
• Research faculty
• Center for Entrepreneurship and Business
  Innovation
• Add 3 NEW faculty in ENTREPRENUERSHIP to support
  initiative and to achieve critical mass in this
  disciplinary area

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Conclusion Goals of presentation

• We discussed our academic programs
• We highlighted enrollment trends
• We focused on our Centers of Excellence
• We identified strategic priorities for 2005-2010
• We discussed external friend/fund raising
• By inference, we revealed our level of support

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QUESTIONS