The Rehabilitation Engineering Research Center on Technology Transfer

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Secondary Market Research

• Presented by
• The Rehabilitation Engineering Research Center on
  Technology Transfer

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T2RERC

• Rehabilitation Engineering Research Center on
  Technology Transfer
• Funded by the National Institute on Disability
  and Rehabilitation Research (NIDRR) -- US
  Department of Education
• grant number H133E980024

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Secondary Research takes advantage of the work
performed and published by other researchers.
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Sources of Secondary Research

• Internet
• Data base
• Industry buyer guides
• Industry/professional journals
• Conferences (presentations)

• Company catalogs
• Product Literature
• Trade show exhibitions
• Retail outlets

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Secondary Research is less expensive and saves
time when compared to performing primary research
activities.
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Get to Know the Customer

• Who will use the product?
• Who is involved in the purchase process?
• Under what circumstance will the product be used?
• Are there additional products that are required
  to interact with the new device?

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• Populations Markets
• U.S. Bureau of the Census
• www.census.gov
• Center for Disease Control Prevention
• www.cdc.gov
• American Demographics
• www.demographics.com
• Consumer Spending Trends
• www.consumerspendingtrends.org

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Once the primary customer is clearly defined,
identify others who may be involved with the
product. and/or Find new populations that may
also benefit by the product or service who are
not part of the primary market.
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Professional Association Other Useful Websites

• American Occupational Therapy Association
• www.aota.org
• American Physical Therapy Association
• www.apta.org
• RESNA
• www.resna.org
• RERC on Technology Transfer (T2RERC)
• http//cosmos.ot.buffalo.edu

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AT Industry Publications

• HomeCare Magazine
• www.homecaremag.com
• Home Health Care Dealer Provider
• www.hhcdealer.com
• Home Health Products
• www.hhponline.com
• New Mobility
• www.newmobility.com

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Visit the local home medical equipment (HME)
dealer or attend trade shows and conferences.
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Industry Government Regulations

• Food and Drug Administration
• www.fda.gov
• Underwriters Laboratory
• www.ul.com
• Health Industry Manufacturers Association
• www.himanet.com
• Health Industry Distributors Association
• www.hida.org

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Payment Information Resources

• Medicare and Medicaid are the industry leaders
  for setting standards of pricing and coding of
  products in the health care field.
• www.hcfa.gov
• Third Party payer companies such as Blue Cross
  Blue Shield, Independent Health etc.
• Check local listings for offices.
• United Communications Group provides business
  consulting information, such as pricing policies.
• www.ucg.com

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Be honest with yourself. False information
to make a marketappear larger will only make the
productlook as though it has failed when it
reaches the market.
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The answers may not always be where first
expected!
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Be curious!Think outside the Box!
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Secondary Research and issues to consider . . .

• Bringing a product to market or transferring
  technology/products to the marketplace -- doing
  it on your own.
• Know the consumer
• Know your competitor
• Identify distribution channels

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Useful Websites

• AbleData
• www.abledata.com
• Health Care Finance Committee (HCFA)
• www.hcfa.gov
• National Center for the Dissemination of
  Disability Research (NCDDR)
• www.ncddr.org
• National Institute on Health
• www.nih.gov

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• National Institute on Disability and
  Rehabilitation Research (NIDRR)
• www.ed.gov/offices/OSERS/NIDRR/index.html
• Small Business Administration
• www.sba.gov
• U.S. Department of Commerce
• http//home.doc.gov

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Concluding remarks

• Secondary research provides
• Information gathered through the expertise of
  others,
• Data that is less expensive than performing
  primary research,
• Valuable information in relatively short period
  of time, and
• A greater breadth of information than a single
  source.

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T2RERC

• Center for Assistive Technology
• University at Buffalo
• 515 Kimball Tower
• 3435 Main St., Buffalo, NY 14214--3079
• Telephone [phone]
• Fax [phone]
• Website http//wings.buffalo.edu/ot/cat/