Demantra : Brief Overview

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Demantra Brief Overview
Shankar SaikiaSenior Solutions
Specialist(EBS Supply Chain Management High
Tech/Semiconductors, Life Sciences,
CPG/Retail)

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Agenda
Demantra Acquisition
Product Overview
Comparison Demantra vs ODP
Customers
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Overview of Strategic Rationale

• Demand-driven planning is a strategic need
• Segment leadership
• Comprehensive demand and supply chain solution
• Complementary customer base
• Furthers Oracles goal to become 1 globally in
  applications

AMR The SCM Spending Report 2005-2006.
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Why its good for our customers

• Together, each product is stronger
• Demantra fills gaps in APS and Siebel TPM
• APS brings supply-side, creating complete SOP
• Together, each company is stronger
• Brings great people domain expertise together
• People can focus more on core competencies
• Allows Demantra to benefit from Oracles
• For Demantra customers
• Demantra becomes the go-forward Oracle solution
  for Demand Management Trade Promotion
  Optimization
• Continued support for Demantra as stand-alone
  solution
• For Oracle customers
• Continued support for existing Oracle JDE
  solutions
• Access to best-in-class Demantra capabilities

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What Analysts are saying

• Oracle is serious about building a best-in-class
  SCM product. This makes Oracle a much more
  serious contender in the SCM market.
• Lora Cecere, AMR
• This acquisition is a natural step for Oracle
  and Demantra and brings opportunities for their
  joint customers.
• Cindy Jutras, Aberdeen
• While the solution has greater functionality
  than existing Oracle solutions it is designed to
  be complex on the inside so that it can be simple
  from the outside.
• - Steve Banker, ARC Advisory Group

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Agenda
Demantra Acquisition
Product Overview
Comparison Demantra vs ODP
Customers
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Industry Challenges
High Inventory Costs
Long Manufacture Lead Times
New lines Products
Stock outs non-availability Excessive
Inventory Low Service Levels Promotions negative
ROI Lost of Revenue NPI Failure
New customers Planning
Promotion Fluctuate demand
Sell in Vs Sell through
Poor collaboration between Sales, Marketing,
Demand Management, Operations and with CUSTOMERS
Multiple Product attributes make Demand Planning
challenging
Real-Time SOP helps companies solve
these Challenges and increase Profitable Revenue
Growth
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Demantras End-to-End Solution for Demand-Driven
Planning
Plan for Demand
Shape Demand
Annual Budget
Sales and Marketing Forecast
Demand / Supply Balancing
KPI and Management Dashboards
Real-Time Sales and Operations Planning
Optimization
Assumptions Planning
Promotion Modeling
Resets and Openings
POS Monitoring
Deductions Management
Replenishment
Collaboration
New Product Introduction
Volume Planning
Modeling Analytics
Assortment Planning
Funds Management
Forecasting
Store Planning Replenishment
Event Planning
Demand Management
Trade Promotion Management Optimization
Understand Demand
Respond to Demand
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Demantra Capabilities

• Demand Management
• Sales Operations Planning
• Store Planning Replenishment
• Trade Promotions

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Respond to Demand
Workflow and Exception based Tasks and Alerts
Whos online from your collaboration group
User defined Realtime KPIs
User Defined CPFR Worksheets
Realtime Status Information
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Analytics To Understand Demand
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Internal Collaboration Comes First
Sales Accuracy For Incentives
Consensus
Sales Input
Account Trade and Consumer Promotions Calendar
Key Account Plan Information
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Configurable Planning Environment to Match Your
Planning Process
Forecast Override
Historical Info
Management Approval
Final Plan
Flexible Business Hierarchy
Marketing Activities
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Collaborate with Customers
Partner Inputs XML,EDI or Manual
Production Mix
Partner Forecast Metrics
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Agenda
Demantra Acquisition
Product Overview
Comparison Demantra vs ODP
Customers
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Solution Comparison EBS and E1
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Agenda
Demantra Acquisition
Product Overview
Comparison Demantra vs ODP
Customers
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Demantra Addresses Range of Product Lifecycles
Demantras Experience Runs Gamut from Short to
Long Lifecycles
Product Lifecycle
Short
Long
SKUA
SKUB
SKUC
BaselineVolume
Baseline Volume
Time
Time
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Demantras Key Customer Segments
Consumer Durables
Medical Devices
Consumer Packaged Goods
Media Entertainment
Quick Serve Restaurants
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What do Customers Say

• Six months after implementing Demantra Real Time
  SOP we have seen a dramatic increase in forecast
  accuracy. This resulted in an immediate 20
  inventory reduction. Wendy Malloy, Wilton
  Industries

From an isolated process to a full Demantra RT
SOP - within six weeks of going live our
A-items improved 45 in accuracy. Today we
load daily bookings against the forecasted Plan
and feed production management to align back-end
production based on the true feed of real-time
demand. Sagi Srinivas, Johnson Johnson MDD
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Summary Why Demantra?

• Business Value comprehensive demand planning
  leads to better customer service and inventory
  management
• Usability easier to use, increases business
  productivity
• Performance web-based leads to faster response,
  reduces time

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