Data Collection

1
Data Collection

• Jim Burton, Ph.D.
• Marketing Real Estate

2
Overview

• Types of Data
• General Data
• Specific Data
• Sources of General Data
• Sources of Specific Data
• GIS Tiger
• Data Comparability
• Data Organization
• Getting the Data

3
Types of Data

• General Data
• Specific Data
• Competition Data
• Supply
• Demand

4
General Data

• International trends
• National trends
• Regional trends
• Local trends
• Demographics
• Government regulations taxes
• Building costs
• Mortgage Financing

5
Specific Data

• Land sales
• Rent comparables
• Improved sales
• Absorption rates
• Competitive supply demand data

6
Sources of General Data

• Sales Marketing Management Magazine
• Local Chamber of Commerce
• Census Data
• Atlanta Regional Commission (ARC)
• Internet sites
• Other pp.146-149.

7
Sources of Specific Data

• Public records deeds, loans, etc.
• Newspapers sales rents
• Multiple Listing Services
• Cost Manuals
• Real estate brokers
• Real Estate Appraisers
• Mortgage Lenders
• Developers

8
GIS Tiger

• Geographic information system (GIS) a
  communications technology that combines spatial
  information from a national database compiled by
  the census with computer mapping 7modeling
  capabilities.
• Topographically Integrated Geographic Encoding
  Referencing (TIGER) data files Geographically
  referenced data files that are commercially
  available to GIS users.

9
Data Comparability

• Size Shape
• Age
• Date of Sale
• Financing Terms
• Condition
• Access

10
Data Organization

• Comp sheets
• Spreadsheet
• Adjustment Spreadsheet
• Photos
• Location Maps

11
Getting the Data

• Telephone
• In person interview
• Be polite fast
• Be honest, sort of
• Make it easy for them
• Ask!
• Be Creative