primary and secondary data

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Curious Why Do You Need Primary and Secondary
Data? Read This!
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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Admit it. You feel pressure when using your
primary and secondary data to scale campaigns and
revenues. How could you not? So many hinges on
you getting that one marketing strategy
right. Youre not alone! If you are a marketer
who tends to monetize data and aim at bringing in
more revenue with your data, then primary and
secondary data collection is your topmost
priority.
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ndary-data/
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Firstly What Is Primary Data? Primary data
collection is a direct approach that meets your
specific business needs. You can examine primary
data and improve the outcomes of your marketing
campaigns using DMPs and a lot more. Primary data
is the original data from the first source. It
is like raw material. It is information that you
collect directly on a personal level from your
apps or websites, CRMs etc for your
business. Analyzing your first-party data helps
you to identify critical metrics in making
strategic and tactical decisions for optimizing
your customers responses across all marketing
channels.
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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FOR SENDING EMAIL SERIES TO ESTABLISH
RELATIONSHIPS Welcome emails- It is the first
email a subscriber receives the moment they sign
up for a particular list. Welcome emails increase
the open rates, click rates, and build up more
transaction rates and revenue. These emails help
to establish relationship and recall of your
brand Subject line analysis- You can identify the
patterns when users open your brands emails.
This will help you to determine which styles help
you to get more open rates, thus in turn help you
achieve more ROI. Triggered reminders- Abandon
carts and browse mailings have consistently
higher open and click rates than promotional
mailings. For instance, you can send abandoned
carts and offers to website shoppers and users to
close the proposed deals when you have first
party data points such as email ids.
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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SEGMENTATION As market researchers, you usually
create groups of users who most likely respond to
the same kind of products and services. But when
you send different offers to different segments
based on your users first-party data, it helps
you in new acquisitions too. (Source
digitalwiki.de) PRODUCT AND OFFER
OPTIMIZATION You can review the performance of
your products and offers from interviews,
surveys, emails, field observations, etc to
understand which ones perform better. After this,
you can develop relevant offers from the data you
just reviewed. WHAT MAKES A USER CLICK TO YOUR
BRAND? What is it that makes your user click on a
particular brand? Is it the creativity of your
brand, timings of your message/ offers to the
customers, or the relevance of your
product/offer?
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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Not Only This You Can Depend Upon Primary Data
for a Lot More. Curious to Know What More? Read
Here. You own the market information with primary
data- Because you collect the information
yourself through Survey reports, questionnaires,
interview responses and do not share it, so the
information remains hidden from other potential
competitors. You get better data accuracy
Primary data is more accurate because it is the
first-hand collection directly from your target
population. More control over the data with
primary data As marketers, you can control the
research method easily. Also, it brings in more
control over the gathering process of
information. It provides up-to-date business
information The primary data is a great source
of latest market information that you can collect
directly from the field in real-time. Resolving
research and analytics issues When you perform
your own market research, you get to address and
resolve your business-related issues which
ultimately benefits your business.
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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• Okay Now Primary Data Really Works for You but
  How Do You Collect It?
• You simply select the sample using various
  methods and techniques of sampling. The most
  popular and traditional primary data examples/
  sources used are
• Interview (personal interview, telephone, email).
• Self-made surveys and questionnaires.
• Field observations.
• Experiments.
• Action research.
• New case studies.
• Diary entries, letters, and other correspondence.
• Eyewitness accounts etc.
• However with the advancement in technology, the
  website and app owners are directly controlling
  their users and customers now. So, all the user
  data directly collected from websites and apps is
  called primary data too.

https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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What Is Secondary Data? Secondary data is the
already collected data. Other marketers may have
collected it for another purpose but it does have
some relevance to your own research needs. So,
secondary data is second-hand information. Why
Shouldnt You Miss on Collecting and Harnessing
Your Secondary Data? How does it help marketers
in marketing optimization and commercialization?
(Source worldclassmedia.com) MAKING CAMPAIGNS
MORE EFFECTIVE You can tap into secondary data to
learn more about the behavioural patterns of your
target audience. It will redirect you to run
effective campaigns using a DMP.
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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• EASY MARKET RESEARCH
• Its good to look for secondary data as it is
  wiser to investigate if theres an existing piece
  of information that you can work with. More
  often, your research can be done with the
  secondary data itself, and the next step could be
  filling the gaps by conducting primary research.
• PROBLEM-SOLVING
• Seek your internal record data as a great source
  of insights to solve a new or related business
  problem. This includes your
• Customer account information
• Sales and marketing records
• Product purchasing
• Usage data
• Previous marketing research reports etc.

https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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Harnessing Your Secondary Data Is Vital for
Plenty of Other Reasons. Like? Easy to access
With the internet revolution, it is impressive
how secondary data sources are evolving. So now,
you can have so much information at a
mouse-click. Freely available or at a low cost
You can gather secondary data without investing
any money. Most sources of secondary data are
absolutely free for use or are available at very
low costs. So it is both money and effort saving.
Saves time That is to say that in just a few
Google searches, you will be able to find some
credible sources of data. Helps to generate new
insights from a previous analysis You can know
the nature of your audience, personalities,
likes, dislikes, etc. from the previously
collected data. Reanalyzing your old data may
bring unexpected new conclusions and help you
convert more
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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Has a larger sample size In other words,
secondary data uses larger samples, so you can
gather a better final conclusion. This makes your
understanding of insights easier and helps to
make decisions. Anyone can collect the Secondary
data That is to say that if you are not an
expert at market research, you can still perform
secondary data analysis using qualitative
research methods. So, absolutely anyone can go on
with collecting these datasets.
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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• Secondary Data Solves So Many Requirements.
  Right? But How Do You Catch Hold of Your
  Secondary Data?
• Secondary data gives you valuable analysis on the
  basis of primary data. You can collect it from
  the sources of secondary data like
• Previous research
• Mass media products
• Government reports
• Official statistics
• Letters
• Diaries
• Web information
• Historical data
• Encyclopedias
• Journal articles
• Biography
• Research analysis etc.

https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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• How Does Primary and Secondary Data Benefit You?
• You need adequate, reliable, relevant and timely
  data for marketing problems and decision making.
  So, how does primary and secondary data really
  help you?
• Primary and secondary data redirects you to tap
  opportunities effectively and run effective
  campaigns using a DMP.
• The primary and secondary data helps you to find
  out the best way of communicating with your
  customers using surveys, questionnaires,
  interview responses etc.
• You can know the nature of your audience,
  personalities, likes, dislikes, etc. and this
  makes, in turn, makes it easy for you to reach
  the right audience at the right time and convert
  more.
• It helps to know the market trends or movements
  of a market in a given period and draw
  conclusions and make business-related decisions
  in a better way.
• In addition, it gives an idea of various
  segmentation of the market and gives you a clear
  concept of whom to target and how.

https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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• But What NOT TO DO When Collecting Primary and
  Secondary Data?
• While doing data collection, you need to take
  care of a few things, including
• Firstly, why are you collecting data?
• Also, what is the goal of the research?
• How much budget can you allocate for the data
  collection and implementation?
• On a total, what is the time you can give to the
  study and analytics?
• What market outputs and revenues do you expect
  from this?

https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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• Also, when you know what to do with primary and
  secondary data collection, WHAT NOT TO DO is
  equally critical for you. So, take a note of
  these here
• Firstly, do not rely only on secondary data to
  get a picture of the current market scenario and
  upcoming business trends. Primary data collection
  (surveys, interviews etc) must be your go to
  option.
• Have a tight budget and quick time frame? Do not
  go for Primary data. Secondary data is a better
  way out.
• On research that requires a high degree of
  accuracy, do not go for secondary data. Primary
  data would serve you best here.
• Do not collect only the primary data.
• However, do not collect only the secondary
  data.
• Above all, do not trust the web only for
  research and use more credible sources to collect
  data.
• Finally, you need to determine which approach
  makes sense considering all factors involved to
  make the next move.

https//www.audienceplay.com/blog/primary-and-seco
ndary-data/
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Lets Conclude Your primary and secondary data
opens plenty of opportunities to monetize
customer data and helps you earn revenues. In
addition, it helps you in tapping market
opportunities, communication, proper targeting
and campaigning, time and cost saving, reaching
the right audience, converting more audiences,
strategic and marketing decisions, making great
revenues and a lot more. Planning to employ
data-driven activities into your marketing
strategies? So are you up for soaring high-income
opportunities for you?
https//www.audienceplay.com/blog/primary-and-seco
ndary-data/