The Future of Coupon Distribution

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The Future of Coupon Distribution

• Coupon distribution is set to go ahead with new
  platforms for distribution. Advertising
  companies are now looking into new and improved
  technologies used with cell phones and web sites
  to distribute their coupons.

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On Demand Internet Video

• This video content is displayed on websites and
  it is a powerful extension on television
  advertising. Users with broadband connections
  can view the 2 types of internet videos now
  available.

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• In-Stream Videos These videos appear on certain
  websites and are approximately 15 30 seconds
  long. It is primarily syndicated video content
  like what is seen on television. When internet
  users click on certain content these videos
  appear. The video also normally features a
  banner which displays a coupon which is run
  alongside.
• In-Banner Video These videos are embedded in
  banners on websites. Some of these videos run
  when the users click on the banners, some run
  automatically. The banners often incorporate a
  coupon.

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Cell Phones

• Cell phones are now part-and-parcel of everyones
  life. This means that this method of
  distributing coupons is becoming extremely
  popular. Distributing coupons this way means
  that consumers can receive the coupons wherever
  they are. Coupons can be delivered to cell
  phones 3 different ways

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• SMS Short message services are available to
  most cell phones on the market today. Coupons
  are delivered to consumers who then take the cell
  phone to the store to be redeemed.
  Alternatively, a code can be sent to the cell
  phone which can then be entered online to receive
  the coupon.
• WAP Wireless Application Protocol Sites are
  sites specifically designed for cell phones.
  These sites can be access by the consumer using
  their cell phone internet browsers. The coupons
  are displayed on the site as well as directions
  to the store, the hours of operation and any
  other information the advertiser wishes to
  disclose.
• Mobile Applications Cell phone owners can
  download software applications that enable them
  to view, save and use coupons from WAP sites.
  The application is saved on the cell phone and
  can be used at any time by the cell phone user.

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• There are so many ways to get coupons that one
  should always have a good supply on hand. Make
  sure you find out if your cell phone supports
  these applications and visit wireless application
  protocol sites to get more coupons. Gone are the
  days of relying on the Sunday paper for all your
  coupons.

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