WHY ESPN RADIO

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• WHY ESPN RADIO?
• ESPN Radio is Milwaukee's sports station
  featuring entertaining sports talk, the best
  local coverage of your favorite teams, and the
  biggest events in sports! This format attracts a
  loyal and attentive audience guaranteeing that
  your message will be heard.
• WITH MILWAUKEES ESPN RADIO YOU GET
• THE WORLDWIDE LEADER IN SPORTS
• The best coverage, biggest names and top
  analysts, seven days a week. More than 87 MILLION
  Americans watch, listen, read or log onto ESPN
  branded Media in the average week. The average
  American male spends 1 hour and 44 minutes with
  ESPN media each day.
• MILWAUKEES SPORTS LEADER
• With Drew Olson, Dan Needles, Bill Johnson,
  Steve Haywood and Jason Wilde, youll hear your
  favorite Milwaukeeans talking sports with a focus
  on the Packers, Brewers, Bucks, Badgers,
  Marquette, Panthers, Admirals, and Wave. Plus
  Milwaukee SportsCenters keep listeners updated
  and informed with scores, news and events
  throughout the local community.
• PLAY BY PLAY
• Milwaukees ESPN Radio is the official home of
  the Milwaukee Admirals and the exclusive
  Milwaukee home for every Marquette Mens
  Basketball game and The Tom Crean Show. ESPN
  Radio is also the home of the biggest race from
  the Daytona 500 to The Milwaukee Mile. And now,
  on 1290 am, the coverage continues with The Bowl
  Championship Series, Major League Baseball, NCAA
  basketball, NASCAR Racing, The Golf Majors, The
  NFL, The NBA, and local high school WIAA
  basketball and football
• STEVE THE HOMER TRUE
• The Worlds Greatest Sports Talk Show hosted
  by Steve The Homer True has been on the radio
  for 15 plus years, he has done just about
  everything imaginable in radio and television
  sports.  He has been the host of a nightly radio
  sports talk show for the entire period. 

770 N Jefferson St. Milwaukee, Wisconsin 53202
Phone 414.273.ESPN Fax 414.291.ESPN Web
www.espnmilwaukee.com
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• MONDAY THROUGH FRIDAY LINEUP
• 5a - 9a Mike and Mike in the Morning
• Former NFL player/ESPN analyst Mike Golic and
  ESPN SportsCenter anchor Mike Greenberg host a
  fun-filled, fast-paced, informative morning drive
  program for the sports enthusiast. Mike and Mike
  bring Milwaukee sports news, analysis,
  entertainment and big-name interviews.
• 9a 12p The D-List
• Drew Olson along with Bill Johnson and Dan
  Needles host The D-list every morning. Drew has
  been with the Journal Sentinel for over 15 years
  and has been covering the Milwaukee Brewers for
  10 years, and is now the Senior Editor on
  OnMilwaukee.com. Bill has been with the station
  since 1995 and has been the voice of the
  Milwaukee Panthers since 1999. The final addition
  to The D-List includes Dan Needles who is the
  channel 12 WISN Sports Director.
• 12p - 3p The Dan Patrick Show
• ESPN SportsCenter anchor Dan Patrick delivers a
  combination of celebrity interviews, pointed
  opinions and dry wit to his daily radio show.
  Dan talks with top-name athletes, coaches,
  entertainers and newsmakers in addition to
  broadcasting from the biggest events in sports.
• 3p-6p The Worlds Greatest Sports Talk Show
  
  
• One of the most popular talk shows in Milwaukee
  since 1989, The Worlds Greatest Sports Talk Show
  with Steve The Homer True moves to Milwaukees
  ESPN Radio. As the name implies, the Homer loves
  it when the local teams win, but as Homer says
  I'm a homer, but I'm not an idiot. Homers view
  of the local teams plus his unique relationship
  with his listeners and callers make his show the
  most entertaining in sports radio.

770 N Jefferson St. Milwaukee, Wisconsin 53202
Phone 414.273.ESPN Fax 414.291.ESPN Web
www.espnmilwaukee.com
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MILWAUKEES DEEPEST LINEUP
Mark TauscherMark Tauscher joins Homer every
Tuesday for an in-depth look at the inner
workings of the Green Bay Packers. The former UW
Badger and Auburndale, Wisconsin native brings a
local perspective to the Green Bay Packers
universe. Mark is a 7-year starter for the Pack,
and is widely respected as one of the top Right
Tackles in the NFL. Marks unique insight into
the world of professional football makes this a
segment not to be missed by anyone who enjoys the
UW Badgers, the Green Bay Packers, pro football
or sports in Wisconsin.
Daron SuttonDaron Sutton is the television
play-by-play announcer on FSN North for the
Milwaukee Brewers. A Minor League pitcher, Sutton
spent 1992 with the Boise Hawks, a Class A
affiliate of the Angels, and part of 1993 in the
Braves organization. Daron joins Milwaukees ESPN
Radio Saturday mornings 8am-9am for the Baseball
Saturdays Show.
Mark ChmuraFormer Packer Mark Chmura, a 3-time
Pro Bowler and Super Bowl Champ, joins ESPN Radio
every Sunday morning during the football season
to talk NFL and Packer football on The Football
Show (8a-10a)! Offering insight only a player
can, Mark will break down key games each week
with a focus on the Green Gold!
Henry MasonUnder Masons guidance, Wisconsin has
consistently produced some of the nations best
pass-catchers since the mid-1990s. Mason has
coached in nine bowl games with the Badgers, is a
1979 graduate of Central Missouri State, where he
lettered in football and baseball. He was drafted
by the Baltimore Colts and played one season with
the St. Louis Cardinals.
Jason Wilde
Wisconsin State Journal Packer Beat Writer Jason
Wilde provides daily reports from Green Bay all
year round. The Milwaukee native is a two-time
Associated Press Sports Editors award winner and
a Wisconsin Newspaper Association award winner. A
University of Wisconsin graduate, Wilde has been
covering the Packers since 1996.
Pat RichterPat Richter joins Homer, talking
about Badger football. The former all-star
student-athlete at Wisconsin not only rescued the
Badger athletic department in the early 1990s,
but has also charted a plan for a prosperous
future in the new millennium.
Gary Damato Gary D'Amato has covered golf for t
he Milwaukee Journal Sentinel since 1992,
covering more than 40 major championships and 100
professional golf tournaments. In 1999, D'Amato
took first place in column writing in the
prestigious Golf Writers Association of America
writing competition.
Rob Jeter It didn't take long for Rob Jeter to ma
ke his mark as the head men's basketball coach at
the University of Wisconsin-Milwaukee. Rob Jeter
also guided the Panthers to a fourth-straight
20-win season and set a school record for wins by
a first-year head coach with 22. He also helped
three of his players earn All-Horizon League
honors, a school record, and three players also
earned league all-tournament team recognition.
Rick Majerus Considered one of the top coaches in
America, Rick Majerus has entrenched the
University of Utah in college basketball's power
structure. Majerus' career winning percentage of
.741 ranks fourth-highest among active NCAA
Division I coaches and 17th all-time. Majerus
became the 16th-fastest coach to reach 400 wins,
taking 538 games. He owns a 407-142 career record
and is one of just 12 coaches all-time to win 400
games in 19 seasons or less.
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• SPECIALTY PROGRAMMING
• THE RACING ROUND UP SHOW
• (Mon 6p-730p, Apr-Sept)
• Veteran motor sports broadcaster Jim Tretow
  hosts the 20th season of THE RACING ROUND UP
  SHOW, the longest-running motor sports radio show
  to be held in front of a live audience in all of
  America! Weekly guests include drivers and
  experts, with a heavy emphasis toward local racer
  participation, including a display of race cars
  in the parking area adjacent to the studio
  entrance.
• BASEBALL SATURDAYS
• (Sat 8a - 9a)
• Featuring Daron Sutton, Brewers play by play man
  on FSN North and son of Hall of Fame pitcher Don
  Sutton, brings you the one hour baseball show
  that will focus on the Brewers and the rest of
  the Major League. Sutton will do the show both at
  home and on the road.
• FANTASY SPORTS WEEKLY
• (9a-11a Sept-Dec)(Sat 9a - 10a Jan-Aug)
• All year long, Frank Cossentino, The Man they
  call Meathead, Mitch Nelles, Bill Evans and Scott
  Wisniewski make sure you know exactly who to
  start, who to bench, and who to avoid like the
  plague! From football to baseball to basketball
  and more sleepers to keepers to bleepers, these
  guys keep you up to date with all the action in
  the "fantasy" leagues and keep you laughing while
  doing it.
• THE MILLER LITE FOOTBALL SHOW

770 N Jefferson St. Milwaukee, Wisconsin 53202
Phone 414.273.ESPN Fax 414.291.ESPN Web
www.espnmilwaukee.com
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• NASCAR OVERVIEW
• NASCAR has over 75 Million fans1/3 of the U.S.
  adult population
  
• The NASCAR fan base IS ULTRA-LOYAL to NASCAR
  sponsors and NASCAR has sponsorship participation
  from more Fortune 500 companies than any other
  sport
• NASCAR Fans are approximately 60 male and 40
  female
  
• 66 of NASCAR fans are between the ages of 25 and
  54
  
• 42 of NASCAR fans earn more than 50,000 each
  year
  
• Approximately 75 of NASCAR fans KNOW which
  companies sponsor NASCAR and its specific
  drivers
  

The NASCAR NEXTEL CUP SERIES The
NASCAR NEXTEL Cup Series is the most popular form
of motor sports in the United States. Millions of
avid fans attend and listen to each week's event.
ESPN Radio provides live, play-by-play coverage
of NASCAR NEXTEL Cup Series events. ESPN Radio
coverage of NASCAR NEXTEL Cup Series events can
be heard all season long from The DAYTONA 500 to
the season finale in Miami. THE NASCAR BUSC
H SERIES The NASCAR Busch Series began as a comp
anion to the NASCAR Winston Cup Series, but has
experienced exceptional growth and now has
developed a tremendous fan base all its own. The
Busch Series has a reputation for providing some
of the most exciting competition anywhere.
THE MILWAUKEE MILE When racing comes to Milwa
ukee, ESPN Radio is there. ESPN Radio brings
listeners coverage of The Busch Series Race and
The NASCAR Craftsman Truck Series Black Cat
Fireworks 200.
NASCAR SPEC
IALTY PROGRAMMING Whether it is daily vignettes
, pole updates, or weeknight and weekend
specialty programming, ESPN Radio gives racing
fans their fill 7 days a week whether The Pit
Reporters, Lets Talk Nascar, and Fridays
Bud Pole Updates! .