COMM 180 SURVEY OF BROADCASTING AND CABLE

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COMM 180 SURVEY OF BROADCASTING AND CABLE

• Dr. George W. Crawford

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CHAPTER 1 History of Broadcast
Media (Continued)

• QUICK FACTS
• First practical email system 1972
• First consumer VCR 1975
• Class will cover text pages 22 to 31

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TV CHANGES1975 - 1990

• Competition
• Premium channels HBO
• Specialized channels ESPN, MTV
• Superstations WTBS
• More VCRs 50 of homes 1987
• A new network FOX 1987
• Result major networks only at 70 share

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TV CHANGES1975 - 1990

• Mergers
• Capital Cities Broadcasting and ABC in 85
• GE and RCA/NBC in 1986
• Westinghouse and CBS in 1988
• More worry about the bottom line

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TV CHANGES1975 - 1990

• Public TV Still having problems
• What is the mission of Public TV ?
• No money, political problems, and poor
  management
• Educational service or high brow
• Competition from cable Discovery, AE
• Bottom line still surviving

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TV CHANGES1975 - 1990

• Network Programming
• Prime-time soaps Dynasty and Dallas
• Family comedy Cosby Show
• CNN caused an increase in news shows Morning,
  Noon and Night 40 hours of news

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TV CHANGES1975 - 1990

• Technology Rules !!
• Electronic news gathering live or else
• Satellite news gathering
• Direct broadcast satellite low orbit
• Backyard satellite dish for TV reception

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WHAT ABOUT RADIO ?

• High Tech too
• Transistors and integrated circuits
• Killer ap The SONY Walkman
• Radio became a personal medium

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WHAT ABOUT RADIO ?

• FM Rules the Radio Airwaves
• 350 M radios and 72 of listeners 1995
• Stereo
• Availability of cheap FM stations
• Specialized formats

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WHAT ABOUT RADIO ?

• Radio Networks
• ABC split into 4 specialized networks and found
  that more was better, others followed
• New ownership new money and bigger networks
• Syndication Rush Limbaugh and Howard Stern
  A page from TV

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WHAT ABOUT RADIO ?

• Competitive Formats
• Want to attract segments of the population that
  advertisers want money talks
• There are over 70 formats alternative to
  Vietnamese
• Result 10 share is usually 1 in a given
  market area

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CURRENT BROADCASTING

• Major Developments
• More new networks UPN, WB and others
• The VCR continues to be big
• Newsmagazines cheap to produce
• Relaxed limits on ownership
• Consolidation of big-market stations

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CHAPTER 2 History of Cable,Home Video, and the
Internet

• Quick Facts
• Cost of Cable 3/1950 and 30/2002
• First satellite broadcast NBC in 1962
• Cost of first home dish 36K in 1979
• In 1998 more watched cable than airwaves

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THE RISE OFCABLE TV

• Early Systems
• Ed Parsons in Astoria, Oregon late 40s
• Bob Tarlton in Summit Hill, Pa early 50s
• Many others developed community cable systems.
• Good idea must be a business
• And yes, what about the FCC ?

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THE RISE OFCABLE TV

• New FCC rules in 1972
• Local communities will regulate cable TV
• 20 channel minimums for new systems
• Local channels must be carried
• Regs on imported channels
• Pay cable services are OK dead horse in the
  50s but a high flier today

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THE RISE OFCABLE TV

• Cable growth
• Satellite technology advanced and became more
  affordable
• FCC deregulated much of the cable industry and
  Congress limited the FCC authority

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THE RISE OFCABLE TV

• 1960 640 0.7M 1.4
• 1970 2490 4.5M 7.6
• 1980 4048 15.5M 20.5
• 1990 10200 54.0M 58.0
• 2000 12000 70.0M 75.0
• Annual revenue about 32 Billion - 2000

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CURRENT ASSIGNMENT

• Read pages 17 to 37 in Chapter 1 and 2. We will
  look at 22 to 31 on Friday.
• Be prepared to discuss the growth of TV during
  the 70s and onward.
• Write a paragraph on where you think radio and TV
  are heading in the 2000s.

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HOMEWORK ASSIGNMENT

• Read pages 17 to 37 in Chapter 1 and 2. We will
  look at 31 to 37 on Friday.
• Be prepared to discuss the growth of Cable TV and
  the use of home video.
• Write a paragraph on how you use Cable TV and
  Home Video in your daily life.