Goals of CMS Television

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Goals of CMS Television
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Goals of CMS Television

• In 2007-2008 our goal was to showcase every CMS
  school on television at least once.
• We did.

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Goals of CMS Television

• In 2007-2008 our goal was to showcase every CMS
  school on television at least once.
• We did.
• In 2008-2009 our goal is to showcase every CMS
  school on television at least TWICE!

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Options for using Photos on CMS TV
1) CMS TV NewsPIX 30 second spots created
entirely from digital still photos.
2) CMS TV NewsUpdates Daily 2-minute news updates
that air every hour, every day. Normally video
only, but sometimes use still photos when nothing
else is available.
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Tips for Taking Photos for CMS Television
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Television is 4x3 4 units of width for every 3
units of height.
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What is wrong with these two photos?
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CROPPED TO 4X3
Wheres the ball?
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CROPPED TO 4X3
Wheres her diploma?
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TV Rule 1

• NO PORTRAIT-ORIENTED SHOTS!
• LANDSCAPE SHOTS ONLY!

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Last week Hopewell High cheerleaders won the
state championship. Is there anything wrong with
this photo?
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The photo is good but we only received this one
photo. Television needs motion. We cant show a
still photo for too long so we would be forced to
limit this good story to less than 10 seconds of
airtime maximum.
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TV Rule 2

• We need multiple photos!
• No less than 3 photos minimum
• 5 photos is better
• No more than 9 photos maximum
• Actual number may depend on event

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Here are 9 photos more than enough... But where
are they? What are they doing?
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This is what J.A. BizTown looks like. Any of
these shots would be good establishing shots to
help identify the setting and tell the story.
(These would be GREAT shots if they also had
students in them too.)
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TV Rule 3

• We need a variety of different photos!
• Tell the story
• Establishing shot (wide, showing the scene)
• Different medium and close shots. Not all
  similar shots.
• Its okay to stage a few smiling shots looking at
  the camera but dont forget the candid action
  shots.
• Its not all about the children.
• Its about what the children are doing.

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Recap Top 3 Rules To Remember

• Landscape shots only. Wide, not tall.
• 3-5 photos minimum (no more than 9 max)
• Variety of different shots, including at least
  one establishing shot.

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More Tips

• Focus!
• Beware of backlighting
• If possible, avoid indoor shooting towards
  windows
• If possible, have the sun behind you
• Know your camera
• Does the flash use red eye reduction? If so,
  dont move after the first flash and warn your
  subjects not to move either.
• If the room is too big for a flash, would
  stabilize work better?
• Dont worry about megapixels
• TV uses only 0.4 megapixels,
• Even HDTV uses only 2.0 megapixels
• Website story photos use less than 0.1 megapixels
• Dont shoot too tight

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Television crops 10 off the edges off. Much
better to be a little wide than a little tight.
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Plus, remember that CMS-TV will also put an
informational graphic on top of video and photos.
Hopewell High School Wins Cheerleading
Championship
Most of the trophy is now covered up.