Coalition Leaders

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Coalition Leaders Conference Call
Linda Devillier, President Devillier
Communications
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Improving the Quality of Health CareCommunity by
Community

• Role of RAM Coalitions
• PBS Stations/QIOs
• Coalition Leadership
• Support /Participation of National Partners

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RAM Coalitions

• Set local goals
• Establish alliances with key stakeholders
• Pool resources
• Take action - mobilize the community

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RAM Coalitions

• Represent diverse interests and involve all major
  stakeholders
• Feature local Champions of Change
• Build upon lessons learned
• Capitalize on the national promotion effort
  around the series

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RAM Coalitions

• 370 organizations are currently participating in
  32 RAM Coalitions across the country
• 15 National Partners are actively engaged at the
  local level

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RAM Coalition Subcommittee Co-Chair

• Marc Boutin, VP, Policy Development and Advocacy,
  National Health Council

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RAM Coalition Subcommittee Co-Chair

• Carolyn Pare, CEO
• Buyers Health Care Action Group

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Its Your Health You Call The Shots Barbara
Lohman, Sr. V.P. Devillier Communications
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Patient- and Family-Centered Care

• What is good for families and patients is often
  good for the health care system as well.
  Family-centered care is a winning proposition for
  all concerned.
• ---Beverley Johnson, president and CEO Institute
  for Family-Centered Care

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Patient- and Family-Centered Care RAM Coalitions

• For RAM Coalitions
• A major theme interwoven throughout the series
• Consumer oriented message
• Educate, sensitize and motivate the public
• Motivate individuals to learn more about quality
  health care and become involved
• Support an attitudinal change

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Patient- and Family-Centered Care RAM Coalitions

• Challenge hospitals and community providers to
  adopt the IOMs 10 Simple Rules for the 21st
  Century Health Care System
• Encourage patient and family caregiver
  involvement in hospital system design teams
• Implement campaign measurements and evaluate the
  extent to which providers move to adopt the
  patient-centered standards

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Coalition Support
Lee Allen, Project Director Devillier
Communications
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DCI Support

• Provide advice/guidance and participate in RAM
  coalition-building efforts
• Encourage National Partners to engage their local
  members/constituents
• Participate in National Partners teleconferences
  such as
• NACHRI
• Alliance of Community Health Plans
• Association of Community Health Improvement
• American College of Physicians
• American Hospital Association

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Coalition Building Resources

• RAM Leadership Guide
• The Community Tool Box
• Developing Effective Coalitions An Eight Step
  Guide
• Community Care Notebook A Practical Guide to
  Health Partnerships
• The Collaboration Primer

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National Partners Outreach Resources

• Strategies for Leadership Patient-and
  Family-Centered Care
• Hospital Compare
• Improving Health Care Quality A Guide for
  Patients and Families (Bilingual)
• Patient Care Partnership 7 languages
• Patient Safety Tips

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Campaign Tools Resources

• RAMcampaign.org Connect with Others database
• RAM Power Point presentations, promotional
  flyers, brochures, press materials, video clips
• Monthly Campaign e-Newsletter

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Coalition Outreach Efforts

• Town Hall Meetings
• Community Resource Guides
• Health Care Forums
• Statewide Roundtables
• Community Health Fairs
• Community Screenings
• Local Programming (TV and Radio)
• Press campaigns
• Online promotion
• PSAs, Interstials and Advertising

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• RAM Coalitions

Washington, D.C. New Mexico Indianapolis,
IN Tampa, FL
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Jennifer Lawson General Manager Deneen
Richmond Executive Director Delmarva Foundation
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• WHUT -Caring for Your Health and Quality Care
  for All
• A yearlong campaign centered around health care
  policies and preventive care
• Emphasis on
• Policies affecting Quality Care for All
• Breast cancer, Diabetes, High Blood Pressure, and
  HIV/AIDS - diseases that hit minority communities
  particularly hard

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• WHUT - Caring for Your Health
• Encourages individuals to optimize local health
  care resources
• Fosters dialogue on patient- centered care
  policies and Quality Care for All

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• Campaign Goals
• Increase awareness of health care policy issues,
  particularly patient-centered care
• Encourage commitment to preventive health care
  and health maintenance as acts of strengthening
  family and community

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• RAM Coalition Partners
• Delmarva Foundation
• Howard University Hospital
• American Hospital Association
• D.C. Department of Health
• National Medical Association
• NBC - 4

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• Campaign Elements
• Create original local programming 2 television
  specials
• Promote on Station Web Site
• Sponsor two Community Forums
• Produce On-Air Promotional Spots
• Conduct radio promotion with WHUR-FM (Commercial
  Urban Radio Partner)
• Develop promotional tool kit
• Schedule Remaking American MedicineHealth Care
  for the 21st Century in prime time

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• Exploring a Regional Summit Envisioning the
  Ideal in Patient- Centered Care in collaboration
  with WETA-TV and Maryland Public Television
• Feature local/regional Champions of Change
• Stations would co-brand promotional spots

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• Jennifer Lawson
• General Manager
• 202-806-3010
• j_lawson_at_howard.edu
• Deneen Richmond
• Executive Director
• Delmarva Foundation
• 202-496-6541
• richmondd_at_dfmc.org

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• Jennifer TrotterNMMRA Communications Manager
• Tish BravoKNME Public Affairs Producer

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• The New Mexico Medical Review Association (NMMRA)
• Building a statewide coalition that represents a
  variety of organizations focusing on the health
  care quality improvement
• Working with local PBS stations to create
  programming that highlights specific health
  issues and features quality improvement efforts,
  including local Champions of Change
• Placing special attention on diabetes among
  Hispanic populations

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• NMMRA coalition was established in 2004 to
• Build stronger alliances among health care
  professionals/organizations
• Integrate diverse efforts of members
• Increase public awareness about local/state
  programs
• Promote national and local RAM efforts
• Educate stakeholders about the work of the
  states Medicare Quality Improvement Organization
  (QIO) - NMMRA

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• RAM Coalition activities include
• Holding quarterly meetings
• Developing and implementing a public relations
  and marketing plan
• Producing a resource guide of quality improvement
  efforts
• Creating RAM pages on the QIO Web site
  (www.nmmra.org/nmram/index.php)
• Working with PBS stations to produce local
  programming and conduct other outreach efforts

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• Community Resource Guide
• Lists networks, partnerships, coalitions,
  initiatives and programs in New Mexico aimed at
  transforming health care
• Offers coalition members an opportunity to
  promote their quality improvement efforts
• Supplements local PBS programming by providing
  detail on a variety of local efforts
• Serves to inform the media and to promote
  additional networking

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• Next steps
• Utilize the coalition to promote quality
  improvement efforts and the national series
• Broadcast programming on KNME and KRWG (maximize
  the support of the states PBS stations)
• Identify and promote local Champions of Change
• Engage stakeholders in health care quality
  improvement

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• Jennifer TrotterNMMRA Communications Manager
  505-998-9744 jtrotter_at_nmqio.sdps.org
• Tish BravoKNME Public Affairs Producer505-277-12
  42tbravo_at_knme.org

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Questions ?
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• Gail Strong
• WFYI-TV
• Ellen Murphy
• Health Care Excel

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• RAM Coalition will focus on the overarching
  theme of patient- and family-centered care
• The campaign goal is to assist patients in
  effectively managing their own health care

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RAM Coalition

• Health Care Excel
• American Cancer Society
• American Heart Association
• Central Indiana Council on Aging
• Riley Childrens Hospital
• AdminiStar

• The Indiana Primary Health Care Association
• Marion County Health Department
• University of Indianapolis School of Nursing
• The Indiana University School of Medicine
• Alzheimers Association

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• Consumer tools and resources will address the
  following issues
• Medication management
• How to talk to health care providers
• Patient safety in hospitals
• Resources for the underserved
• Chronic disease management
• How patients should communicate with family
  members

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• Coalition will
• Host phone-in opportunities during RAM premiere,
  using medical personnel
• Convene pre-professional and currently practicing
  providers in conference settings to share
  information about RAM, including screenings
• Place articles in professional newsletters
  featuring local Champions of Change and emerging
  practices

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• Coalition will
• Produce radio news stories about local Champions
  of Change place during prime time programs,
  e.g., Morning Edition and All Things Considered
• Conduct two screening opportunities for key
  stakeholders
• Seek additional funding partners, and if
  successful, produce a town meeting/community
  event to feature best-practice models

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• Produce PSAs - encourage consumers to be more
  responsible for managing their health
• Create Web pages that include specific partner
  page links to FAQs
• Host a moderated forum
• Feature best practices in WFYIs Members Magazine
  and e-newsletter
• Broadcast companion radio programs for SOUND
  MEDICINE featuring local Champions of Change
  place their profiles on Web site

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• Gail Strong
• WFYI-TV
• 317-636-2020
• gstrong_at_wfyi.org
• Ellen Murphy
• Health Care Excel
• 812-234-1499
• emurphy_at_inqio.sdps.org

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• Larry Jopek
• WEDU
• David Ruscitti
• FMQAI

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• Identified partners and formed committee
• American Diabetes Association
• Steps to a Healthier Florida
• West Central Florida Area Agency on Aging
• Tampa Bay Healthcare Collaborative (TBHC)

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• Selected Issue Diabetes Prevention and
  management within the Hispanic community
• Determined community outreach activities
• Leveraged local health care coalition

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• Diabetes and You 30 minute bilingual program
• Utilized QIO-produced video segments
• Roundtable discussion with local, state and
  national experts on diabetes in the Hispanic
  community
• Focused on the critical need for self management

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• August 30, 2005 Breakfast RAM Kickoff
• Program Airings
• September 26, 2005
• November 13, 2005
• 2006 with national series
• Program will be made available to other FL PBS
  stations

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• Publicity
• WEDU Premiere (member magazine)
• Web sites
• Media outreach (print and broadcast)
• Community outreach events
• Collaboration with local and state organizations
• Educational materials
• Materials in English and Spanish
• Diabetes self management booklet
• Flyer on availability and download instructions

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• Things to come
• Print ads
• NPR interviews and on-air promotion
• Community events
• Breakfast or lunch program viewing for TBHC at
  WEDU
• Links
• WEDU Diabetes and You
• http//www.wedu.org/site/pp.asp?cadJFLKNjGiFb10
  70405
• FMQAI
• http//www.fmqai.com/Remaking/RAM.htm
• Booklet
• http//www.fmqai.com/Remaking/DiabetesSelfManage.h
  tm

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• Larry Jopek
• WEDU
• 813-254-9338 ext. 2260
• Ljopek_at_wedu.org
• David Ruscitti
• FMQAI
• 813-865-3255
• Druscitti_at_flqio.sdps.org

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Questions ?
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RAM Coalition Subcommittee

• Co-Chair
• Marc Boutin
• National Health Council
• [phone]
• mboutin_at_nhcouncil.org
• Ted Pickens
• Health Research Educational Trust - American
  Hospital Association
• [phone]
• tpickens_at_aha.org

• Co-Chair
• Carolyn Pare
• Buyers Health Care Action Group
• [phone]
• cpare_at_bhcag.com
• Beverley Johnson
• Institute for Family- Centered Care
• [phone]
• bhjmom_at_earthlink.net

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RAM Coalition Subcommittee

• Jennifer Sweeney
• National Partnership for Women Families
• [phone]
• jsweeney_at_nationalpartnership.org
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• Kafi Grigsby
• National Business Coalition on Health
• [phone], ext. 14
• kgrigsby_at_nbch.org
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• Teresa Titus-Howard
• Mid-America Coalition on Health
• [phone]
• ttitus-howard_at_machc.org
• Patricia Beatty-Gonzalez
• American Heart Association
• [phone]
• patricia.gonzalez_at_heart.org

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RAM Coalition Subcommittee

• Dr. William Rollow
• Centers for Medicare
• Medicaid Services
• [phone]
• william.rollow_at_cms.hhs.gov
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• Rosemary Gibson
• The Robert Wood Johnson Foundation
• [phone]
• rgibson_at_rwjf.org
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• Christine Williams
• Agency for Healthcare Research and Quality (AHRQ)
• [phone]
• cwilliams_at_ahrq.gov
• Jack Ebeler
• Alliance of Community Health Plans
• [phone]
• jebeler_at_achp.org

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RAM Coalition Subcommittee

• Dr. Paul M. Schyve
• Joint Commission on Accreditation of Healthcare
  Organizations
• [phone]
• pschyve_at_jcaho.org

• Helen Darling
• National Business Group on Health
• [phone]
• darling_at_businessgrouphealth.org

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DCI Contacts

• Barbara Lohman, Sr.Vice President [phone],
  blohman1_at_aol.com
• Lee Allen, Project Director
• [phone], lallen_at_devillier.com
• Laura Warkentin, Project Manager [phone],
  lwarkentin_at_devillier.com
• Allan Childers, Webmaster, [phone],
  achilders_at_devillier.com

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• Thank you