Entrepreneurship Education in Oklahoma

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Entrepreneurship Education in Oklahoma

• Presented by Glenn Muske
• muske_at_okstate.edu
• 405-744-5776
• Other authors
• Billie Chambers, Oklahoma State
• Nancy Stanforth, Kent State
• Michael D. Woods, Oklahoma State
• Hong Yu, Oklahoma State

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Objectives

• Explore entrepreneurship and role of small
  business in communities
• Examine what makes an entrepreneurial climate
• Introduce 3 Entrepreneurship Curriculia
• An Exploration of Entrepreneurship
• Learn to Earn Lawn Care and the Environment
• Visual Merchandising

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Creating a Vibrant Community Economy

• 4 Required Elements
• Enhance human capital
• Create an entrepreneurial climate
• Build the digital capacity
• Expand civic engagement
• in Rural areas
• Change the criteria for success look beyond a
  single focus
• Speak with one voice for all rural
• Build from inside out

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Creating an Entrepreneurial Climate

• Entrepreneurship must be an explicit economic
  development strategy
• Community must embrace and nurture entrepreneurs
• Access to quality workers/consultants/mentors
• Supportive public policies

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Common Questions/Issues

• 2 primary
• 1. What can I do? Opportunity
• - Dont ask Do I have what it takes? or
• What are my skills and talents?
• 2. Where can I get a grant? Funding
• - Often no idea about what business they
• they want to start, their own ability to
• provide some capital, their own credit
• record or what they need.

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The numbers

• Small businesses 16 million nonfarm
• 50 of private workforce
• Create 2/3 of all new jobs
• 52 of all nonfarm output

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The numbers

• Family businesses 13.8 of households
• South 3.2 million - 109 billion transferred
• Home-based businesses 5 - 10 of hh
• Range 4 NY urban to 18 Vermont rural (IA-10)

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More So What

• Home-base businesses
• 1/3 of all companies started
• Original foundation for all economic activity
• Family businesses
• 50 of business revenue
• Disproportionately large in plains rural areas
• Families have higher than average income

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• An Exploration
• for Entrepreneurship
• Part 1 Turning your passion into a career
• Part 2 Making a living from your passion
• An introduction to the skills needed to operate a
  successful business. Includes PowerPoint slides
  with accompanying lecture notes, video clips of
  entrepreneurs on various topics, and activities.

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An Exploration of Entrepreneurship Turning Your
Passion Into a CareerCourse Syllabus

• Course description Study of the process of
  getting the idea for the business, honing that
  idea into a workable business, finding a target
  market, and promoting the business.
• Course Objectives
• Identify characteristics associated with small
  business entrepreneurs.
• Develop the ability to use current skills to
  identify viable opportunities for
  entrepreneurship.
• Evaluate business profiles and plans.
• Identify steps in the design and production
  processes.
• Develop and evaluate promotional plans.
• Specific topics will be
• Qualification and characteristics of
  entrepreneurs
• Personality traits
• Ownership goals, objectives and risks
• Opportunity Spotting
• How to find hidden opportunities in your field
• Business Profiles and Plans
• Type of business service, value added, retail
• Market analysis
• Business image, location, projected sales
• Product/Service Development
• Design process

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An Exploration of Entrepreneurship Making a
Living From Your PassionCourse Syllabus

• Course Description Getting from a business idea
  to operating a successful business requires
  focused hard work. Making a Living identifies
  several of the major business elements required
  in a profitable business.
• Course Objectives Identify and evaluate various
  management philosophies used in small businesses
  Develop and evaluate a business plan Develop
  skills used by entrepreneurs to manage a firm
  Identify the various financial aspects involved
  in a small business Financial record keeping and
  accounting Systems Financing Profitable
  pricing Evaluate the various business structure.
• Brief Course Outline
• Management Decisions
• Organizational culture and management philosophy
• Creating the Organization
• The 80/20 Rule
• Organization and layout of business facilities
• Business Planning
• Business plans
• Customer service
• Business Structure and Legalities
• Business structure
• Licensing and permits
• Taxes
• Contracts
• Intellectual property

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LEARN TO EARN
Lawn Care and the Environment
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• Designed to teach youth, ages 12-15, how to open
  their own lawn care business. Focuses on
  mulching as a niche market.
• Includes PowerPoint slides, leader notes,
  activities and promotional material.

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Visual Merchandising The Silent Salesperson

• Hong Yu, Glenn Muske
• Oklahoma State University

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Program Overview

• Getting Started Visual Merchandising Basics
• Exterior
• Interior Display
• Materials for Successful Visual Merchandising
• Ideas and Techniques for Getting Customers
  Attention
• Other areas of Visual Merchandising
• Summary

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Visual Merchandising Defined

• Visual merchandising is the actual selling of
  merchandise through a visual medium.
• This is who we are and what we stand for.
• Pegler, M. M., Visual Merchandising Display

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Reminders!

• Visual merchandising
• Practice, practice, practice
• Need not be expensive
• Adds the silent salesperson to your staff
• Must be a continuous process
• REFRESH! REFRESH!!! REFRESH!!!!!
• Everything you try may not work, just keep trying
• Keep displays neat, clean and simple