Tourism: Principles, Practices, Philosophies Part One: Tourism Overview

1
Part Two How Tourism Is Organized
Learning Objectives

• Become familiar with tourism distribution systems
  organizations and their functions.
• Understand the role of travel agents and their
  dominance in the distribution system.
• Consider the impact of the Internet on the
  distribution system.
• Examine the role of the tour wholesaler.
• Recognize that a combination of all channels of
  distribution can be used by travel suppliers.

Chapter 7 Organizations in the Distribution
Process
2
Part Two How Tourism Is Organized
Tourism Distribution Channels
Suppliers Transportation Providers Accommodations
Food Service Resorts Recreation, Entertainment,
Etc.
Specialty Channeler
Specialty Channeler
Specialty Channeler
Direct Channel via Telephone Internet Suppliers Of
fice
Tour Wholesaler
Tour Wholesaler
Tour Wholesaler
Retail Travel Agent
Retail Travel Agent
Specialty Channeler
Retail Travel Agent
Tour Wholesaler
Retail Travel Agent
Customers Individuals Pleasure Groups Business
Groups, Etc.
Chapter 7 Organizations in the Distribution
Process