History of Indian Advertising

1
History of Indian Advertising
2
Pre Independence

• Press advertisements largely imported goods
  which had reached Indian shores

3
1930s

• The talkies and radio emerge as media
• Colour movies

4
1940s

• 2nd World War
• Famine
• Fight for Independence

5
1950s

• Watershed years for Indian advertising
• Industrial revolution in the Nehruvian era
• 1st survey of the rural market (Wood)
• Burmah Shell vans used for advertising
• Cinema advertising began
• Kolkata gets the privilege of Indias first ad
  club
• Leading ad agency - Press Syndicate
• National created the Murphy baby

6
1960s

• Indias first Advertising Convention (1960)
• Advertising to to be Indian in thought and
  content
• Shift to marketing orientation
• Professionalisation within agencies
• 1st Asian Advertising Congress at New Delhi
• Research data generated

7
Contd

• MRI (Market Rating Indices)
• Shop Audits
• NRS I and II
• Creativity was emphasised
• Photography find increasing use
• Social marketing

8
1970s

• Media boom
• Special magazines
• 2nd Asian Advertising Congress at New Delhi
• Lifestyle studies, positioning
• Rural marketing

9
1980s

• Indianisation of western advertising
• Public sector advertising
• Expansion and diversification of agencies
• Aug 15th 1982 Colour TV introduced
• Radio commercials introduced
• NRS III by IMRB
• Colour Printing more popular

10
Contd

• Regional broadcasts, expansion of radio
• Formation of Indian chapter of International
  Advertising Association
• Formation of ASCI
• Adoption of a new code
• Concept of sponsored programmes on TV

11
1990s

• NRS IV ( 2 surveys ORG and IMRB-MARG)
• Niche magazines
• Emphasis on Direct marketing
• Satellite TV
• CNN 1st channel to be beamed to India
• Star bouquet
• Zee bouquet
• DD Metro to counter satellite channels

12
Contd

• DD Audience surveys
• Movie channels and pay channels
• FM Radio
• Emphasis on Brand Equity
• Internationalisation of Advertising
• NRS V
• IRS survey
• Consumer Tracking and Satisfaction studies

13
2000

• NRS VI
• CAS
• Internationalisation of domestic agencies
• Net Advertising
• The role of the advertising agency changing to
  that of a marketing consultant