History of outdoor advertising in India

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History of outdoor advertising in India?

• Archaeologists have found evidence of outdoor
  advertising dating back to 3000 BC. One of the
  first known methods of advertising was the
  outdoor display. . Thousands of years ago, the
  Egyptians employed tall stone obelisks to
  publicize laws and treaties. While modes of
  advertising have changed over the centuries, OOH
  advertising is still a relevant form of
  communication today. Outdoor Advertising in India
  is one of the most opted modes of brand
  promotion. Indian Outdoor Advertising industry
  comprises of a major share in the overall
  advertising industry. Outdoor Advertising avenues
  such a billboard ads, kiosks ads,
  airport/metro/mall ads are popularly adopted by
  brand owners. With digital technology, Indian
  Outdoor Advertising has seen a drastic change.
  Airport Advertising, another popular avenue of
  outdoor advertising is also gaining much
  acclamation as one of the most effective avenues
  of brand promotion.

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