4 innovation for the public

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4 innovation for the public March 2009
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What is 4iP?
4iP is an innovation fund to stimulate public
service digital media across the UK. In
English, that means supporting great ideas for
websites, games and mobile services which help
people improve their lives.
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What will 4iP do?

• 4iP is an enabler, turning fabulous ideas into
  delightful products.
• 4iP will support a rich mix of ideas early
  risky small focused big crunchy.
• 4iP will amplify existing products so they
  deliver more impact.
• 4iP will nurture new digital talent across the UK
• 4iP will help other leading public institutions
  grasp the digital opportunity globally
• 4iP will connect people and organisations who
  otherwise would never get to work together.
• 4iP will catalyse profit making as well as
  non-profit making initiatives, and sometimes take
  equity

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4iP is partnerships

• 4iP is a three year pilot, with Channel 4
  contributing up to 20m in a fund totalling up to
  50m
• Regional partnerships with Scotland, Yorkshire
  West Midlands RDAs
• Interest from regional partners in Bristol and
  South West, Northern Ireland and North East
• Strand partnerships include Arts Council of
  England (Digital Arts), NESTA (Innovation), Sport
  England (Sport)
• An expanding list of project partners that
  includes Cisco, Eden Project, Sun Microsystems

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How will 4iP work?
4iP operates at a range of scales

• Really Big Ideas (around 20 over 3 years)
• 4iP will support around 20 big ideas in the
  next 3 years. We invite companies or public
  institutions to come up with 100 digital ideas
  with the potential to improve the lives of
  millions of people in the UK.
• Supporting Talent and Promise (1000s over 3
  years)
• 4iP will help 1000s of individuals and start-ups
  across the UK to develop early stage ideas and
  prototypes. Working with a range of partners, 4iP
  will also help these innovators develop skills,
  capabilities partnerships required to turn
  prototypes into businesses.

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4iPs areas of interest

• Hidden gems helping people discover stuff which
  could change their lives
• Digital democracy new ways to let everyone keep
  an eye on money and power
• Amplifying voices new ways to empower those
  communities media couldnt previously reach.
• Wise crowds connecting people who need to know
  stuff with people who know it already
• Tools to make trouble developing disruptive
  media tools, then putting them in the hands of
  people that need them most.

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4iP principles
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Project selection criteria

• Will it deliver Channel 4s public purposes?
• Is it first, does it make trouble or inspire
  change?
• Will it meet a user need? Will it scratch an
  important itch?
• Is it 100 native to digital networks, with its
  centre of gravity in participation or
  collaboration?
• Can it thrive without ongoing financial support
  from 4iP?
• Can it thrive without cross promotion from linear
  TV?
• Will it scale well if it attracts a large user
  base?

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AUDIOBOO
Key themes rethinking journalism, tools to make
trouble
Capturing sharing audio on the move

• AudioBoo is an iPhone application, website and
  API that allows users to record and share audio
  from their mobile phones
• AudioBoo captures the location of the recording
  making the recording browsable by place
• The API will allow other sites and services to
  call recordings by location or subject

Region LONDON Funding partners NONE

• Why 4iP?
• Being free to the user, AudioBoo champions
  alternative voices and fresh perspectives and
  with a powerful API can be used by any number of
  websites to stir things up in a 4 like fashion.
• The spoken word is a powerful thing, easily lost.
  We very rarely record it, store it or re-use it
  in any way. Online digital web services like
  AudioBoo can address this.

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Patient Opinion
Key themes amplifying voices , discoverability,
health wealth
Trip Advisor for hospital and health care services

• Amplifying patient feedback on local hospitals
  and services
• Wisdom of the crowd, helping to improve health
  services

Region Yorkshire Funding partners C4
(/Yorkshire Screen TBC)

• Why 4iP?
• It can thrive without ongoing financial support
  from 4iP or TV promotion
• Champions alternative voices and fresh
  perspectives
• To inspire change in people's lives
• (nicely) making some trouble to help improve

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TALK ABOUT LOCAL
Key themes amplifying voices, rethinking
journalism
Teaching people the power of social media

• A training course that teaches people how to
  develop a powerful online voice for their
  neighbourhood.
• Its legacy will be hundreds of independent
  community sites across the country, owned,
  maintained and updated by local volunteers.Its
  an enduring network of online training materials
  for publishing online

Region NATIONAL Funding partners Screen West
Midlands (subject to contract), UK ONLINE CENTRES

• Why 4iP?
• To stimulate local voices The emphasis of the
  sites created will be on locality based websites
• To enhance a sense of place Local media binds
  houses together into communities. Local websites
  help develop, enhance and maintain a local sense
  of place and identity.
• To improve accountability Giving voices to
  local activists through local media holds those
  with money and power to account.

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Through The Roof
Key themes tools to create trouble, rethinking
journalism, health wealth
Counting the carbon lost through Britains roofs

• A rooftop map of Britains energy loss, exposing
  how much cash is lost through the countrys
  school, hospital and public building roofs.
• A chance for every citizen to save moneyand the
  environment
• C4 will help meet nearly half of the Governments
  CO2 reduction targets of 2050. In one year.

Region Scotland Funding partners C4, Scottish
Screen and commercial partners

• Why 4iP?
• A tool to make trouble, with information free to
  view, annotate and reuse in new ways
• Exploring the truth in the most misreported area
  of recent news carbon consumption

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Help Me Investigate
Key themes amplifying voices , tools to create
trouble, rethinking journalism,
Collect, Mobilise Uncover

• deconstructing and demystifying investigative
  journalism
• an interactive newspaper which is wholly
  investigative
• providing the tools and platform for ordinary
  people to organise, manage and pursue an
  investigation - developing knowledge about the
  structures around them as they go.

Region West Midlands Funding partners C4
Screen WM (tbc)

• Why 4iP?
• Sourcing the wisdom of the crowd
• Holding those in power accountable
• Providing tools to make trouble

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School of Everything
Key themes tools to create trouble,
discoverability
Reorganising education

• A platform for informal learning that connects
  those with something to teach with those wanting
  to learn
• 4iP is returning, alongside an enviable line-up
  of angel investors and the Young Foundation, to
  fund a second seed capital round
• This funding will see the business build revenue
  streams and product functionality

Region London Funding partners 4iP, Young
Foundation and assorted business angels

• Why 4iP?
• Huge potential to disrupt traditional means of
  accessing learning, using the transparency of the
  internet to empower choice
• The platform is underpinned by a management team,
  board of directors and business plan geared to
  growth

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Yoosk
Key themes amplifying voices , tools to create
trouble, rethinking journalism
The leading online platform for the public to
question and rate those with power and influence.

• Working within accountability and e-democracy
  sector
• Provides a solution for all public figures and
  bodies to engage, and be seen to engage, with the
  public they serve.
• Offers individuals the opportunity to ask direct
  questions theyd never have the chance to in
  person

Region West Midlands Funding partners C4

• Why 4iP?
• Digital democracy
• Amplifying voices

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www.whippetonthewire.ning.comwww.4iP.org.uk