Nonverbal Business Communication

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Nonverbal Business Communication

• For My Friends in BSAD 101
• By Thomas Hilton

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Topics

• Importance
• Visual Communication
• Aural Communication
• Tactile Communication
• Other Channels of Nonverbal Communication
• Some Concluding Thoughts

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Importance

• Always more believable than verbal
• Estimated proportion of credibility
• 10 Verbal
• 90 Nonverbal
• You never get a second chance to make a first
  impression
• Culturally Dependent
• Try it!

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Visual Communication

• Facial Expressions
• Arm and Hand Movements
• Posture
• Props

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Visual CommunicationFacial Expressions

• Face
• Direction
• Mood
• Eyes
• Contact
• Direction

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Visual CommunicationArm Hand Movements

• Closed
• Open
• Choppy
• Smooth
• Lots
• Little

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Visual CommunicationPosture/Position

• Lower/higher
• Straight/bent
• Near/far

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Visual CommunicationProps Mens Clothing

• Coat
• Shirt
• Tie
• Trousers
• Belt
• Socks
• Shoes
• Jewelry

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Visual CommunicationProps Women's Clothing

• Freer
• Feminine, not sexy
• Analogous to men's
• Not boyish
• Rule of 14

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Visual CommunicationProps Furniture

• Barrier
• Crutch
• Home base

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Aural Communication

• Voice Volume
• Voice Tone
• Other

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Tactile Communication

• Person-to-Person
• Personal Space
• Force of Touch
• Location of Touch
• The Handshake
• Other Cultures

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Environmental Communication

• Barriers
• Distractions
• Luxuries
• Lighting

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Concluding Thoughts

• Nonverbal Communication
• Impacts Credibility
• Connotes Membership
• Connotes Intention
• Impact is Inevitable
• So Manage It!