Dia 1

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NKUAS Marketing Communication18.2.2009
www.pkamk.fi
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Promotion marketing manager Salli Soininen

• -at work NKUAS about 12 years, 10 years
  in the activity in marketing
• -marketing communication is -contacts to
  the different networks -internal and
  external information, -public
  relation -graphic design and its orders
  prochures, newsletter

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A part of the strategy in NKUAS

• Marketing
• is a part of the activities of NKUAS
• support the achievements of the object in NKUAS
• reacts according with organization values

The activities supporting strategy and values
Build the image
Increase the recognizability
Develope the competitiveness
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Marketing carry out

• Marketing belongs to the staff work
• - Teams and workers in different tasks - many
  kind of groups Pkamk.fi newsletter group,
  graphic group, publication group, marketing-teams
  with our partners etc.- Contact to the planners
  of the NKUAS centers

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Regionally

• NKUAS
• - The eastern UAS in Finland
• - location Joensuu ( provence)- strategy
  points/ contact to the regional strategy- NKUAS
  is a significant educator of labour
• - internationality about 100 partners in the
  world
• Joensuu
• - a strong study and sport city
• - the growth centre in the area

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NKUAS from the perspective of marketing

• Practical, multidisciplinary
• Youthful and modern, international
• Responsible alliances and impressiveness in the
  activities with working life and regional
  development
• The only UAS in this province, activities with
  University of Joensuu

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• Information
• Internal information
• staff Intranet, e-mail, notice-boards
• students e-mail, notice-boards
• External information
• media
• partners ministeries/ The Ministry of Education,
  government, Joensuu city, Joensuu Science park,
  County, Arene ry, the other UAS in Finland, etc.
• economic life josek, different source of
  livelyhood companies, business partners,
  different communities
• Other happenings, parties, pr-invitations

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Marketing graphic line and style

• The marketing accept a common graphic style,
  manners and traditions
• Strategy administration
• marketing staff
• recruitment croup
• the staff (working in marketing tasks in addition
  to their own special works)

Strategy - administration
Marketing staff
Recruitment croup
The staff
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Basic work

• If you do not know where you are, so it is
  almost impossible to choose the right route.
• The follow-up is the first step to the second
  period it is the start for the new one, not the
  end of the old one. It is the ground for the
  second period.

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The Aims

• The Aims of the marketing plans
• - stabilise the success of future
• - bring the value of the well-done-work, to get
  the respecting and competitivity

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Contact information

• North Karelia University of Applied Sciences
• Admissions Office/ Marketing Tikkarinne 9,
  FI-80200 Joensuu Tel [phone]Fax
  358 13 260 6411 Email salli.soininen_at_pkamk.fi