SPSS Tutorial

1
SPSS Tutorial

• AEB 37 / AE 802
• Marketing Research Methods
• Week 4

2
Basics

• Defining variables types
• Typing data
• Opening Excel files
• Opening SPSS files
• Transposing data
• Saving data
• The output window
• In this document, actions from the MENU are
  highlighted in bold

3
Case summaries

• Analyze / Report / Case summaries
• Select target variable(s)
• Select grouping variable(s)
• Include additional statistics

4
Categorising variables

• Transform/categorize variables
• Select variable
• Choose number of categories

5
Computing new variables

• Transform/Compute
• Choose expression
• Define if category

6
Frequency tables

• Analyze / Descriptive Statistics / Frequencies
• Choose target variable(s)

7
Basic descriptive statistics

• Analyze / Descriptive Statistics / Descriptives
• Choose target variables
• Choose statistics
• (Standardize)

8
Tables

• Analyze / Custom Tables / General Tables
• Choose variables to be represented
• Tick summary option
• Choose summary statistic
• Choose layer
• Example average score for each product by age
  category (and sex)

9
Basic statistics and confidence intervals

• Analyze / Descriptive Statistics / Explore
• Choose variables
• Choose factor(s)
• Chose level of confidence

10
Correlations

• Analyze / Correlate / Bivariate
• Choose variables
• Check / edit output
• Example relation between the score of a product
  and age

11
Scatterplot graphs

• Graph / Scatter
• Choose x / y axis
• Choose marker variable
• Modify graph
• Show labels (OPTIONS)
• Draw reference lines across the origin (CHART /
  REFERENCE LINE)