Downtown Redding Revitalization

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Downtown Redding Revitalization

• Redding Redevelopment Agency
• May 2006

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Redding, California
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Downtown Redding Mall

• Built Between 1972 and 1976
• 10 Million in HUD Loans and Grants and Lease
  Revenue Bonds
• Mall and Parking Structure Cover 12.6 Acres
• 70 Percent of Existing Buildings Demolished
• 338,000 Square Feet of GLA
• 65,000 Square Feet of Common Area Under Roof
• 20 Parcels and 16 Owners
• 850 Public Parking Spaces

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Downtown Redding Mall
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Adopted January 2001
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Mall Revitalization Concepts

• Re-Open Former Streets to Through Traffic
• Remove the Roof Structure
• Improve the Facades of all Structures in the Mall
• Provide a Large, Open, Civic Space in or Near the
  Mall
• Do Not Demolish any Historic Structures in the
  Mall
• Increase Parking Opportunities Near the Mall

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Preferred Alternative
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Partnership with Shasta College
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Shasta College Health Sciences University Center
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Shasta College Health Sciences University Center

• Two-Story 43,800-Square-Foot Facility
• Nursing and Dental Hygiene Programs and
  University Center
• 200 Students and Faculty Daily
• 16.7 Million Investment
• Classes to Start in Fall 2007

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Shasta College Health Sciences University Center
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Mall Roof Removal Project
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Mall Roof Removal Project
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Mall Roof Removal Project
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Mall Roof Removal Project
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Redding Hotel Rehabilitation
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Cascade Theatre Renovation
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Streetscape Projects
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Development PartnershipCascade Square

• 4 Million Renovation
• 9 New Retail Storefronts
• City Contribution 500,000

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Riverfront Playhouse

• Relocate Existing Community Theatre to Downtown
• Double Capacity to 184 Seats
• 2 Million Capital Campaign
• Open in 2008

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Wayfinding
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Wayfinding
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Storefront Improvement Loan Program

• Low Interest Forgivable Loans
• Up to 7,500 on a 50/50 Match
• Over Last 5 Years, City Has Funded 20 Projects
  Downtown -- Spending 105,500 to Leverage Another
  340,000 in Improvements.

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Main Street Certification

• California Main Street Program Established 1986
• Currently Housed in State Office of Historic
  Preservation
• There are 37 Main Street Communities and Redding
  will be the 38th
• To be announced at the CDA Conference in October

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Downtown 300

• Add 300 New Housing Units in Downtown Over Next
  Three to Five Years
• Downtown Mall Project by LINC Housing Possible
  5-Story, Mixed-Use Project With Ground Floor
  Retail, Apartments, and Condominiums.
• Theatre Square by Habitat for Humanity Possible
  20-Unit, Townhouse Project, With Small Retail
  Space and Live-Work Unit Adjacent to Riverfront
  Playhouse.

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Where Do We Go From Here?

• Continue to Implement the Specific Plan
  Recommendations
• Implement Downtown 300 Housing Initiative
• Construct Gateways
• Continue Mall Roof Removal and Rebuild Streets
• Develop New Parking
• Construct Park/Plaza