Parallels PPT Template

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ISVs and Hosters Working Together
Soeren von Varchmin Vice President SaaS, Parallels
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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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Whos Here at the Summit?
Service Providers at Summit 450
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Whos Here at the Summit?
ISVs at Summit 100
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Whos Here at the Summit?
Service Providers and ISVs
Action for you at Summit Introduce Yourself to
One Another!
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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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SaaS Opportunity

• 5 of new business software deployed as a service
  2005
• 25 of new business software deployed as a
  service 2011
• Opportunity
• 8B (2006) gt 40B (2011)
• 50 million SMB customers
• Types of applications
• CRM, web conferencing, web content management,
  HR, supply chain, collaboration, email, and more

• Example Case
• 55 of IBMs over 10,000
• PartnerWorld ISVs are considering offering
  Software as a Service
• IBM PartnerWorld Survey

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SaaS Delivery Methods Manual Approach

• Service Provider do it yourself method
• Partner with ISV test, contract, provision,
  offer applications in a serial, one-by-one
  approach
• ISV offer on my own
• Partner with Hoster then license/market more
• Host own Application do it themselves
• Special Case Compile for specific channel
• Practical limitations to consider
• Strategy, available resources, market window,
  marketing, versioning, licensing, billing, ROI
  requirements

?
Was all this worth it?
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Parallels SaaS Approach to Bridge Gap

• Straightforward Approach to SaaS
• No complex SDKs
• Integrate ecosystem experiences/method
• Help create a common playing field
• Address/help with practical considerations
• Resources, licensing, billing, market window
• Create Opportunities
• Economies of Scale, Reduced Costs, Wide Choice of
  Apps, Extensive Sales Channel

Parallels wants to bridge the Ecosystem Gap to
make this SaaS Opportunity REAL for you!
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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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SaaS Ecosystem
Service Providers
ISVs
Users
SaaS Services
SaaS Applications

• SaaS Clients
• Corporations
• SMBs
• SoHos
• Individuals

Delivered
Packaged


APS Provider Access to hundreds of APS
Applications
APS Application Packaged and Certified Virtuozzo
Templates
Independent Software Vendor
SaaS Application Subscribers
World-Wide Channel of Service Providers
There is ROI in SaaS for both SPs and ISVs
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Parallels Vision Optimized Computing
The Ecosystem is key to realizing the SaaS
Opportunity for both SPs and ISVs
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Parallels Vision Optimized Computing
Consumer Business (On Premise)
Service Provider(Hosted SaaS)
Parallels Open Platform
APS Standard
APS Catalog Marketplace
Virtual Templates Appliances
AutomationDev Platform
Automation
Business Automation
Plesk Control Panel
Plesk Sitebuilder
Plesk Billing
Plesk Expand
License Automation
Virtual Automation
Operations Automation
Virtualization
Desktop
Workstation
Server
Containers
The Ecosystem is key to realizing the SaaS
Opportunity for both SPs and ISVs
Parallels - Optimized Computing
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Application Packaging Standard (APS)

• The APSstandard is a packaging format which makes
  it easy for hosting providers to offer ISV
  Applications via SaaS
• Businesses and end-users benefit with
  subscription model

Hosting Providers (Control Panels)
ISVs (Applications)
ISVs (Application Owners)
Hosting Providers

• Benefits
• Access to more applications
• Easier to install and maintain applications
• Use an APS enabled control panel
• Use a Parallels control panel
• Use the APS format specification to make a
  control panel APS compliant
• Become APS certified
• Independent certification process

• Benefits
• Package your application only once
• Distribute your application through multiple
  hosting providers
• Complete APS documentation and Catalog at
  APSstandard.com
• Use Parallels SaaS Development Kit to package
  your application
• Parallels Technical Network Support
• Parallels offers a SaaS FastTrack to get to
  market faster

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Parallels Virtuozzo Containers Templates

• Over 588 Parallels Virtuozzo Containers Templates
  and growing!

• Virtuozzo Templates to easily install
  Applications
• Virtual Appliances utilize pre-configured virtual
  environments to target specific markets and
  verticals

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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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SaaS Programs for ISVs

• No Fee at APSstandard.com for APS Enabling
• Get your Application APS Certified as Gold or
  Silver
• Parallels supplies Development Kit and
  packaging/certification help
• Optional Parallels FastTrack ISV Program
• Fee based Standard, Premium and Ultimate Levels
• Leverage Parallels Sales, Marketing, Technical
  Staff Infrastructure
• Facilitate business opportunities with Providers
  and Co-Marketing

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Parallels FastTrack ISV Program

• Optional Program to get ISVs started faster in
  SaaS
• Assessment of your App for packaging, Priority
  follow through to completion
• Support to help you package your applications
  into APS format, Vz Template or Plesk Module
• Co-Marketing Promotional Activities
• Highlight through Control Panels, Application
  Catalog and Parallels website, Service Provider
  Newsletter
• Case Study, Whitepaper, Press Release, Event
  Booth
• Matchmaking with Key Service Providers
• Participation in Parallels Service Provider
  Alliance Program (Ultimate Level)
• Tailored for your business goals and your Brand
• Learn unique aspects of  Service Provider
  Industry what makes them tick
• Comprehensive understanding of Service Provider
  business models
• Personal help to develop relationships, schedule
  mtgs with analysts/journalists

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Parallels ISV FastTrack Program Summary
Benefits
Standard
Ultimate
Premium
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SaaS ISVs on FastTrack
www.pinnaclecart.com/
www.magentocommerce.com/
www.open-xchange.com/
www.invisionpower.com/
www.sugarcrm.com/
www.bvsoftware.com/
www.voipnow.com/
www.smartertools.com/
www.creloaded.com/
www.epages.de/
www.interspire.com/
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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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SaaS Programs for Service Providers

• APS Partner Uses Parallels Products
• Default Level, Free, Not Certified or Audited
• Baseline for delivering APS-compliant
  applications
• APS Certified Highest quality service
• Certification levels as trusted providers for
  delivering latest version of hosted applications
• Especially geared toward in-house control panels
  and providers who wish to differentiate themselves

Partner
Gold Provider
Silver Provider
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Service Provider Certification

• Certifying your Infrastructure to APS
• 3rd Party Certification Service by Tier1 Research
• Will test and validate basic infrastructure for
  APS Compliance
• Process includes Install/removal of test suite of
  Gold APS Applications
• Testing covers both Linux and Windows
  Applications
• Services include Certification, Renewals and
  Audits
• Fee based

Testing
Certification
Audits
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APS Service Provider Certification Benefits
Silver Provider
Benefits
Gold Provider
Silver Provider
Fees
Gold Provider
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SaaS Service Providers
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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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SaaS - Parallels Open Platform News

• Summit Announcements
• Parallels to Resell myLittleAdmin Web-based Tool
  for Microsoft SQL Server
• Solar VTG Strengthens Offerings with Smart
  Onlines Onebiz Suite of SaaS Applications
• Zend forms Partnership with Parallels to optimize
  PHP applications for Hosters
• Open-Xchange to Deliver Collaboration Solution
• VoIPNow for hosted PBX services to businesses
  residential users

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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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Next Steps for ISV and SP

• Let us help you get into SaaS Faster
• ISVs
• Get on the FastTrack at parallels.com/saas
• Documentation and SaaS Application Catalog at
  www.apsstandard.com
• Get Support through Parallels Technical Network
  (PTN)
• Service Providers
• Work with us to rapidly offer APS certified
  applications
• Get Certified as a Gold or Silver Provider
• OR..as an APS Partner with Parallels products
  designed for SaaS

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Agenda

• Who is here at the Summit?
• This is YOUR Opportunity
• This is the Parallels Ecosystem
• Programs for ISVs
• Programs for Service Providers
• News Announcements
• Call to Action
• Learn More

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SaaS Learn More

• Learn More on APS Technology
• in the Technical Track today _at_ 1045AM
• Learn More on Revenue Opportunities
• in the Business Track tomorrow _at_ 1045AM
• Learn More on SaaS Ecosystem
• Attend Industry Tracks to hear more on SaaS
• Absolute Performance, Nirvanix, Cloudmark,
  Softlayer, Zend, OpenXchange, PinnacleCart,
  VoipNow, SmartOnline, ePages, Mesh, mySQL,
  r1soft, enigmatic, mailsite

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SaaS - Summary

• SaaS is a huge opportunity!
• Become part of the SaaS Ecosystem
• You guys need to work together/network

SaaS Lets Make it Real!
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Agenda

• Backup

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APS Certification Requirements and Fees
Gold Provider
Silver Provider
Silver Provider
Requirements
Gold Provider
Silver Provider
Fees
Gold Provider