Mediapack 2004

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Mediapack 2004
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• Over 17 million people in the UK watch a soap.In
  a single week, soap fans can watch 15 episodes of
  the 3 leading soaps thats 8 hours of viewing
  per week.
• After all that, there are still people who want
  more. Who want to look deeper into their
  favourite shows. Who want to be first with the
  gossip to tell their mates at work or across the
  garden fence. If the TV alone isn¹t enough true
  soap fans turn to Inside Soap and All About Soap
  for their fix!

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Soap Dominance
IPC 16
IPC 16
Hachette UK 84
Hachette 84
Hachette Soap titles are bought by over 600,000
soap addicts every month. Inside Soap and All
about Soap occupy first and second position in
the market
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The All about Soap reader

• Maria from Manchester
• She is Single, but cant wait to plan a wedding!
• Where is she at the moment At a bar with friends
  (Its ok because EastEnders doesnt start until
  8pm on a Monday)

• She believes
• Her friends are funnier than Graham Norton
• A Drama is better then a Crisis
• The microwave beats the hob after 6pm on a week
  day
• E-mail is better for gossiping than for business
• Weekends are for shopping

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Vital Statistics

• Circulation- 112,127
• Fortnightly
• 14 days - the best on the box this fortnight
• Tone Humour, family read
• Topical AND anecdotal
• Bought by me for whole family
• Features-lead
• Delving deeper every fortnight

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The Inside Soap reader

• Sally from Leeds
• She is 32, Married with children
• Where is she now In Tescos again shes
  forgotten the sandwich spread
• Afternoons Drinking another cup of tea with her
  feet up in front of the television.

• She believes
• In friendly neighbourly gossip
• Families stick together
• In a good soap debate
• Missing an episode of Coronation Street is a crime

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Vital Statistics

• Circulation- 200,582
• Weekly
• 7 day full listings
• Tone Opinion, authority
• Topical
• Guilty purchase for me
• Pacey, newslead, tabloidy
• Every story, every secret, every week

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All About Soap deadlines
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Inside Soap Deadlines
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Inside Soap
Ratecard
All About Soap
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Ad Specifications

• Page Half Page Vertical
• Trim 275 x 205mm Trim 275 x 100mm
• Bleed 285 x 215mm Bleed 285 x 110mm
• Type 265 x 195mm Type 265 x 90mm
• DPS Half Page Horizontal
• Trim 275 x 410mm Trim 135 x 205mm
• Bleed 285 x 215mm Bleed 145 x 215mm
• Type 265 x 400mm Type 125 x 195mm
• Quarter Page
• Trim 135 x 100mm
• Bleed 145 x 110mm
• Type 125 x 90mm

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Digital File Requirements

• Files must be PDF Version 1.3 (PDF Version 1.4
  not currently acceptable)
• All files to be supplied as composite CMYK.
• Where necessary a bleed area of 3mm must be
  contained within the file.
• Files must contain crop marks.
• Artwork must be trim centred in a document, with
  a white border of 10mm around each edge.
• All images contained within the PDF must be high
  resolution (300dpi recommended) CMYK format.
• All fonts embedded.
• Files should not contain True Type or Multiple
  master fonts.
• The file creator should apply any trapping
  requirements. The printer will apply no trapping.
• Combined colour ink density must not exceed 300.

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Contacts

• Display
• Anna Butlin- Ad Director 020 7150
  7525
• 
  annabutlin_at_hf-uk.com
• Talia Eagle- Ad Manager 020 7150
  7293
• taliaeagle_at_hf-uk.com
• Nicola Martin-Smith 020 7150 7263
• Sales Exec nicolamartin-smith_at_hf-uk.com
• Classified
• Ann ONeill- Classified Director 020 7150
  7239
• annoneill_at_hf-uk.com
• Chris Goodier- Classified Manager 020 7150 1230
• chrisgoodier_at_hf-uk.com
• Inserts
• The Insert House 020 7053 2080