Net.Commerce Store Flows

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Net.Commerce Store Flows

• John Tullis
• DePaul Instructor
• john.d.tullis_at_us.arthurandersen.com

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One Stop Shop Store Model
The One-Stop Shop store model is very simple in
structure and navigation, allowing shoppers to
quickly find the products they want and place
their orders.

• Key Shopping Features Include
• Quick Checkout
• no registration process or address book
• only a shipping address is required at order time
• Low Maintenance Shopping Cart
• selected items will be removed from the order
  list when the shopper closes the browser

• This model is appropriate for stores that meet
  the following criteria
• The merchant is targeting consumers
• The shoppers are usually one-time or occasional
  buyers
• The shoppers usually know what items they want to
  purchase and want to find them quickly
• All items that a shopper orders will be delivered
  to the same address
• The merchant does not want registration as part
  of the purchasing process

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One Stop Shop Site Flow
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Personal Delivery Store Model
The Personal Delivery store model has a simple
navigation structure, with some added features to
help personalize the shopping experience.

• Key Shopping Features Include
• Purchase Tracking by Customer
• requires shoppers to register before they can
  place an order
• requires shoppers to log on to the store at
  return visits
• Easy Repeat Purchases
• items the shopper has placed in the shopping cart
  are kept there for future visits until the
  shopper removes them
• Convenient Ship-To Specification
• an address book is available to shoppers so that
  they can maintain a personal log of the addresses
  of people to whom they frequently want to send
  goods

• This model is appropriate for stores that meet
  the following criteria
• The merchant is targeting consumers
• The shoppers tend to repeat their purchases
• The shoppers usually know what items they want to
  purchase and want to find them quickly
• Each item in an order can be shipped to a
  different address

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Personal Delivery Site Flow
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Personal Delivery Site Flow (continued)
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Business-to-Business Store Model
The Business-to-Business store model has a
corporate purchasing structure, allowing
merchants to group their business clients into
different shopper or office groups.

• This model is appropriate for stores that meet
  the following criteria
• The merchant is targeting other businesses or
  groups of shoppers
• The merchant wants to be able to offer unique
  products or other incentives, such as discounts,
  to each business or group of shoppers
• The businesses or groups of shoppers tend to
  repeat their purchases

• Key B2B Shopping Features Include
• Selective Registration
• The store manager is responsible for approving
  office groups
• Before making a purchase, each shopper must
  register with an office
• The office manager is responsible for approving
  shoppers within the office
• Customized Catalog by Office
• The store manager can define the product prices
  and product web pages that will be available to
  each group
• Purchase Approvals
• All completed orders placed by shoppers must be
  approved by the office manager before they can be
  fulfilled

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Business-to-Business Site Flow Access
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Business-to-Business Site Flow End users
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Business-to-Business Site FlowCommon shopping
functions