BT Total Broadband Anywhere

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BT Total Broadband Anywhere

• The complete internet service in and out of the
  home

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Convergence is at the heart of BTs strategy
Communicate
Be Entertained
Devices
Manage Life
Access In Out of Home Support
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The BT Home Hub is still at the heart of the
wireless homenow we are taking this experience
outside
BT Total Broadband Anywhere
BT Digital Vault
Free Evening andWeekend Calls
Wi-Fi Accessin the Home
Wi-Fi Access out of the Home
Monitoring and Control
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To get it right, we have listened to our
customers and

• 90 wanted information at the time that suited
  them
• My wife wants to e-mail the shopping list from
  home, so I can buy what is needed when Im at the
  shops on my way home from work
• 90 wanted to be able to do things there and
  then, not having to wait until they got home
• I could actually prove to the man in Dixons
  that the TV I want is cheaper in Currys
• I want to get the football scores when I am
  playing golf on a Saturday!
• 75 wanted to be able to kill time when they were
  waiting for something else
• When I am sat outside waiting for my kids, I
  could be having a look at what TV is on later
• 65 wanted to be entertained even when they
  werent at home
• If it really is as quick as at home I would
  do all the things I do there. I would look stuff
  up, maybe play games, read the newspaper
• Survey results from ICMs Online Omnibus March
  2008

So we have created a fully integrated service
that is easy to set up and simple to use
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So what is BT Total Broadband Anywhere...?

• It is the new tier of BT Total Broadband,
  offering customers the most complete broadband
  experience in and out of the home
• and...
• It offers customers all the features of BTs top
  broadband package at home, with a great BT ToGo
  phone to take with them to continue e-mailing,
  surfing
• and
• It is supported by BTs extensive Wi-Fi network,
  which gives customers fast internet access and
  free calls
• and
• It is also a mobile phone that allows you to make
  great value calls and text

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and what do you get?
Use your BT Yahoo! Email
You can
Surf the internet with BT Yahoo!
Access Wi-Fi
Use BT Digital Vault and Snap and Send
Use BT Broadband Talk
Be Secure
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And this is how it fits into our portfolio
Higher value packages of text and minutes
available
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BT Total Broadband Anywhere Even greater value
for the most complete broadband service

BT Total Broadband costs 281.88 but gives
613.85 of value on top of up to 8MB Unlimited
Broadband3
BT Total Broadband Anywhere costs an extra 60
but gives 379 of value3
1 For BT Vision customers
341.88 for 992.85 of value
2 fair usage policy applies
3 prices based on 1st year of 18 mth contract
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BT Total Broadband The Complete Broadband
Service is now on the go - with more value

• Free evening and weekend calls / second line with
  BT Broadband Talk in out
• Easy to use pre-set BT Yahoo! email address in
  out
• BT Digital Vault - upload content/pictures
  securely using BT Snap and Send - in out
• Free internet surfing in out
• Inclusive mobile minutes and texts anywhere out
• BT Home Hub can connect up to 15 devices and
  automatically updates in

COMPLETE COMMUNICATIONS ANYWHERE

• Connect laptops, BT ToGo and other Wi-Fi devices
  wirelessly at home with the BT Home Hub in
• Free Wi-Fi minutes via 190,000 FON hotspots
  globally and 82,000 BT FON hotspots in the UK and
  access to over 2500 BT Openzone hotspots when
  out and about in the UK and Ireland out
• Connect laptops, BT ToGo and other Wi-Fi devices
  with BT wireless enabled cities out
• Freedom to access internet applications browse
  Facebook and shop on Ebay in out
• Access to your BT Total Broadband applications
  now on the move as well as in your home in out

COMPLETE FREEDOM TO ROAM

• Best performing Broadband service in
• Free help desks in out
• BT Advisors can remotely access your PC to fix
  Broadband issues in
• Expert support for your entire Home IT set up
  home visits too! in

COMPLETE CONFIDENCE IN YOUR SERVICE

• Market -leading content from our partner Yahoo!
  in out
• Ability to create your own podcasts, blogs etc
  in
• Future-proofed, get access to the latest content
  or services in out
• Automatic Home Hub and handset updates in out

COMPLETE FOR NOW AND FOREVER
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Summary - BT Total Broadband AnywhereThe
complete internet service now in and out of the
home

• Today BT is launching BT Total Broadband Anywhere
  
• BT Total Broadband Anywhere includes everything
  in BTs award winning Total Broadband package
  plus BT ToGo, to be able to access internet
  applications on the move
• Internet surfing, email and other
  applicationsand of course, a phone for calling
  and texting
• Easy to use it works out of the box
• Great value
• Choice of Windows Mobile handsets
• and
• We are backing this launch with a multi million
  pound marketing campaign

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Thank you