Public Transport Bike in the Netherlands

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OV-fiets

• Public Transport Bike in the Netherlands

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OV-fiets, a bike for everyone

• OV-fiets
• What is it?
• Target group
• Door to door transport
• Exploitation by Dutch Railways
• Goals
• Results

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OV-fiets, a bike for everyone

• What is OV-fiets?
• Public Transport Rental Bicycle
• Self Service bike rental system
• Fast easy no downpayment
• Supplement to public transport
• Door-to-door public transport
• Web based technology

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OV-fiets, a bike for everyone

• Film Parade

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OV-fiets, a bike for everyone

• Bicycle in the Dutch transportchain
• 7 of all traveled distance
• 8 of all distance is traveled by train
• 40 traincommuters by bike to the station
• Only 10 proceed by bike
• OV-fiets fills this gap!

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OV-fiets, a bike for everyone
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OV-fiets, a bike for everyone

• How does it work?
• Identification only once at subscription
• Subscription fee is 9,50 a year
• Distribution at the stations cycle storage
• Automatic bikedispensers
• Hiring costs 2,85 a day
• Monthly payment by direct debit

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OV-fiets, a bike for everyone

• Amsterdam Central Station

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OV-fiets, a bike for everyone

• The Hague

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OV-fiets, a bike for everyone

• Door to door transport
• Potential marketshare20 of all trainpassengers
• Frequent users commuters, business and leisure
• Less environmental effects / parking problems
• Possible modal shift car train/bike
• Dutch familiar with bicycles

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OV-fiets, a bike for everyone

• Film Turks Fruit

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OV-fiets, a bike for everyone

• Exploitation by Dutch Railways
• Marketing
• Turning OV-fiets into a real and break-even
  business
• Synergy with other products of NS

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OV-fiets, a bike for everyone
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OV-fiets, a bike for everyone

• Goals
• A bike for everyone 200 locations
• Low cost, high availability
• Keep customer satisfaction high
• 1 million rentals in 2011

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OV-fiets, a bike for everyone

• Results 2008

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OV-fiets, a bike for everyone
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OV-fiets, a bike for everyone
Film OV-fiets woman