Managing Travel Demand Presentation

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MANAGING TRAVEL DEMAND TO MITIGATE CONGESTION
PART 3 INTEGRATING TRAVEL DEMAND STRATEGIES
INTO PLANNING, MANAGEMENT AND OPERATIONS
donpeat.com
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Road Map for the Day

• July 10 - Integration

Schreffler
Overview
Pricing Strategies
Institutional Strategies
Operational Strategies
Infrastructure Strategies
Integration
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Integrating Demand Managing into Planning

• Long-range Transportation Plans
• Few clear objectives for demand management
• 4-step models do not handle demand management
  strategies well
• Demand impacts often taken off the top or
  adjusted at modal split
• Seldom are they integrated into trip generation
  or assignment
• Demand-side strategies could become major
  component of plans

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Integrating Demand Managing into Planning

• Sustainable Traffic Management in the Netherlands
• Dutch Policy on Traffic Management
• Reliable travel times from door to door
• Increase network performance
• Integration through cooperation
• Find best mix maintain, optimize, build, price,
  organize, innovate

Hull
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Integrating Demand Management into Planning

• ROME MOBILITY POLICY
• Objectives in Urban Traffic Plan
• reduce traffic congestion, air pollution and
  acoustic nuisances
• modify modal split in favor of public transport
• increase traffic safety
• rationalize public space to safeguard citizens
  health
• preserve historical and architectural heritage

Schreffler
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Integrating Demand Management into Planning

• ROME MOBILITY POLICY
• Components
• Demand management with access control and
  parking management
• New institutional structure for public transport
• Complementary measures land use integration,
  clean fuels and mobility management
• Transport management of buses and cars using
  technology to provide real-time information

Schreffler
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Integrating Demand Management into Planning

• ROME MOBILITY POLICY
• Concentric Rings
• Historic core ZTL access control
• Rail ring no non-catalyzed cars parking
  pricing
• Green ring parking management
• Ring road higher polluters pay fee
• Outside ring suburban park-and-ride

Source ATAC
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Integrating Demand Management into M O

• KEY COMPONENTS
• Think about influencing travelers before they
  travel
• Link service providers (of choices) to system
  operators
• Focus on customers more than cars (putting
  customers first)

Source Highways Agency
Safe Roads Reliable Journeys Informed Travelers
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Integrating Demand Management into M O

• Influencing Travel Behavior
• Highways Agency program for managing demand
• National initiative with district implementation
• Highways Agency staff working on travel plans
  for development near interchanges
• Involvement in land use and demand management
  independent of capital program

Source DfT and the Highways Agency
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Integrating Demand Management into M O

• Example Managing Demand during Unplanned Events
• Funeral of Pope John Paul II
• Millions of mourners flocked to Rome
• Flood of people between Termini and Vatican City
• Coordinating team met with residents
• Developed 24-hour frequent shuttle service
• Put rest of system on Saturday schedule, only
  requiring 60 of weekday fleet

Hull
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Integrating Demand Management into M O
Katrina

• Example Managing Demand for Large-scale Planned
  Events
• World Youth Day Cologne 2005
• 1 million pilgrims at papal mass
• Access without car
• Closed highway to park buses
• Information on transit and trains
• Education on special signposting

Floyd

Ivan
Source IVV-Aachen and wjt2005.de
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Integrating Demand Management into M O

• Example Integrating Technology and Demand
  Management
• Integrating clean fuels and demand management in
  E.U.-supported CIVITAS Initiative
• Example Rome (CIVITAS MIRACLES)
• Hybrid trolley buses
• Clean carshare vehicles
• Electric buses and scooters
• Integration with demand management

Sources CIVITAS and ATAC
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Measuring Impacts and Performance

• Performance Monitoring
• Measuring and archiving travel time data
  (Netherlands)
• Performance-based contracting for service
  (Italy)
• Standardized evaluation methodologies
  (MOST-MET/SUMO)
• Dont forget user satisfaction

MOST-MET
Sources Swedish Roads Administration,
Trivector,Traffic AB and Timo Finke Consult Aachen
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Integration Case Study LUND, SwedenSustainable
Urban Transport Plan

• University town in SW Sweden
• High growth urban area
• 1969 decided against new arterial
• 1971 closed center to traffic
• Priority given to bike and walk

Source Trivector Traffic AB and City of Lund
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Integration Case Study LUND, Sweden

• Sustainable Urban Transport Plan (LundaMaTs)
• Lund Environmentally-friendly Transport
• Introduction of sustainable planning
• Recognition of bicycle city
• Extended public transportation integrated with
  land use
• Environmentally-friendly car traffic
• Employer trip reduction
• Adopted in 1997

Source Trivector Traffic AB
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Integration Case Study LUND, Sweden

• Implementation of LUNDAMATS
• Governmental co-funding of 4 projects
• Bicycle city
• Walk and bike to school
• The Lund Link BRT system
• Mobility Centre
• More than 42 million over 6 years
• (35 from governmental funds)
• Goal to maintain 1995 traffic levels in 2005
• Phase I 1998-2004 Phase II initiated

Source Trivector Traffic AB
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Integration Case Study LUND, Sweden

• Acceptance of LUNDAMATS How has it changed
  your behavior?

Source Trivector Traffic AB
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Integration Case Study LUND, Sweden

• Impact of LUNDAMATS Comparing 1995 and 2005
  per capita travel

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Integration Case Study LUND, Sweden

• LUNDAMATS The Keys to Success
• Educate residents about sustainable travel
• Involve politicians early in the process
• Carefully and thoroughly evaluate both process
  and impacts

Sources Peter Jönsson and City of Lund
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Characteristics of Effective Integration

• Genuine desire to reduce car use by reducing
  trips and VMT
• Belief that economic growth can be decoupled
  with transport growth
• Consensus-building and buy-in by politicians,
  technicians and public
• Regional goals to manage demand
• Serious treatment of demand and supply
  solutions

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Characteristics of Effective Integration (cont)

• Commitment to implement a comprehensive package
  
• Targeting to various travel markets
• Active management on on-going basis
• Evolve from project/site/corridor to
  region-wide effort
• Evaluation of each strategy, synergistic
  impacts and comparative cost effectiveness
• Feedback loop to improve plans and programs
• Simply becomes the norm

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Integrating Demand Management into Operations

• Highway Reconstruction Lessons Learned
• Construction congestion mitigation strategies can
  effectively assist owners in achieving project
  goals.
• TDM strategies reduced owner risk.
• Significant mobility benefits can be derived by
  incorporation of TDM strategies during
  construction.
• Public perception benefited from incorporation of
  TDM strategies.

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Travel Demand and Traffic Management Providing
Choices

Source AVV and FHWA
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Resources

• Integrating Demand Management into M0 planning
• http//plan4operations.dot.gov/congestion
• Influencing Travel Demand (English Highways
  Agency)
• http//www.highways.gov.uk/knowledge/9561.aspx
• LundaMaTs
• http//www.lund.se/upload/Kommunkontoret/Informati
  on/Engelsk20site/LuMatseng1.pdf

Cornwall County Council
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Instructor Contacts
Grant Zammit FHWA Grant.Zammit_at_fhwa.dot.gov 404-56
2-3575 Eric N. Schreffler ESTC estc_at_san.rr.com 85
8-538-9430