ANATOMY OF A CAMPAIGN

1
ANATOMY OF A CAMPAIGN

• Higher Education branches seminar 2008

2
Developing a Strategy

• From Heart to Head

3
Clarity of Purpose A Plan

• Specific
• Measurable
• Achievable
• Realistic
• Time-specific
• Strengths Weaknesses Opportunities Threats

4
The Media is the Message

• Image, profile
• Research? surveys?
• Leaflets, posters, stickers, postcards,
  newsletters, bulletins, email, fax, web page,
  petition
• Meetings, stalls, stunts, events,
• Lobby, demos, press (letters), TV,
• radio (phone-ins), celebs

5
Players and Partners

• Campaign team
• Networking
• Fellow travellers
• Interest groups
• Individuals
• Celebs
• Boycotts