Managing EBusiness

1
Managing E-Business

• John Bentley
• BCO6653
• Gina ReyesStephen Burgess

2
Outline

• What is e-Business?
• Issues in e-Business
• Why engage in it?
• What are the major challenges?
• E-Business basics
• Models
• E-commerce framework

3
Definitions

• E-business, E-Commerce
• Internet
• Intranet
• Extranet
• Marketspace, marketplace

4
E-business benefits

• What do you think are the major reasons behind
  E-business implementations?

5
Issues and Challenges

• Aligning E-business with IS and corporate plans
• Supply chain emphasis
• Rapidly advancing technology
• Need for specialist skills
• Legacy systems interface
• Which e-business model?
• Complicated risk analysis

6
E-Business models

• B-to-B targets other businesses
• B-to-C targets consumers
• B-to-E (employee) companies provide service to
  employees of other companies.
• B-to-G companies provide services to local,
  state and national governments
• C-to-C Consumers interact with other consumers.
• Hybrid combines B-to-B B-to-C models

7
E-Commerce Framework
Fig 7.5 Kalakota, R and Whinester, A (1996) in
Pearlson, K (2001)
8
E-Business Components
Summers, 2001
9
Components in Detail (Summers, 2001)
Buy Side
Sell Side
Inside
Portal
Suppliers
Self-Service Applications
Web Store
Partners
Enterprise Applications
Contact Points
Business Intelligence Systems
Customer Service
Service Providers
10
E-Commerce external systems

• Supply Side
• Business to business
• Established relationships
• Fewer parties involved
• Controlled activities
• Electronic Data Interchange (EDI) / Internet

• Demand Side
• Business to consumer
• Ad hoc relationships
• Many parties involved
• Random activity
• Many types of access (internet, direct dial,
  kiosks, )

11
E-Business Transformation Issues

• Increasing Demand
• Budget pressures
• Unclear Legislation
• Business Cultural
• resistance to change
• risk adverse
• Expectation
• customers
• staff
• suppliers/partners

• Informing Customers
• Quality of Site must be established
• Be prepared for volume
• Online traffic
• Extra business
• Be aware of security issues and concerns

Summers, 2001
Holtsnider Jaffe, 2001
12
Conclusion

• E-business
• An extension of the business
• E-business plans match IS plans which match
  Corporate plans
• Select the appropriate business model
• Extended IS issues legacy systems, skills, lack
  of standards, security

13
References

• IBM www.ibm.com.au
• Summers, Craig, 2001, Managing change in risk
  adverse organisations, JISC, www.jisc.ac.uk/event
  s/01/tech_watch/craig_summers.ppt, Accessed July
  2001
• Holtsnider, Bill and Jaffe, Brian D, 2001, IT
  Managers Handbook Getting Your New Job Done,
  Morgan Kaufmann, USA
• Pearlson, Keri, 2001, Managing and Using
  Information Systems A Strategic Approach, John
  Wiley Sons, Inc. USA.