Wine New directions for future prosperity

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Wine - New directions for future prosperity

• Exporting wine in a competitive
• world environment

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Greg Corra

• Managing Director
• Inland Trading Co (Aust)
• Exporter of premium Australian wines

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Currently Australia is the 4th largest wine
exporter in the world
Currently Australia is the 4th largest wine
exporter in the world
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Exports of Australian Wine by Price (Free On
Board)
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The Big Picture

• Impacts
• Climate
• Surplus production
• Irrigation
• Competition
• Trends

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Overview of Australias Wine Export Markets

• Two principal markets - UK and USA
• Canada next biggest market
• Smaller markets
• AWEC promotional funding

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United Kingdom Export Market

• Low priced market
• Major brand pressure (BOBS)
• Market share

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United States Export Market

• Spectacular growth (Yellowtail)
• Significant premium wine market
• Robert Parker Wine Advocate

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Canada Export Market

• Liquor Control Board
• Market growth

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Japan Export Market

• Discerning market
• Affluent market
• Market growth

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Singapore Export Market

• High value market
• Fixed duty
• Transit Point

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Hong Kong Export Market

• Strong economy
• Re-exporting hub
• Tax reduction on wine (80-40)

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Potential Growth Markets

• South Korea
• Taiwan
• China
• India
• Thailand

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Exporting Costs

• Labelling
• Country/ importer requirements

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Different destinations -different labels

• Australia

Canada
UK
USA
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Exporting Costs

• Testing
• Multiple testing procedures
• Vintage wines

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More Concerns

• Policy
• Wet tax rebates
• Regulations
• Compliance
• AWBC

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Fact or Fallacy

• Wine glut