Todays IBEW:

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Todays IBEW
Changing the Culture Perception of the union
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the story begins with
The State of Our Union
President Hills Message
Part Call to Arms
Part Fireside Chat
50,000 copies, played on jobsites across North
America
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State of Our Union

• - The reaction

about time rank and file
praised by our customers
copied by others outside our industry
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State of Our Union

• - The challenge

How do we turn President Hills
MESSAGE into a MOVEMENT?
- The answer IBEWHourPower.com
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IBEWHourPower.com

• A streaming video website that

Celebrates the successes of the Brotherhood
Provides motivation encouragement
Sends a positive signal to construction industry
business community
Increases pride and meaning of membership
IS BY THE MEMBERS, FOR THE MEMBERS
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The POWER of HourPower

• Conquers time space to bring our members
  together
  

Connects President Hill directly to each every
person in the CM branch
Uses video to tell stories in a powerful way
Produced by TV people as our own TV Station,
delivered on-line

AN IBEW FIRST!
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The POWER of Streaming Video

• Number of streaming events

2004 - 14 Billion 2005 - 21 Billion 2006 - 30
Billion (approx)
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The POWER of Streaming Video

• Advertising dollars

3rd Qtr 06 - 4.2 Billion All time record 8 co
nsecutive Qtrs of growth
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The POWER of Streaming Video

• Recent examples

08 Presidential Candidates
announce via the internet
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IBEWHourPower.com

• Features are updated and promoted weekly

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IBEWHourPower.com

• Other features

Printed Articles Hour Power Poll Photo Gallery
Mail Bag Contests
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IBEWHourPower.com

• Reactions

Once again the IBEW has come through for our
future success.  This website is an asset far
beyond the inventiveness of it's creators. 
Communication has and will always be the key.
Really Good Job.    - Deborah Hazel  Local Unio
n 3
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IBEWHourPower.com
As an electrician of 40 years it is truly
gratifying to see this web site to inform the
membership of the ongoing "tools of our
industry"! This is a tool that has been long
awaited for. Information is "THE KEY TO OUR
SUCESS".  Without it is to our demise. You are
doing WELL, now is the time to improve!
  Ira Smith  Inside Local Union 124 Kansas Ci
ty Missouri
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IBEWHourPower.com
I spent about an hour navigating around the
website. Very impressive. We dont celebrate
success enough in the construction industry.
Richard King - Black and Veatch
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IBEWHourPower.com
This is impressive seems you guys are way out
in front of everyone else. Jeff Caldwell - Toy
ota
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IBEWHourPower.com

• Promotion

Posters Hard Hat Stickers Check Inserts E-Blast
s
Internet Advertising
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IBEWHourPower.com

• Freeze frame of site.

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IBEWHourPower.com

• Results
• Average pages/videos viewed
• per visitor 12.2
• Industry average 2.5

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IBEWHourPower.com

• Results
• Total number of videos
• watched
• 882,727
• AND COUNTING!

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• THANK YOU!

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