The Shaklee Cinch Inch Loss Program

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Welcome!
The Shaklee Cinch Inch Loss Program
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Michael Rowlands, B.Sc. Director of
Operations Shaklee Canada Inc.
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Presentation Overview

• Introduction to Obesity
• Scientific Insight
• Cinch Products
• Support Materials

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Some Definitions

• Underweight BMI
• Normal Weight BMI of 18.5 24.9
• Overweight BMI of 25.0 29.9
• Obese BMI of 30
• BODY MASS INDEX (BMI)
• Use a table or an internet calculator.
• BMI Weight (kg)/Height (m)2
• BMI Weight (lb)/Height (in)2 x 703

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SAMPLE BMI CALCULATION
BMI Weight (lb)/Height (in)2 x 703
Weight 176 lb Height 5 8-1/2 68.5 in BMI
176 / 68.52 x 703 (176 x 703) / (68.5 x
68.5) 123,728 / 4,692 26.37 Overweight
BMI of 25.0 29.9
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The Obesity Epidemic in Canada
In 1970, 40 of Canadians were overweight to
obese. In 2004, 58.8 of Canadians were
overweight to obese! Canadian Community Health
Survey, 2004
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Causes of Obesity

• Overeating eating too much or eating the wrong
  foods
• Lack of exercise sedentary jobs, couch potatoes
• Hereditary factors some genes affect appetite

Calories Consumed Calories Expended
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Worldwide
World Obesity Rates Are Expected to DOUBLE in
30 Years!
2 billion people are overweight to obese!
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Obesity in Canada Financial Costs

• Health problems
• CVD, diabetes, high BP, arthritis, cancer, etc.
• Health Care Costs
• 1997 1.8 billion
• 1999 2.1 billion
• 2001 4.3 billion

Katzmarzyk and Janssen (2004)
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Obesity The Intangible Costs

• Physical Restrictions
• Low Self-Esteem
• Depression
• Social Discrimination

REDUCED QUALITY OF LIFE
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Obesity The Future
Prevalence of overweight Canadian children
1 in 7 children (aged 7 to 13) is obese. 26
of children and adolescents (aged 2 to 17) were
overweight or obese in 2004. Between 1978
2004, the obesity rate among 12-17 year olds
increased from three percent to nine percent.
Childhood obesity has tripled over the past two
decades!
Globally 40 million obese children,300 million
overweight
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• The current generation of children
  may be the first generation in
  the history of humans to have a
• SHORTER LIFE EXPECTANCYTHAN THEIR PARENTS!!!

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Why Most Diets Fail

• MOST DIETS
• Are nutritionally inadequate ? you feel bad,
  sooner or later
• Are too hard too follow ? interferes with life
• Are slow to give results ? frustration
• Depend on unsafe ingredients ? negative
  side-effects (e.g., Ephedra other stimulants)
  

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The Ultimate Result
Yo-yo dieting -- the vicious cycle of dieting
that MILLIONS of North Americans and people
around the world experience.
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The Vicious Diet Cycle

• Reduced Metabolic Rate
• Loss of Muscle
• Regain Weight as Fat

YO-YO

• Lose weight from lean muscle fat
• Reduced Metabolic Rate
• Increase in Fat Storage

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Presentation Overview

• Introduction to Obesity
• Scientific Insight
• Cinch Products
• Support Materials

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Our Scientific Insight

• We leveraged 50 years of experience
• in nutritional science innovation and sports
  nutrition research
• to develop our insight.

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Our Scientific Insight

• Prevent muscle loss
• Protect metabolism
• (Muscle Metabolism)
• Enhanced fat loss ?
• Lasting weight loss

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The Role of Dietary Protein

• Increases Thermogenesis
• Promotes Satiety (Feeling of Fullness)
• Supplies the Amino Acids Necessary for
  Maintenance of Lean Tissue

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Our Scientific Insight

• Essential amino acid
• Signals body to synthesize new protein tissue
• Proprietary CinchProblend
• Spares breakdown of muscle
• Promotes satiety
• Supports thermogenesis
• Helps control blood sugar levels

Leucine
UNIQUE BLEND, WEVE FILED FOR A PATENT!
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SHAKLEE SCIENTIFIC TRADITIONFall 2005 Pilot
Clinical StudySafety Effectiveness
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Mean Weight Loss vs. Time
190
186.8 lb
185
180
Weight in Pounds
175
171.4 lb
170
Week 2
Week 4
Week 6
Week 8
Baseline
Week 10
Week 12
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Fat Pounds vs. Time
90
87.3 lb
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Fat in Pounds
80
75
71.0 lb
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Week 2
Week 4
Week 6
Week 8
Baseline
Week 10
Week 12
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Fat-Free Mass vs. Time
105
100 Lean Muscle Maintained
100.5
99.4
100
Fat-Free Mass in pounds
95
Typical dieting scenario 40 loss of lean muscle
90
Week 2
Week 4
Week 6
Week 8
Baseline
Week 10
Week 12
12 week Pilot Study
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Clinical Study Data
BMI ? from obese to overweight in just 12
weeks.
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Clinical Study Data
Hip ?2.6 inches in just 12 weeks!!!
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Clinical Study Data
Waist ? 4.1 inches in just 12 weeks!!!
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The Significance of an Inch

• Waist to Hip Ratio

Women 0.8 Men 0.95
Increased risk of coronary heart disease and
type 2 diabetes
Clinical Study participants WH Ratio decreased
from .87 ? .83
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Presentation Overview

• Introduction to Obesity
• Scientific Insight
• Cinch Products
• Support Materials

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INTRODUCING
Keep muscle you have. Burn fat you dont
need. Lose inches you dont want.