Strategic Partnering for Fundraising

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Strategic Partnering for Fundraising Present
by Cynthia Amador President CEO, CHARO
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Assumptions

• Project/Program Needs Assessment
• Project Needs
• Part of Agency Core Competency
• Alignment with Organizational Goals
• Project Budget
• Project Planning

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Assumptions

• Forecasting of Outcomes
• Measurement Tools
• Project Management
• Projection of Benefits to Funder
• WIFM to Funder
• Outcomes Reporting
• Projected Launch

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Identifying the Best Sources of Funds
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Identifying the Best Source

• Federal Grant good for launch of new programs,
  infrastructure or on-going programs (SBA, MBDA,
  HHS, DOJ etc., e.g, CDBG)
• Not Good for on-going operations
• Requires Cash Match from .030 - 1 per 1
• Cash Match cuts into Unencumbered funding

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Identifying the Best Source

• Corporate Grants good for launch of new
  programs, infrastructure, special projects. Need
  to provide a tangible outcome to community that
  can be evaluated or measured.
• Good for Children, School, technology, domestic
  violence, health
• Not good for on-going projects or program
  operations.

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Identifying the Best Source

• Corporate Grants identifying Board Members that
  can Give or Get
• Some non-profits have been highly successful at
  reformatting Board with entrepreneurs or high
  level corporate members
• Require minimum to Give or Get annually.

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Identifying the Best Source

• Bank Grants good for launch of special projects
  serving the LMI community, best if can serve dual
  purpose of generating WIFM for Bank and Agency.
• Good for new electronic center with public
  access, financial literacy.
• Not good for on-going programs. Many limit to
  two-year max of funding. Need to be able to
  measure outcomes and demonstrate community impact.

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Identifying the Best Source

• Bank Resources for Financial Literacy Programs
  and Teaching Materials
• www.HSBC.com
• www.AmericanExpress.com
• www.citibank.com
• www.Wellsfargo.com

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Identifying the Best Source

• Strategic Fundraising Ventures good for
  launching new programs, must be managed by
  Executive, great for cash match, building
  infrastructure, technology, and community impact
  programs
• Needs to be carefully project managed, needs to
  have project meetings, with outcomes reporting.

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Strategic Marketing Partnerships
Identify Your WIFM for Funder

• Options
• Placing Your Funder in front of Client
• Access to Clients
• Generating Market Penetration Opportunities
• CRA Area/ LMI Area

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Strategic Marketing Partnerships
Identify Your WIFM for Funder
5. Association with branded Community Entity 6.
Co-Branding with Proven Clients 7. Access into
Emerging Market
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Strategic Marketing Partnerships
Project Management

• Create an Executive Council
• Create a Level of Exclusivity
• Develop a Benefits List to monitor for Funders
• Involve Your Funders
• Report Regularly to Funders on Outcomes

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Strategic Marketing Partnerships
Project Management
6. Monitor Outcomes DO NOT Delegate Outcome
Reporting 7. Create a Final Report to
President's Council Meeting of Top Executives 8.
Prepare the ask in October for the coming
Calendar Year for Private Industry.
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Strategic Marketing Partnerships
Project Management Funding Cycles
9. Public Funding in Jan, March Aug 10.
Corporate Funding budgets are set in Oct-Dec
need to submit your proposal in early 3rd Quarter
for funding consideration the next year. 11.
Private Foundations on-going need to check
foundation websites.
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Strategic Marketing Partnerships
Launch

• Create a Thorough Work Plan
• Hold Weekly/Bi-Weekly monitoring meetings with
  Staff.
• Manage details of Project.
• Be Flexible to adjust to funders needs
• Ensure strategic community alliances to launch
  your project.

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Funding Sources

• State Employment Training Panel
• www.etp.gov.ca
• Federal Resources www.grants.gov
• JOLI
• DOL
• HHS
• SBA
• MBDA

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Funding Sources

• Banks
• Local website
• www.Wellsfargo.com
• www.wamu.com
• www.wachovia.com
• Look for Social Responsibility, Community
  Involvement

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Funding Sources

• 2. Private Funders
• F.B. Heron www.fbheron.org
• www.grants.gov
• www.tgci.com
• www.grantwrangler.com

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Funding Sources

• Private Funders (cont)
• Foundation Center www.fdcenter.org
• Council on Foundations-www.cof.org
• www.guidestar.org
• www.grantsalert.com
• www.grantstation.com
• Charity Channel www.charitychannel.com

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CHARO
Presented by Cynthia Amador CHARO President CEO
www.charocorp.com