New Fundraising Opportunities

1
New Fundraising Opportunities

• Profitable Online Auction for Non-Profit Causes
• Gerard Murphy
• Regional Sales Director

cMarket, Inc.
2
Challenges of Philanthropy Today

• More competition
• The number of NPOs has doubled since 1998
• Charitable giving rose 5 in 2004 to nearly 250
  billion
• More places to give online growing
• Raising money to accomplish their mission,
  escalating cost of fundraising
• Nearly 70 of U.S. HHs support one or more
  causes
• Deeper cut-backs in government support
• Businesses are moving budget from philanthropy to
  advertising sponsorship
• CSR and cause branding growing in importance and
  require accountable
• 30 increase in the number of American consumers
  who say they have a more positive image of a
  product or company when it supports a cause.
• Changing donor base
• Shifting social burdens of 76 million aging
  boomers are changing their giving
• Acquiring new donorsand targeting the right
  group of donors
• Building lasting connections and loyalty with
  donors and sponsors

3
Meet the New Donors The Millennials
1980
2000

• Born between 1980 and 2000, eldest now in early-
  to mid-twenties
• By 2010, will outnumber Baby Boomers and Gen-Xers
• Critical consumers for all kinds of
  businessesfrom automakers and clothing companies
  to Hollywood, record labels and the news media

source New York Times, Sunday, January 22,
2006, A Generation Serves Notice Its a Moving
Target
4
How Will You Reach Joe Hanson? (Chicago, Age 29)

• Likes to watch television, but rarely on his TV
  downloads cable and network shows Ali G,
  Arrested Development, Scrubs, The Sopranos,
  South Park, The Office
• Grew up with Nintendo, iPods, digital technology
  and media convergence
• Acquired his roommate online through Craigslist
• Doesnt own a suit has never been to a gala
  ball or golf outing
• Emails/IMs/Text Messages all of his friends when
  he finds something cool online.
• Part of 4 different social networking websites
  including MySpace and Facebook

5
Boomer Josh Ziff ( Age 57- worked too hard)
1946
1964

• 77 million born between 1946 and 1964 (MSNBC.com)
  
• Consumers 50 and older own 65 of the net worth
  of all U.S. households (U.S. Consumer Expenditure
  Survey)
• 1 trillion in disposable income (U.S.News
  World Report, 2005)
• Checks his email everyday using his Gmail
  address.
• Emails pictures to his kids who live across the
  country.
• Books all of his vacations online using
  Expedia.com

http//207.21.232.103/pdfs/PIP_Generations_Memo.pd
f
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Donors Are Still Out There, But...

• Theyre being bombarded
• Theyre becoming savvier consumers, demanding a
  return for their charitable dollars
• Want to actively participate, and want to know
  theyre appreciated
• Want more control over their fundraising
  interactions
• Are finding the joy of giving increasingly
  difficult to come by

7
Take Advantage Of Growth in Online Giving

• Number of online donors increased gt53 from
  January to November 2005
• In 2004, over 3 billion was donated online, up
  58 from 2003 (8.6 million households)
• Online givers donate 50 more than donors who do
  not give online
• 75 of all donors noted that going online made
  some impact in their decision whether to give
• Nearly 35 Million or one in four (24) people
  have participated in an online auction selling
  or buying something

sources Pew Internet American Life Project,
11/2005 Luth Research Study, featured in CBS
Market Watch 6/16/2005
8
Corporate Involvement in Fundraising has Expanded

• Corporate involvement in fundraising has expanded
  and companies are including their employees in
  the effort.
• 72 of Americans want to work for companies that
  support charitable causes
• 87 of Americans believe it is important for
  companies to offer volunteer opportunities to its
  employees
• Companies gain valuable benefits with consumers
  who trust for-profit companies that support
  worthy causes.
• 92 of Americans think that it is important for
  companies to make charitable contributions or
  donate products and/or services to non-profit
  organizations in the community
• Americans will reward companies with good
  corporate social responsibility
• 86 will likely switch from one brand to another
  that is associated with a cause
• 80 can name a company that stands out in their
  mind as a strong corporate citizen

• source
• 2004 Deloitte Touche USA survey fielded by
  Harris Interactive
• 2004 Cone Corporate Citizenship Study

9
Your goal

• Get onlineNOW!
• Whos the right partner?
• Whats the right platform?

10
Online Auctions they work harder for you

• Leverage the power of the Internet
• Broaden your geographical reach
• No time constraints
• Simplify live event logistics, while enabling
  greater functionality
• Measurability
• Raise mission awareness and involvement
• Engage your entire constituencyincluding
  Millennials and Gen-Xers
• Nurture partner relationships with item donors
  and sponsors by delivering greater value
• Generate valuable auction data and intelligence
  to help shape future events

11
Online Auctions Provide 3 Sources of Revenue

• Bidding revenue
• Great value proposition to item donorsbetter
  items
• More people participating online over 3-4 week
  period
• Sponsorship revenue
• On average, our clients raise 4,000 before a
  single bid is placed
• Logo placement and link on auction homepage and
  email promoting auction
• cMarketplace Consignment catalog
• Great items, no solicitation
• On average, adds at least 1,000 of net revenue

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How It Works!

• Step 1 - BUILD your homepage and catalog!
• Build your merchandise catalog using online
  donations
• Create incremental revenue with sponsorship
• Use your website to promote your event!
• Step 2 - PROMOTE your auction!
• Create and send emails to donors and sponsors
• Communicate with biddersitem alerts, thank you
  emails, etc.
• Keep committee members in touch with the auction
• Step 3 - Let the BIDDING begin!
• Monitor bidding activity, keep bidders engaged
• Offer new items to bring bidders back
• Direct attention to merchandise that isn't
  selling
• Step 4 - DO IT AGAIN
• Stay in touch with bidders and visitors
• Follow up with seasonal auctions or "specials
• Continue to build on your success

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Build Awareness Auction Home Page
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Showcase Items and Donors Auction Item Page
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Transform Your Sponsor Relationship --From
Donation Partner to Strategic Partner

• Sponsorship links transform your relationship
  with your sponsors
• Great visibility on your auction homepage and in
  your auction emails.
• Repeated online impressions-greater reach and
  impact than traditional printed catalog.
• Clickable links back to their homepage OR a
  special landing page

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Engage Bidders Email
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Comprehensive, Intelligent Reporting

• Analyze performance
• Identify opportunities for improvement
• Get insight into donor activity
• Real-time fundraising and membership campaign
  results
• Spot trends, understand and leverage success
  factors
• Draw on experiences and best practices of 1,500
  online auctions for NPOs
• Optimize your catalog based on results for
  100,000 items

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A Proven Platform
Arts / Humanities
Healthcare
Human Services
Faith-Based
Animal Services
Corporate
Education
More than 1,500 non-profits have chosen cMarket
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Real Success Stories from Organizations Like Yours
Cancer Community Center, South Portland, ME

• Three online auctions so farraised more than
  152,000
• Fun events generate widespread community support
• Managed it all with only two staff members

We had lots of potential givers. We just didnt
know how to reach them. Carrie Kinne Director of
Development
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Real Success Stories from Organizations Like Yours
Ford Motor Company

• Funds raised by Ford benefit Juvenile Diabetes
  Research Foundation
• Ran 2 online auctions raised over 170,000!
• All North American employees participated

cMarket is best in class for Ford Susan Ley,
Senior Project Manager Coach Ford Motors
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Are You Ready to Improve Your Fundraising ROI?

• Tap into new sources of income
• Save time
• Engage and expand your donor community
• Add value and visibility for your sponsors and
  item donors

And...you can have fun doing it!