Joe Camel

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Joe Camel

• and the stick that broke the camels back

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• JOE CAMEL
• Used as a spokesperson for Camel Cigarettes
• Originally designed in the 1950s by an unknown
  French art director.
• Lasted from 1987 to 1997
• Appeared in animated television advertisements
  before 1987
• In 1991 more 5 and 6 year olds could recognize
  Joe Camel over Mickey Mouse
• The snout of Joe Camel can be seen as a penis
  and scrotum. Some believe this is for subliminal
  advertising

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Today Joe Camel is no more. RJ Reynolds
voluntarily dismissed Joe as their mascot in 1997
, after pressure from Congress and the American
public. RJ Reynolds stated that they never meant
to target kids with their ads. Through the years
Joe Camel (or parodies of him) has appeared in
many popular shows including Futurama (himself),
South Park (Camel Joe), and The Simpsons (Menthol
Moose). Joe Camels image is now being used as an
anti-smoking campaign. What once started as a
simple advertising gimmick, has now turned into
nothing more than a popular culture reference.