Screening SEX: Sex and the Media

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Screening SEXSex and the Media

• Luke Aguinaldo
• Veronica Flores
• Lindsey Yost
• Janelle Wong

COM 436 February 7, 2002
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Sex Facts

• Average child watches 3 hrs/day of TV
• 2/3 of prime time TV contains sex
• Average of 5 sexual acts or references in 1 hour
  of prime time TV
• Only 9 of TV sex scenes include possible
  consequences of sexual activity

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Gerbners Cultivation Theory

• George Gerbners 1978 Cultivation Theory
• People who watch a lot of television tend to see
  the real world in terms of television reality

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Gerbner Thinks

• If adults can be so accepting of the reality of
  television, imagine its effects on children. By
  the time the average American child reaches
  public school, he has already spent several years
  in an electronic nursery school. (Gerbner, 1976)

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Final Thoughts...

• 10 to 20 of real life violence may be
  attributable to media violence

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Does Hollywood Have Morals?

• Porkys
• American Pie
• Cruel Intentions

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Need Some Proof?

• Large variety of examples of sexual messages
• http//sbe.d.umn.edu/subliminal/visualembeds.htm
• Examples of Disney controversy
• http//www.snopes2.com/disney/films/rescuers.htm
• Disney
• http//www.contrib.andrew.cmu.edu/usr/dr3n/
• Disney/Disney.html

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Still Dont Believe It?

• Hypnotism in cartoons
• http//www.hypnosisinmedia.com/Cartoons/
• HYPTOONS.html
• Examples on cereal boxes
• http//www.leisuresuit.net/Webzine/articles/
• cereal_boxes.html
• Examples on Camel cigarettes
• http//www.subliminalworld.com/CAMEL.HTMjoe

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THANK YOU!