Tobacco Industry: Leading Promoters

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Tobacco Industry Leading Promoters
Philip Morris

• R. J. Reynolds

In 2003 cigarette companies spent over 15 billion
in advertisements.
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Philip Morris

• 1902 - Marlboro is created by Phillip Morris in
  New York
• 1920s- Marketed towards women Mild as May
• 1950s- Changed image to market towards men
  showed more of a tough guy image. Introduced
  filters.
• 1960s- Introduces the Marlboro Man and Marlboro
  Country as their new ad slogan. Bolts company to
  the top in twenty years. Have not changed their
  ads much since then staying with the cowboy in
  the country ad campaigns.

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Advertising to Women
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1950s
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1960s - Present

• Introduction of Marlboro Man and Marlboro Country

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R. J. Reynolds Tobacco Co.

• 1874

• 1913

Gee! But Id love to meet that chap! Cause hes
surely an Ideal Lad! And I see him most every
place I go- The Man on the Camel Ad!
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1920s
to sit down and rest for a golden
momentAt which times, a really good cigarette
is like the Dawn of a New Day.
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1930s
No tricksjust costlier tobaccos.
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1940s First in the Service!
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1950s
Brian Keith
John Wayne
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1960s
Id walk a mile for a Camel!
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1970s

• Today, a man needs a good
• reason to walk a mile.

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1980s

• Mr. Blonde

Joe Cool (Camel)
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1990s
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Current Advertisements

• Pleasure to Burn.

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Marketing Mediums

• Current
• store displays
• give-a-ways
• mail
• posters
• select magazines
• Past
• billboards
• newspapers
• television
• product placement
• magazines
• sponsorships

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Micro/Macro Environments in the tobacco
industry

• Philip Morris and R. J. Reynolds
• Microenvironments
• Suppliers, Customers, Employees, Shareholders,
  Media, and Competitors
• Macro Environments
• Economic, Political, Cultural, Weather, and New
  Technology

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The Four Ps of Marketing

• Philip Morris
• Product Marlboro Reds
• Price 2-8 Pack of 20 Cigarettes
• Place Any convenience store, grocery store, and
  gas station
• Promotion Buy one get one free promotions. Store
  displays.

R. J. Reynolds Product Camel Filters Price
2-8 Pack of 20 Cigarettes Place Any
convenience store, grocery store, and gas
station Promotion Buy two packs and receive
free playing cards and dice. Store displays.
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SWOT Analysis

• Philip Morris
• Strengths( very loyal customers, variety of
  products, well known icon, and most bought brand
  in US)
• Weaknesses( Mainly promoted towards men and
  causes cancer)
• Opportunities( Safer cigarettes, new brand types
  to gain new customers, and gaining new customers
  through promotions)
• Threats( Competitors like Camel and Newport,
  government restrictions and regulations, and
  lawsuits)

• R. J. Reynolds
• Strengths( Very wide variety of products and
  promotes to all sexes equally)
• Weaknesses( Up against Marlboro and causes
  cancer)
• Opportunities( Keep inventing wide variety of
  cigarettes to tap into the younger markets)
• Threats( Competitors like Marlboro and
  Newport, government restriction and regulations,
  and lawsuits

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Laws Prohibiting Cigarette Advertisements

• In April 1970, Congress passed the Public Health
  Cigarette Smoking Act banning the advertising of
  cigarettes on television and radio starting on
  January 2, 1971.
• After 1971, most tobacco advertising was done in
  magazines and on billboards. Since the
  introduction of the Federal Cigarette Labeling
  and Advertising Act all packaging and
  advertisements must display a health warning from
  the Surgeon General. In November 2003, tobacco
  companies and magazine publishers agreed to cease
  the placement of advertisements in school library
  editions of four magazines with a large group of
  young readers (Time, People, Sports Illustrated
  and Newsweek).
• The Food and Drug Administration proposed to
  regulate tobacco products on August 10, 1995.
  This proposed rule, resulted from an
  investigation by FDA into the role that nicotine
  plays in tobacco products, patterns of tobacco
  product use, and the role of advertising and
  promotional practices in young people's decision
  to use tobacco products.
• There are also many laws, such as Clean Air Acts
  and Commercial Indoor Smoking Policies, that
  every state individually imposes. These laws
  prohibit smoking in public places.

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Commercials