P1246341506IAJVn

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PET Strategies 2006
Pat Franklin Executive Director
Atlanta, Georgia November 29, 2006

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Billions of Units
Recycling Rate
Unit Sales
Packaged Beverage Sales Vs Recycling Rates
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The Changing Beverage Market - Containers
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The Changing Beverage Market - Beverages
Billions of Units
Source Beverage Marketing Corporation, American
Beverage Association
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Water Water Everywhere
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RPET Usage 2004
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Source National Association for PET Container
Resources (NAPCOR), 2005.
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The Beverage Containers NOT Recycled in 2005
would fill the Georgia Dome 80 times.
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McKellar Lake Shelby County, TN Courtesy
Marge Davis
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Rock Creek Montgomery County, MD
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1 ton of cans produces 5 tons of caustic waste.
Courtesy, Jamaica Bauxite Environmental
Organization
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Greenhouse Gas Emissions Benefits
At an 80 recycling rate for beverage
containers (more than twice the current rate) an
additional 3 million tons of GHG emissions could
be avoided.
This would be the equivalent of taking nearly 2.4
million cars off the road for one year.
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Energy Benefits

• Using 10 post-consumer recycled content in
  all PET carbonated soft drink and water bottles
  in 2004 would have saved the equivalent of

• almost 1.6 million barrels of crude oil

• about 72 million gallons of gasoline

• over 270,000 homes for a year

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Grading methodology

• Recycled Content

• Adoption of goals on use of recycled content
• Use of recycled content in containers

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Grading methodology

• B. Recovery and Recycling

• Support of industry-wide container recovery and
  recycling goals
• Direct involvement in voluntary schemes to
  increase beverage container recycling
• Support for public policies that increase
  recovery and recycling rates

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Grading methodology

• C. Source Reduction

• 6. Adoption of goals to reduce the use of
  materials in container production
• 7. Disclosure of information and steps taken for
  source reduction

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Beverage Container Recycling Scorecard
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Beverage Containers Recycled Per Capita in
the United States
191 per capita
490 per capita
Units Recycled
Source Table ES-1, Understanding Beverage
Container Recycling A Value Chain Assessment
Prepared for the Multi-Stakeholder Recovery
Project , Businesses and Environmentalists
Allied for Recycling (BEAR), 2002.
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Beverage Container Survey Scorecard

• A tool for beverage companies that want to reduce
  their environmental footprint.

• A yardstick for investors and other stakeholders
  to measure and compare individual company
  performance in reducing beverage container
  packaging, using recycled content, and increasing
  recovery and recycling of glass, plastic and
  aluminum beverage containers.

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Pushing the Envelope

• Commit to using the highest possible levels of
  post-consumer recycled content in beverage
  containers
• Commit to a measurable, sustainable national
  recovery goal for beverage containers
• Support public policies that increase recycling
  of beverage containers
• Commit to source reduction and improved
  recyclability of beverage containers
• Publicly report on their progress each year.
•  

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• All waste is lost profit!

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We can do something about beverage container
waste today!
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They will thank us tomorrow!
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Visit us on the web at www.container-recycling.or
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Container Recycling Institute 1776
Massachusetts Avenue, NW, Suite 800 Washington,
DC 20036 TEL [phone] FAX
202.263.0999
Email CRI_at_container-recycling.org Pat
Franklin Executive Director
CRI is a nonprofit research and public education
organization that studies and promotes
alternatives for reducing container and
packaging waste.