Australian Apple

1
Australian Apple Pear IndustryPreparing for
the future

• Presented by Darral Ashton
• Chairman, Apple Pear Australia Limited

2
The Australian Apple Pear Industry

• Farm gate value 450 M
• All states, 8 major growing districts
• 90 pears grown in Victoria
• Quarantine restricts apple imports
• BA has allowed NZ apples into Aust
• Industry doing a lot of soul searching

3
Current Situation in Australian Apple Pear
Industry

• Industry is not world cost competitive
• Labour cost very high - 70 of fruit value
• Overcapitalisation in packing infrastructure
• Supply chain - low transparency, poorly informed
  market, commodity pricing
• Cool chain needs improvement to provide more
  consistent eating experience
• Low level formal business skills, many small
  operations, older growers
• Training and education deficiencies
• Opportunistic export marketing

4
Opportunities for Australian Apples Pears

• Strong consumer support for fresh product,
  healthy and nutritious
• Pink Ladytm experience branding, IP
• Able to describe and differentiate product
• 40 growers have intensive plantings
• Disease free environment - great asset
• Consolidation of supply chain in progress

5
What the Apple Pear Industry is doing now

• Future Orchard 2012
• Prevar
• Pome Fruit Improvement Program
• Good industry structure

6
Vision for Australian Apple Pear Industry

• World competitive orchards and supply chain
• Well established as quality, healthy food for
  snacks and balanced diet
• Established export markets
• Australian consumers will have best apples and
  pears in the world