Kaan Kurtel

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E-commerce
Angraecum Sesquipedale
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1862 Madagaskar, Charles Darwin
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In nature, the food shapes the organism! In
business, the customer shapes the corporation!
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Week 1Learning Objectives

• Globalisation
• 21st Century Corporations

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Death of Measure
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What is globalization?

• Environmental demage
• Terrorism
• Flows of goods, services, money, people,
  information and culture
• Telephone, internet, e-mail, fax
• Hegemony of American values
• English
• McDonalds, Mobil, Hollywood, Microsoft, .......

• Freedom
• Clearness
• Interactivity
• Capital flow
• Borderless world
• Inequality
• Exploitation
• Democracy
• Interfarence

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What is globalization?

• of the 2822 academic papers on globalization
  written in 1998 included its own definition.
• 589 new books on the subject published in a year.

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Jessep Son, we live in a world that has walls,
and those walls have to be guarded by men with
guns. Who's gonna do it? You? You, lieutenant
Weinberg? I have a greater responsibility than
you can possibly fathom. ................. You
don't want the truth because deep down in places
you don't talk about at parties, you want me on
that wall. Jack Nicholson, A Feew Good Men
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Imagine a company ....
Country A Design
Country B, C Production
Country A,B, C,D Consumers
Country E Stock exchanges
Country A, B, C, D, E, ... , Y, Z Stock holders
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Newyork Stock Exchange
Frankfurt SE
Tokyo SE
Istanbul SE
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21st Century Primary Forces

• Demographic
• Technological

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Global Trends

• Growing diversity and division
• Shifting power relationships
• Relentless speed
• Increasing value of information
• Emerging networks

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Demographic Change

• Growing diversity and division
• The divide between developed and developing
  countries
• Ethnic tensions, birthrates, migration,
  urbanization will increase
• The division between skilled and unskilled
  workers will expand
• Importance of education intensifies

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Demographic Change

• Power Shifts
• Economic and political power will be young
• The older population grows significantly
• Labor shortages and public policy will
  restructure
• Social life will restructure
• Power will transfer the middle-aged to youth

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Technologic Change

• Technological forces will speed up life, grow
  networks, add value to information, and drive
  divisions.
• Increasing Speed
• Computers will operate 1.000 times faster
• Virtual assistants will monitor and respond
• Computers will be miniaturized, portable and
  cheap
• Anywhere and anytime

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Technologic Change

• Expanding Networks
• Meeting, conferences and social gatherings
  virtually
• Objects, surroundings and individuals will appear
  in 3D
• Global trade will maintain its rapid growth
• Break down barriers to the trade of goods,
  information
• Governments will join forces to deal with
  supernational issues such as internet,
  e-taxation, business ethics, financial reporting,
  enviromental protection, economic crises, and
  intellectual property.
• Global currency

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Technologic Change

• Increase Value of Information
• Data management software and the internet will
  continue increasing the value of information
• Data warehousing and deep computing capabilities
  will be refined to allow unprecented data
  storage, processing and application
  functionality.
• Information, technology, and education will give
  individuals more political power
• Equitable opportunities
• Equal access to shopping, entertainment,
  education, socializing and working opportunities.
  

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21st Century Corporation

• In the 21st century, demographic and
  technological trends will significantly change
  corporate relations with competitors, suppliers,
  customers, and employees.
• An Altered Competitive Landscape
• Changing Supplier Affiliations
• The New Customers
• Evolving Employer-Employee Relationships

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An Altered Competitive Landscape

• Technology-driven trends
• Acceleration of innovation and change
• Increasing value of competitor information and
  employee knowledge

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An Altered Competitive Landscape

• Acceleration of Innovation and Change
• Fast and continuous innovation will be key to
  competing in the 21st century.
• To remain competitive, companies will frequently
  implement new strategies.
• Intrapreneurship
• open, flat, non-hierarchical, experimental,
  democratic, highly networked, ....
• Companies will rely on shared values, culture,
  and goals to create organization-wide unity.

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An Altered Competitive Landscape

• Increasing value of competitor information and
  employee knowledge
• Information Technology Competitive landscape
• Companies want to know everything about
  competitors, potential competitors in other
  industries.
• Information is making intellectual capital key to
  competitive success.
• Companies will learn to harness and utilize
  employee knowledge or risk losing competitive
  advantage

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Changing Supplier Affiliations

• Emergence of Outsourcing and Partnership Networks
• Technology will make it posible and advantageous
  for companies to outsource all but the most core
  functions.
• Free supplier companies to focus on quick
  innovation in core competency areas.
• Companies will form partnerships with
  universities, complementary organizations,
  research and development consortiums
• Companies will exchange assets once considered
  highly confidential, including solutions,
  research, resources, recuriting systems, training
  and education programs, employee development
  systems, and employees themselves.

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New Customers

• Increasing value of information to customers and
  corporations
• New communications technologies are giving
  customers access to a renge of valuable
  information.
• Shifting power away from sellers to buyers
• Customers will use the internet to access a wide
  varity of product and service information.
• Customers will share product information
  virtually in chat rooms.
• Customers will believe more in importance of
  information gathering in making decision.
• Companies will provide consumers with more
  product information.

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New Customers

• The trend away from mass marketing toward mass
  customization.
• Companies will be know customers preferences,
  loyality, life styles.
• Companies will use CRM and measurement
  technologies.
• Ads will be tilored.
• Customers personal needs and interest will be
  important.

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Employer-Employee Relationships

• Emergence of employee networks
• As technology speeds product life-cycles
• Companies worksforce needs will change
  frequently
• Companies will implement increasingly flexible
  staffing models.
• Independent contractors, consultants, part-time
  employees, temporary workers, project based jobs.
• Companies will work to retain a core group of
  workers over the long-term to provide continuity
  and corporate memory.

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Employer-Employee Relationships

• More diverse workforces
• Future workforces will be composed of an
  unprecedented number of age and ethnicities.
• Companies will adapt by developing organization
  cultures that value difference.
• Growing importance of information employees
• Employee education will be key to 21st century
  business
• Companies will seek more employees with
  assosiate, bachelors, and advanced degrees.
• Companies will aid employees in continuing
  education plans.

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Employer-Employee Relationships

• Power shifts from leaders to workers
• The role of business leaders will change
• 21st century business leaders will teach
  knowledge workers and empower employees to make
  decision.
• Leaders will measure employee contributions in
  terms of results not hours.
• Leaders will spot trends that might impact the
  organizations future and focus on being
  visionaries.

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21st Century Workforce

• Empowered employees
• Changes in population levels and increasing in
  computing capabilities are shifting power from
  employers to employees.
• Workforce is creating a worker shortage,
  empowering workers to negotiate higher pay and
  flexible schedules.
• The increasing speed of business and the labor
  shortage is motivating companies to hire more
  freelance workers instead of permanent employees.
• Trens is giving workers more control over how,
  when, and where they work.

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Conclusion

• Multi-dimensional forces shaping the future
• Demographic, political, educational, societal and
  competitive trends
• Successful companies will also have new
  strategies
• External sources abd perspectives are important.
• Successful companies must act boldly and
  deliberately regarding their markets, products
  and services.

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• It is not the strongest of the species that
  survive,nor the most intelligent, but the one
  most responsive to change
• Charles Darwin

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That success today is no guarantee for bright
tomorrow.
Questions