Timelines

1
Timelines
2
False History

• Over-selective
• Facts out of context
• Tendency to assert constant linear progress
• Real progress comes from multiple, day to day
  interactions

3
Dangers of False History

• How we see our history affects how we see our
  future
• Linearity produces disregard for complexity
  natural rhythm
• Tendency to treat humans as inputs or heroes
• See technology as inevitable

4
3 Social Epochs

• Agricultural Society
• specialization
• handwriting
• Industrial Society
• mass production
• printing press
• Information Society
• communication
• computer

5
SMCR Model
Encoder
Decoder
Source
Message
Channel
Receiver
Feedback
6
Social Learning

• Media teach behavior, values
• Observation and processing of media messages
• Process of comprehension, modeling
• Media imagery reproduced in real life

7
Gatekeeping

• Gatekeeping deciding what will appear in the
  media
• Does a media message make it through the gate?
• Who are the gatekeepers?

8
Agenda Setting

• The ability of the media to determine what is
  important
• Elian and US race relations
• Activism and media event creation
• Political horse race
• Multi-step Flow

9
Interactivity

• messengers, opinion leaders dispersed
• mutual message construction (responsiveness)
• interpretation, re-inscription
• socially constructed sense-making

10
Technology Practice
ASPECTS
Cultural
Organizational
technology practice
Technical Aspects