1' dia

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Introduction

• Name Active Vision
• Founded 1999
• Focus perfect harmonisation of user evolution
  and Information Technology development
• Active Vision has a dominant role on the
  Hungarian market of content management systems
  and web-based information technology solutions
  for big companies
• Due to the constant research and development,
  the widely recognised and respected, liked and
  applied products represent a unique solution on
  the Hungarian market.

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Our products
SIWWWA platform-independent content management
system developed for medium size and large
corporations to be used in Intranet (internal
network), Extranet (business partners network)
and Internet environment (Enterprise Content
Management System eCMS).   BlondXML versatile
XML editor that makes the revolutionary new
advantages and benefits of the XML world
accessible for the end users as well. It
simplifies the editing and content management
tasks, and establishes connection with the
information technology systems in a form that is
simple and easy to understand for end users.  
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Our references
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Our references
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Our references
OTP Ingatlan Alapkezelo OTP Nyugdíjpénztárak
OTP Travel OTP Ingatlan Adidas Calgonit
Bosch Createam American Service Travel Meiers
OTP Bank Magyar Telekom Erste Bank Allianz
ING Groupama Rába Group Merkantil Bank OTP
Garancia OTP Egészségpénztár OTP Alapkezelo
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Our services

• Research
• Development
• Consultancy
• IT
• Portal solutions
• Mobile solutions
• Hosting
• Operation
• Communication PR
• Creative and design
• Quality management

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Infinite Webolution Lets just start using
the ultimate marketing machine! Thanks to the
power of the internet, advertising is becoming
less wasteful and its value more measureable
The Economist - 2006
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Interactive sales promotion
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Trends on the Internet

• Virtual communities
• Who can help me? www.nlc.hu
• Self-expression of all kind
• YouTube www.youtube.com
• Who can help me?
• http//answers.yahoo.com/
• Lets have fun! Digital viruses on the
  battlefield
• Kodak http//www.youtube.com/watch?vSz6XjXu-oT8
  
• Tampon http//www.youtube.com/watch?vGkEsJyofkEo
  

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Why does it work?

• Amazon
• Community of buyers Help me to choose the right
  one!
• Panel discussion of products Which one should I
  buy? Is it the appropriate one for me? How can I
  get it?
• Customized offers You have your own shop
• If you tell who you are, we can help you a lot

• Google
• Lets go beyond just e-mailing!
• Where are similar types like me?

• Startlap
• Theres nothing you cannot find at Startlap
• Settle everything at one place
• Of course you can drop an e-mail, too

• NLC
• Everything a woman should know about herself
• No matter what kind of problem you have one of
  our members will help you

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Case Study project myOTP

• Brief
• Many thousands identified users
• Huge amount of products and services
• Independent brands
• Heterogen target groups

• Idea
• A customized CRM system for
• users of OTPdirekt services
• statistical analysis of unidentified users
• Cross-selling matrix of products and services of
  the OTP Group on the company and services
  websites-complex
• Gathering information in data base
• on users habits and history
• Datamining for marketing purposes
• Personalized presale and marketing channels

• Steps weve been taking so far
• Gathering information at all possible
  communication chanels
• Put the data into a matrix
• Identify the target groups
• Deliver customized offers to customers

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Online activity of competitors (Procter
Gamble, Unilever, Henkel)

• Entry level everybody has it already
• Creating brand sites, sometimes within the
  corporate site
• Online banner campaigns on popular host sites
  with high viewership
• Gathering user data, like registration data,
  e-mail addresses

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Online activity of the Competitors (Procter
Gamble, Unilever, Henkel)

• A more conscious usage of opportunities
• Websites supporting offline promotions
• Connecting product and brand sites with banner
  campaigns
• Basic analysis of data resulting from the online
  campaign (number of registrations, total number
  of clicks)
• Personalized newsletters

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Online activity of the Competitors (Procter
Gamble, Unilever, Henkel)

• The professional level
• Web strategy based on user data and in
  connection with the offline stategy
• Web development according to the web strategy
• Creating a chain reaction data generate more
  data that generate more sales
• Full scale cross-selling system

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Proactive sales strategy manged by data

• Sources of data
• Vírus marketing tools
• Promotional micro sites
• Who can help me? collection of daily
  problems and solutions (continuous update by
  users)
• Data generation tools
• 1. phase collection of all data resulted from
  the communication chanels in one data base
• 2. phase observation of trends, getting the
  knowledge and using it for marketing puproses
• 3. phase using all kinds of online tools for
  chanelling users attantion to increase sales
• Strategy-based cross-selling
• Connecting key brands activities for higher
  sinergy
• Coherent sales support

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Proactive sales strategy manged by data

• Sources of data
• Virus marketing tools
• Short funny videos to the broad audience (eg.
  YouTube)
• Garanteed large number of visitors
• Direct connection to the brand
• Analysis of geographical, temporal distribution
  aspects during the campaign and post-analysis
  after the campaign
• Promotional micro sites
• Basic information about the promotion
• Streaming/Downloading videos (as a virus
  marketing tool)
• Registration and data collection
• Short lifetime, low budget
• Centralized management system to all micro sites
  and any website of the company
• Who can help me? collection of daily
  problems and solutions (continuous update by
  users)
• Users drop the problems the system collects,
  systematize them and it presents the users
  solutions
• People help each other
• Problems stored in data base help in product
  development and tuning the marketing strategy
• Customizable profiles and notification (if a
  problem got solution)
• All of that under strong control

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Proactive sales strategy manged by data

• Data generation tools
• 1. phase collection of all data resulted from
  the communication chanels in one data base
• Post cards, letters
• Digital questionnaries in hostess promotions
• Sms-promotion
• Micro site promotion
• 2. phase observation of trends, getting the
  knowledge and using it for marketing puproses
• Communication chanels data stored in one and only
  data base
• Creating user (customer) profile
• Setting preferences in the profile for customized
  campaigns to target groups
• 3. phase kinds of online tools for chanelling
  users attantion to increase sales
• Directing users attantion to key products by
  search marketing tools, newsletters, customized
  pull marketing e-mails, customized content for
  identified users on micro sites
• Based on the preference settings customer
  receives a bundle of useful offers or suggestions

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Proactive sales strategy manged by data

• End result
• More consciuous sales activity
• Measurable
• Effect can be put in sales figures

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Which way to go?!

• Cross-selling at all level
• Connecting key brands and products
• Group of brands can be supported aggregated cost
  effectively
• Product support with more emphasis

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Our team

• Schütz Gergo
• MTV
• HM
• GE
• Holcim
• Synergon
• Turák Richárd
• Antenna Hungaria
• Hilti AG
• Böhler-Uddeholm
• VirusBlaster
• ProSkill

• Kovach Anton
• OTP Bank
• Erste Bank
• Allianz
• ING
• Dankó Zoltán
• Unilever
• PG
• OTP Group
• BAT
• T-Online