STRATIX

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STRATIX

• Paul Shiman
• Vice President Marketing Strategic Alliances
• Stratix
• BtoB
• Netmarketing Breakfast Event
• Atlanta, Ga
• November 6, 2008
• E-mail paul.shiman_at_stratixcorp.com
• www.stratixcorp.com

We understand mobility and the people who use it
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Stratix company Overview

• Enterprise Mobile Solutions Integrator
• Software Architecture, Design and Development
• Systems Integration
• Asset Management
• Technical Support Center
• Headquarters - Norcross, GA, includes
• Founded in 1983
• Employs over 140 associates
• Woman owned business (WBENC)
• 2007 revenues of 106 million
• Ranked by Inc500 Inc5000 last 3 years
• Sales Offices
• Chicago, Charlotte, Columbus, Dallas, Detroit,
  Morristown, NJ, Washington, D.C.
• Motorola Awards
• Partner of Excellence 2007
• Eco-system Partner of the Year 2006
• Partner of the Year 2004, 2005

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marketing Overview 2008
Shift in Marketing Strategy

• From Trade Shows to interactive videos
• From static website to Web 2.0
• E-Mail intro. to multiple campaigns
• Adoption of metrics for marketing
• Multiple tactics versus one event

106
Millions
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Sales and marketing must be in lock step
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Marketing 3 Year Plan

• Create identity for Stratix
• Develop a brand across marketing communications
• Develop relationship with customers/prospects
• Utilize electronic tools to communicate
• Industry leadership
• Create an awareness of our expertise

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E-Mail campaigns
We understand mobility and the people who use it
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webinar

• Industry focus
• Guest speakers Motorola
• Informational content
• Record for playback on-line (website)

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New website success
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Key Metrics
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Video podcasts

• Customer Success Stories - Video
• Lessons Learned - Podcast
• Product Training Videos

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Promising internet technologies

• E-brochures
• E-mail, interactive magazine format, embedded
  links, moving graphics, video, tracking
• Visual Messages Visbytes
• Virtual e-mail message and content

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Plan, Implement, execute, measure

• Success is built upon your collaboration
  internally and externally, together you and your
  partners can succeed!