RADIO STUDENT Beta

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RADIO STUDENTBeta

• MASARYK UNIVERSITY

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RADIO STUDENT Beta

• WHAT?
• - A STUDENT COMMUNITY RADIO VIA THE INTERNET
  TARGETING YOUNG PEOPLE IN BRNO
• - OWNED AND OPERATED BY MASARYK UNIVERSITY.
• - PROGRAM FEATURING NEW ALTERNATIVE MUSIC,
  LOCAL CULTURE, EDUCATION, TRAINING, AND SOCIAL
  INCLUSION.

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RADIO STUDENT Beta

• WHO?
• - STUDENTS AND STAFF FROM ALL FACULTIES OF
  MASARYK UNIVERSITY, OTHER SCHOOLS OF ALL LEVELS
  IN BRNO, AND INTERESTED MEMBERS OF THE BRNO
  COMMUNITY.

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RADIO STUDENTBeta

• WHERE?
• - STUDIO/OFFICE LOCATED AT MASARYK UNIVERSITY

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RADIO STUDENT Beta
WHEN?

• - STUDENTS, FACULTY, DONORS, AND LISTENERS ARE
  EAGER TO COMMENCE.
• - WITH UNIVERSITY COOPERATION, THE RADIO CAN
  BEGIN BROADCASTING SPRING 2008.

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RADIO STUDENT Beta

• WHY?
• - THE CONSOLIDATION OF MEDIA IN THE COMMERCIAL
  SECTOR HAS CREATED A NEED FOR LOCAL
  ALTERNATIVE-COMMUNITY MEDIA. THE ORGINAL
  COMMERCIAL RADIO STUDENT WAS PURCHASED AND
  RECENTLY CLOSED.
• - AN OPPORTUNITY FOR HANDS-ON TRAINING OF MU
  STUDENTS IN THE BURGEONING FIELD OF NEW MEDIA.
• - IMPORTANT TOOL FOR UNIVERSITY COMMUNICATION AND
  COMMUNITY INTEGRATION

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RADIO STUDENTBeta
HOW MUCH FROM THE UNIVERSITY?

• THE BETA TRACK WILL BE A BOOTSTRAP ENDEAVOUR
  REQUIRING MINIMAL FUNDING FROM THE UNIVERSITY.
• - MOST OF THE EQUIPMENT WILL BE DONATED. MOST OF
  THE PERSONNEL ARE VOLUNTEERS.
• POTENTIAL REVENUE FROM DONORS, SPONSORS,
  MEMBERSHIP, ETC. COULD BE USED TO SUPPLEMENT
  UNIVERSITY FUNDING
• TOTAL COST
• START-UP 150.000Kc
• ANNUAL 324.000Kc

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ORGANIZATION
RADIO STUDENT Beta

• 1. Faculty Advisor
• 2. General Director
• 3. Administration
• 4. Technical
• 5. Program
• 6. Marketing Development

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FACULTY ADVISOR
RADIO STUDENT Beta

• - A volunteer faculty member of Masaryk
  University committed to the success of the
  project.
• - Provides leadership and direction especially in
  areas of policy/rules adherence, strategic
  planning, student and faculty recruitment, fiscal
  management, and cooperation with the university.

Start-up 0 kc Annual 0 kc
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GENERAL DIRECTOR
RADIO STUDENT Beta

• - Has full responsibility and authority of
  station operations and staff including
  administration, technics, programming, and
  development matters.
• This is a part-time salaried position held by a
  student working 10 hours per week, or volunteer
  same as chief of Halas.

Start-up 0 kc Annual 60.000 kc
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ADMINISTRATION
RADIO STUDENT Beta

• - The Administration department is the
  back office of the organization.
• - It is a combination of paid university
  staff / volunteer student position reporting to
  Faculty Advisor and General Director.
• - Responsible for all bookkeeping,
  accounting, cash management, banking, accounts
  payable, accounts receivable, payroll, financial
  reporting, and personnel records keeping.
• - Meets regularly with department managers
  and the General Director, providing timely and
  accurate reports. Most of the regular operating
  expenses including are paid from here.

Start-up 30.000 kc Annual 84.000 kc
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TECHNICS
RADIO STUDENT Beta

• - The Technics department keeps all the
  machines operating and the output of the station
  continuous.
• - It is a combination university paid
  staff / volunteer student position reporting to
  the General Director responsible for all
  technical aspects of the operation and the people
  who enable it.
• - As most needed equipment for start-up
  will be donated, annual expenses will include
  maintenance, repair, consumables, and purchase of
  new equipment.

Start-up 60.000 kc Annual 60.000 kc
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PROGRAM
RADIO STUDENT beta

• The Program is the sound and images delivered to
  the audience.
• Managed by a volunteer student reporting to the
  General Director, responsible for all
  broadcasting output and the people who produce
  it.
• Expenses include recruitment, training, fees,
  subscriptions, dues,
• and consumables.

Start-up 30.000 kc Annual 60.000 kc
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MARKETING DEVELOPMENT
RADIO STUDENT Beta

• - Marketing Development attracts the
  people and money needed for success.
• - Volunteer student position reporting to
  the General Director and responsible for
  marketing, public relations, and revenue
  development (including advertising/sponsorship
  sales, funding applications,membership, etc.)
• - Expenses include recruitment, training,
  software, outside services,
• consumables, etc.

Start-up 20.000 kc Annual 60.000 kc
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CONCLUSION
RADIO STUDENT Beta

• - ALL OVER THE WORLD MAJOR UNIVERSITIES SUPPORT
  SUCCESSFUL STUDENT RADIOS PROVIDING ACCESS,
  TRAINING, ENTERTAINMENT, AND COMMUNITY OUTREACH.
  THE STUDENTS OF BRNO ARE READY FOR THE CHALLENGE.
  
• - LAUNCHING RADIO STUDENT AS A BETA PROJECT
  ENABLES STUDENTS, FACULTY, AND ALL PARTICIPANTS
  TO TEST THE VIABILITY AND SUSTAINABILTY OF THE
  PROJECT WHILE THE ALFA TRACK SEEKS FORMAL
  EXTERNAL FUNDING
• - SHALL WE BEGIN?